- 1) What is Long Form Content Writing?
- 2) Is Long Form Content Better for SEO?
- 3) Long Form Content Marketing Tips
- 4) How to Write a Good Long Form Article?
- 5) Using the Best Long Form Writing Software
- 6) How do you Write Long Form?
- 7) What is Long Form Social Media Content?
- 8) What is Long Form Video Content?
Ask two content creators about the difference between short form and long-form content writing. Ironically, both of them will give different answers. The reason is that the answer to the question of what long-form writing is not very specific. It varies depending upon the person creating the content and for what purpose.
What is Long Form Content Writing?
Long-form content meaning stems from the articles or any type of writing which is longer than 700 words. Conventionally, most digital marketers like to stick to a content length between 700 and 1,800 words.
So, is long-form content dead? No, it is not.
Do people read long-form content? Yes, they do.
Contrary to the common belief that readers like short, digestible content, many readers prefer to read meatier articles offering valuable information.
Some great long-form content examples can be found on the business news website Quartz. Despite being a news website, the platform has shifted its focus from the standardized word count of 500-600 words for news articles to lengthier content pieces with 1,200 words or more.
Similarly, platforms like Patagonia, Airbnb, IBM, and Chevrolet all use long-form writing to promote their offerings and generate better ranking authority.
Is Long Form Content Better for SEO?
Long-form writing is not something new, but it has progressed to a bigger magnitude as more SEO content marketing strategies are emerging.
Websites and brand communities struggling with low viewer engagement deploy long-form pieces to boost the dwell time, decrease the bounce rate and enhance user engagement with time.
Long-form SEO Content is a boon for platforms that get good searches but fail to engage website traffic. Incorporating long-form writing into a content marketing strategy can not only improve search engine result rankings but also enhance the domain authority.
However, you need to keep in mind that long-form writing does not mean writing more word count. Google long-form content that ranks high is essentially highly valuable and high-context for users. It means instead of churning out words to meet the word count, the content marketers and creators have to tread carefully to deliver value to the readers.
Apart from the content length, Google also looks at other factors such as the number of backlinks, the website’s user dwell time and engagement.
Long Form marketing is better for SEO in the following ways:
Long-form writing has higher chance of getting more backlinks. The reason is that it offers insights on a myriad of topics relevant to user intent.
Long-form pieces also receive a staggering number of social shares. When users read the information that extensively addresses their concerns, they are more likely to share it with others.
Google’s RankBrain Loves Long Form Writing
Google’s RankBrain is an algorithm which sorts search results into categories for a better understanding of search queries. This machine learning algorithm loves long-form writing and is likely to offer it good search positioning.
Long Form Content Marketing Tips
Long-form writing has opened new avenues of content marketing for content specialists. Since the users and search engines love to read long-form pieces, content marketers need to incorporate it into their content marketing strategy.
The catch for marketers is that despite the high popularity of long-form writing, only 18% of company-based blog posts have 750 or more words.
Sadly, this word count is not even comparable to the first page of Google search results.
Since 60% of marketers find it a challenge to create engaging content, long-form writing creation opens new opportunities for engaging content creation.
Suggested Read: What are the Ingredients of a Successful Blog?
Keep in mind that your Long Form Writing has To Be Really Good
How to Write a Good Long Form Article?
The following are the main objectives that you must keep in mind while creating a long-form article piece:
- Information value and utility for the reader
- Content Comprehensiveness and context
- Compelling Titles and engaging tags
- High Dwell Time with Lower bounce rate
These 4 elements can drastically improve the quality of your long-form writing and marketing. Hence, you can bring in more social shares and backlines to boost the overall search rankings of your content.
Using the Best Long Form Writing Software
Long-form writing software saves you time and effort while offering a myriad of high-context ideas for any topic. If you are looking for the best long-form writing app for your website use, WriteMe is the perfect pick for you. The AI Based long-form writing generator is ideal for creating long-form articles, blogs, video scripts and more.
How do you Write Long Form?
What is a long article? As described above, a long article extensively addresses the main user intent as well as associated user search intent. If you want to know how to write a long-form copy that converts, carefully study the user’s search intent and offer high-context, valuable information to readers.
Long-form social media content refers to the use of creating captions that contain more characters and information than conventional short-caption posts. These posts are meant for readers to read like a blog or a news article. Each social media platform offers different ways of writing long-form social media pieces.
What is Long Form Video Content?
Long-form video content is descriptive in nature. It is typically video content which is longer than 10 minutes. It has content arcs at the start, middle and end of the video. If the long-form video is ad-supported, the video will have breaks in between the clips.
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