Content Writing 10+ Practical Ways To Learn Copywriting Like a Pro

Are you interested in learning more about the top selling writing skill in 2022? Copywriting is no easy feat and requires a lot of practice. In this blog post, we discuss some practical ways to learn copywriting like a pro.

What is the Difference Between Content Writing and Copywriting?

If you are wondering how to learn copywriting, here are some practice tips to help you learn to copy-write content like a pro:

Use the “YOU” language rather than “I” language

Using “YOU” Language helps your readers better relate to your copy. When you make your audience trust that your copy is all about them, they are more likely to buy into your offer. 

Ask Questions to Spur Their Interest

Questions work as a perfect ice-breaker between you and your audience. Moreover, they better help you navigate their likes, dislikes, preferences, desires and problems. Start your copy’s headline with a question and take it from there.

Be Succinct and Clear in Your Copy

As a copywriter, the last thing you want to do is bore your reader. Moreover, you do not want your reader to feel lost. You don’t want them to feel like they are spending more time than needed. Thus, to curb these issues, write short sentences and paragraphs. As a general rule, your paragraphs should be no longer than 2-3 lines. Moreover, your sentences should be no longer than 13 words.

Don’t Be Shy From Using Contractions

As a copywriter, develop a habit of using contractions such as “we’re” and “she’s” instead of using we are and she is. The reason is simple: it makes your copy sound more human-like. Moreover, it enhances the element of personal interest.

Include Compelling Phrases and Power Words

Another important practice to follow in your copywriting is to use power words. Words like FREE, NOW, SECRET and phrases like “LIMITED TIME”, “DON’T MISS”, have an immense impact on your reader’s psychology. Thus, you can compile a list of power words and phrases to use in your copy as needed.

Write The Way You Talk

Copywriting, unlike traditional writing, requires you to grab your customers’ attention instantly. In order to do that, you need to write as you speak. Thus, you can record yourself talking while taking notes or meeting with your customer. After that, you can follow your recording to write the first draft of your copy. Thus, this will help you maintain a conversational tone throughout your copy.

Storytelling wins Hearts

Storytelling is perhaps the most powerful rule in copywriting. When your copy takes your readers on a mutual journey, there are little chances that they will back out from your offering. Thus, explain your narrative in a storytelling way. Along the story, highlight the benefits and usefulness of your offering in your copy.

Use Emotions Carefully 

Often copywriters make the mistake of positioning an offering as the best and regarding others as weak. However, that is not the right approach. Using emotional language shall be accompanied with claims that you can truly back. Thus, it means that you can be emotional but do it logically and honestly. Focus on the benefits and user experience and highlight them in an emotionally stirring manner for your audience.

Use Copywriting Frameworks and Pre-Saved Templates

Copywriting is all about structuring the right content in the right manner. Instead of starting your copy from a blank page, using templates can help your creativity. WriteMe.ai offers you a collection of over 50+ writing templates which you can use under different circumstances. For copywriting, you can use templates like:

AIDA Framework:

AIDA Framework constitutes the four main components of writing attention-grabbing copies:

ATTENTION: Write a hook statement that grabs the reader’s attention.

INTEREST: Support your hook statement with evidence to spur interest of your reader.

DESIRE: Highlight benefits/user experience that your offering entails for your audience.

ACTION: Create a unique CTA and tell the reader why they must act to avail your offer now.

Try our AI assisted AIDA copywriting as shown

PAS Framework:

PAS is another effective way to win the attention of your readers. This framework constitutes:

PROBLEM: Start by highlighting a dire problem faced by your audience commonly.

AGITATE: Agitate the problem in a certain context of your audience. Tell them why the problem needs to be solved immediately.

SOLUTION: Offer a unique solution that addresses the main problem as well as offers secondary benefits in terms of utility and user experience.

See how our AI assisted PAS copywriting works:

Email Writing Sequence:

Email sequence copywriters create copies to build better relationships with customers through every step of the buying process. An email copywriting sequence could be as simple as:

• Welcome email
• Introduction email
• Benefits/User experience email
• Special Offer email
• USP highlighting email
• Customer assurance email
• Purchase confirmation email
• Post-Purchase thank you email

Here is a look into AI assisted Email sequence writing:

Ad Captions: 

Social media or digital marketing ads copywriting is another hot selling skill. Ad copywriting requires you to be very smart in the way you describe your offering as well as sell it. Thus, a strong grasp on advertisement language is needed for ad copywriters. 

See AI assisted ad copywriting in action:

Suggested Read: Craft Your Social Media Ad Copy To Perfection – Top 5 Tips

Pitch-Perfect Headlines:

Headlines are an integral part of any type of copywriting. Copywriters tend to compel users to take an action right from the beginning with the help of pitch-perfect headlines. 

Here is how AI assisted headline copywriting works:

Suggested Read: How to Write a Good Title – Easy Tips for Attracting Readers on Blog Posts and Articles

Call to Action

Since the goal of copywriting is to compel readers to take a desired action, CTA copywriting is important to learn. CTA copywriting requires you to look beyond the bounds and offer unique reasons for your audience to act.

Here is how AI assisted CTA copywriting works:

Read More: What is CTA in Digital Marketing – Find Out its Role in Bringing Conversions

Personalized emails:

Emails are a great way to get closer to your target audience. Email copywriting is all about building a stronger relationship with your audience. Thus, email copywriters tend to intertwine their offering with the daily life experiences of their customers. Cold email copywriting requires you to sound as welcoming as possible for your recipients while highlighting the “What’s in it for them.

Here is how AI assisted email copywriting saves you time:

Also Read: Is Email Marketing Still Worth It?

Compelling Website Copy:

Website copywriting is an important skill in any copywriter’s arsenal. If you want to learn copywriting, starting from website copywriting is a good way to go forward.

Here is how AI assisted website copywriting saves you time:

Imagine the incredible amount of time these templates can save you during your copywriting journey!

Read More: How to Write a Landing Page Copy That Converts

Be Bold and Address the Elephant in The Room

Mostly, copywriters tend to beat around the bush. However, if you want to learn how to get better at copywriting, you have to be bold. Thus, addressing the elephant in the room is the way forward. If your customers believe your brand charges more than competitors, address it. In fact, show them different ways in which your brand’s price is justified, or even worth more than competitors.

Keep a Swipe File for Personal Inspiration

Being a copywriter, there is no telling when your inspirational fuel will run out. On such occasions, keeping a swipe file will come in handy. Collect all your previous copywriting drafts, your personal notes, witty CTAs, well-known stats, and inspiration from your online mentors in a swipe file. Thus, this swipe file will help you break from writer’s block. Moreover, it can save you a lot of time on editing and offer you the much needed inspiration on creatively dry days.

Learn Copywriting – Frequently Asked Questions

How to learn copywriting fast?

If you want to learn copywriting fast, the best way is to learn about your audience and exactly what they want from your offer. Adopt a storytelling approach and highlight benefits/user experience of any offering over the specific features.

What to know about copywriting?

Copywriting is one of the fastest growing writing skills in 2022. The demand for the copywriters job market is expected to witness a 7.6% boost by 2026. The good news is that, with some practice, you can learn how to master copywriting and make money from it. ^[1]

References:
[1] Job Market for Copywriters US – CareerExplorer