Are you struggling to find different types of content writing to diversify your skill set? As a writer, you can grow your range of writing skills and win more customers in different domains. We have compiled a list of useful types of content writing to help you sell more content and make more money:
Popular Types of Content Writing to Expand Your Writing Skills
Here are some popular types of content writing to write content for a multitude of purposes:
Website Content Writing
Website content writing is the practice of creating content for your brand or business websites. This type of content writing adopts a direct marketing approach where your website content reflects a company or brand’s offers. Usually, the common sections covered under website content writing include:
- Home Page
- About Us Page
- Mission and Vision
- Company Services
- Product Descriptions
- Company Values Page
- Contact Us Page
SEO optimized website content writing strategy depends upon whether the website is implementing local SEO or organic SEO. The website content writer must adopt a direct tone where the content is written on behalf of the company or brand instead of using 3rd person writing.
Read More: How to Write a Landing Page Copy That Converts
Marketing Content Writing/Copywriting
Marketing Content or Copywriting is probably the most sought after writing skill in present and future. The main difference between website content writing and marketing copywriting is the fact that the former is done to properly represent the company’s message whereas the latter is oriented towards meeting specific marketing goals (such as sales, conversions, clicks and more). A copywriter adopts different sales content copywriting strategies such as using AIDA or PAS framework for content writing.
Read More: How to Use AIDA Model in Content Creation
Since the goal of content copywriting is to directly market and sell your offer, you can use it for following categories:
- Website Landing Pages
- Product Descriptions
- Social Media Advertisements
- Press releases
- Infographics
- Newsletter emails
- Print Ads
- Brochures
- Click Funnel Campaigns
- Online Advertisements
Suggested Read: How to Write Product Description Like a Professional Copywriter
While most content writers completely ignore this type of content writing, the reality is that copywriting is the glue that binds your marketing strategy together. Your brand’s sales or marketing copy is the first thing your customer will read. Thus, you need to ensure that your copywriting skills are strategically aligned and on point.
Social media content writing is among the top writing skills in demand in 2022. As a social media content writer, your job is to attract the attention of social media users who scroll through their social media timeline. According to a report, more than 55% of the world’s total population is on social media. Moreover, an average social media user spends 2.5 hours per day on social Media. [1]
Thus, a huge audience awaits you on popular social media platforms like Facebook, Twitter, Instagram and LinkedIn. As a social media content writer, you will mostly be required to create content for social media posts, social media ads and social media correspondences.
The audience’s attention span on social media is very limited. Therefore, the key to creating engaging social media content is to keep it short and clear with the use of emojis to convey the message.
SEO Content Writing
SEO content writing is another high-demanding content writing skill in 2022. As an SEO Content writer, your task is to optimize content for search engines. The need for hiring SEO writers is rampant among the big organizations as well as SMEs. Writing content for SEO involves implementing on page SEO strategies in your content so that it ranks better on search engines.
SEO content writers must take care of keyword incorporation in content, title tags, meta description tags, URLs, external and internal links among other things.
The first three organic searches that appear on Google SERPs are the ones that received a staggering 68% of the total traffic. Thus, the primary goal of SEO content writing is to pull in as much organic traffic as possible.
Technical Writing/Long Form Writing
For most writers, technical writing seems to be an intimidating task to perform. However, that is not entirely the case. Technical writing is a type of long form content writing where your goal is to explain your business or offering down to the smallest detail. Thus, technical writers or long form writers must possess all the knowledge and information about the subject matter which they are going to write about. Technical writhing or long form writing includes:
- How To Guides
- Detailed User Guides
- White Papers
- EBooks
- Long Form Blogs/Articles
- Evergreen Content
Email Writing
Although some writers refer to email writing as a part of copywriting, the reality is that it can be dealt with as a solo type of content writing. Email campaigns are an integral part of any content marketing strategy and most brands require email content for different purposes.
Read More: Is Email Marketing Still Worth It?
As an email content writer, your primary focus should be to target your loyal brand audience and repeat customers. Email writing is done on a more personal level and it can be used as a way to engage customers, promote offers and do market research. Here are some common types of email writing:
- Email sequence writing
- Correspondence email writing
- Promotional emails
- Newsletter email writing
Also Read: Interesting Newsletter ideas to Impress Your Readers Quickly
Blog Content Writing
Blog Content writing is one of the most sought after types of content writing in the digital era. The blog post writers help companies establish their presence and authority in the online world. Thus, blog content writers should place special emphasis on creating content that is original, detailed and focused on the specific niche. As a blog content writer, you need to take special care to make blog titles, blog introduction and blog sections more engaging than your competitors.
Also Read: Writing Blog Introduction Like a Pro – Sell Your Read Instantly
The benefits of blog content writing for companies include:
- Better ranking on SERPs
- Better brand authority
- Engaging with the Community
- Establishing Solid Online presence
Supplement your blog content writing skills with SEO content writing skills. This will help you create a powerpack of sellable writing skills for your writing customers.
Suggested Read: What are the Ingredients of a Successful Blog?
Content Script Writing
Script writing is the art of creating unique storylines and scripts for business video based content. You can create a script for a brand video content and attempt to present cliche information in a more engaging and interesting manner visually. Content script writers tend to possess superior creativity and they are able to see different angles from which a concept can be covered. To become a successful script writer, start by exploring your audience’s cultural context and see how a brand offer can fit into that.
Content Songwriting
Content songwriting is among the popular types of content writing for creative artists. Moreover, Songwriters have gained a momentum in market demand with the increase in creation of videos and more. If you have strong creative skills, you can become a songwriter or use AI to write song lyrics.
Master All Types of Content Writing Using AI
If you want to diversify your content portfolio, the best way to cover all types of content writing is to use a creativity assistant tool for content writers. AI based creator tools for writers help you save time and add more skills to your content writing arsenal.
Types of Content Writing – Frequently Asked Questions
What are the basics of content writing?
- Write stunning headlines
- Create hook in your introductions
- Conduct your research
- Focus on a single niche and goal
- Adopt a consistent tone and brand voice
- Write unique content and optimize it for SEO
- Edit and polish your content
What is the most popular form of content writing?
eBooks, video content writing, blog writing and email newsletter writing are among the most popular types of content writing these days.
Recommended Read: Interesting Newsletter ideas to Impress Your Readers Quickly
Wrapping it Up
Diversifying your content writing skills is an integral part of staying in the writing business. The types of content writing types shared above will help you win more customers and make more money.
References:
[1] Global Social Media Insights – Smart Insights
