Artificial Intelligence Ways in Which Artificial Intelligence Can Help with SEO

AI in SEO is a life-saver for modern websites and business owners. Where conventional SEO efforts revolve around keyword optimization and link building, AI in SEO can help you target user intent and enhance user experience to rank your website better.

Search engine optimization is a process of optimizing the website for search engines. It is a process of making the website more visible to search engines and hence, increasing its traffic. SEO is not just about getting more traffic but also about improving the quality of traffic.

SEO has been around for quite some time now and it has evolved over time. It used to be all about keyword stuffing, link building, etc. But with the advent of artificial intelligence in the field of SEO, things have changed drastically.

What is Artificial Intelligence AI?

For decades, AI has helped humans innovate different technologies by virtue of Machine Learning, Natural Language Processing, Computer Vision, Deep Learning and more. These emerging technologies have shaped business processes by gearing them more toward automation and contextualization. 

What is the Goal of AI?

AI has one main goal which is to simplify data gathering and understanding for humans. AI can take the grunt work of laborious and mundane cognitive tasks to enhance productivity and efficiency among humans. 

What is AI in SEO?

Like other industries, AI has also extended its roots in SEO. AI in SEO helps you better understand search engine algorithms, so you can effectively optimize your website. 

It can boost your SEO and help you rank better online. AI in SEO is a perfect tool of data analysis, which aids SEO and design strategy for businesses. 

It will not be wrong to say that AI and SEO go hand in hand in the digital world.

What is the Importance of AI in SEO?

AI in SEO can boost your website rankings like you never imagined. AI functions based on users’ first data, which means that it can deliver more contextual information and accurate results to aid your SEO efforts.

Thus, AI in SEO helps you understand search engines better so you can align your efforts accordingly.

AI has pushed SEO to be more than just the use of keywords. Now, SEO has become more about:

• User Concepts: What is the user concept behind a search query?
• Information Context: What is the context behind the search query?
• User Experience Satisfaction: Are the landing pages offering the most relevant answers to customers’ search queries?

AI is one of the top ways of enhancing the user search experience based on all the above factors. It means that AI can significantly improve the efficiency of your website SEO and drive more visitors to your website while ensuring a good user experience. 

How AI in SEO Improves Your Website?

AI can create a huge difference in making your website stand out from the competition. Here are a few ways in which you can use AI to improve your website SEO:

Discover Ranking Opportunities With AI in SEO

Outsmarting competitors means looking one step ahead of other competitors and taking action before time. AI helps you identify competition gaps, where you can implement SEO tactics to exploit hidden opportunities for better tanking. Artificial Intelligence helps you identify:

• Right keywords for targeting
• New Link Building Opportunities

Thus, it means that similar other insights gained from AI-powered SEO tools can let you outsmart your competitors and create a niche-dominant SEO strategy.

Initiate Content Ideation Process

Once you have identified the right keywords and link-building strategies, the next step is to begin the content creation and ideation process. AI can help you rank better than your competitors by offering you unique content ideas that are not yet deeply explored by competitors. 

It means that you can combine your creativity with the right content ideas to rank better on SERPs. You can create content ideation processes that are most likely to bring your better results.

Suggested Read: How Can AI Help With Content Marketing?

Improve Content Creation With AI SEO

Content opportunities are only as good as how you avail them through on-point content creation. AI Content writers can help you dominate a specific content niche based on collecting highly user-relevant information. 

AI in SEO can help you

• Fill Content Gaps
• Explore and target trending topics
• Finalize the number of sections to include in content
• Improve content distribution efforts 

Similarly, AI-powered SEO Writing Tools can also help you finalize other aspects of your writing, such as:

• Title and meta tag creation
• Content outline creation
• Content Writing and Optimization
• Sentence Structure and Grammar Correction
• Idea and text generation for different types of content
• Content rewriting using keywords naturally
• Creating high user-relevant content 
• Content Organization into categories
• Semantic content analysis 
• Content clustering and ideation
• Content analysis and predictions
• Paragraph generation using keywords

Artificial intelligence can help with content creation by providing relevant information to users based on their queries and searches. This will help in creating better content that will be useful for users as well as search engines. The AI-based content creation will also help in creating more relevant content which will improve user experience on your website and hence increase your conversion rate.

Google SEO Recommendations: What Google Loves the Most Nowadays

Enhanced Content Optimization With AI in SEO

Although SEO has been all about keyword use, internal linking, backlinks and other generalized tactics for a long time, the current scenario requires efficient improvements.

While these parameters are still very important, search engines look beyond them. Now, SEO is more about aligning user intent with factual information rather than just strictly following parameters. 

AI helps you better optimize your content based on the user’s intent. It helps you

• Create topic clusters of questions that answer user queries for better ranking
• Know and implement the optimum length of content on given topics
• Identify and use LSI keywords and other relevant keywords

AI enables you to optimize your content to comply with Google’s E.A.T standards. Thus, you can answer user queries more authoritatively and rank better for Google users.

Also Read: Top 2022 Content Marketing Trends That Should be on Your To-Do List

Content optimization is an important part of any SEO campaign because it helps you understand what people are searching for online and how they are searching for it. With AI-based content optimization, you can get insights into what people are looking for online and how they are looking for it so that you can create better content. You can use these insights to create better landing pages or even optimize your existing landing pages.

AI In SEO for Voice Search

Voice Search is getting more popular than you think. It is one of the most rapidly changing areas of SEO that needs attention. Voice SEO or VSEO can not only differentiate your website but also make it more SEO friendly for top-ranking SERPs. 

According to Statista’s forecast, the number of voice assistants is expected to surpass the world population with the exponential growth of 8.4 billion expected in the next few years.^[1]

Since most voice searches are in the form of questions, VSEO efforts shall be geared toward answering those questions. AI Tools help VSEO experts identify the right type of questions that reflect user intent so they can optimize their content accordingly. 

Similarly, AI in VSEO can help in steering conversational content in the right direction. Natural Language Processing can help in creating engaging and conversational content that directly speaks to the audience.

Scale Your SEO Using AI

Although SEO garners excellent results for websites, it is a very tedious and mundane process. Artificial intelligence can assist marketers to automate mundane, laborious tasks and focus more on human-centric efforts. AI-powered SEO tools scale your SEO efforts by improving data gathering, data and keyword analysis and translating the information into actionable processes. 

AI can also scale SEO tasks like:

• Conducting SEO website audits
• Offering content optimization suggestions
• Identifying and fixing content duplication issues

AI in On-page SEO can identify top-ranking content, so you can scale it with better insights.

AI For Keyword Research

Keyword research is an important part of any SEO campaign because it helps you understand what people are searching for online and how they are searching for it. With AI-based keyword research, you can get insights into what people are looking for online and how they are looking for it so that you can create better content that will rank higher on search engines. You can use these insights to create better landing pages or even optimize your existing landing pages.

AI For Keyword Analysis

A keyword analysis is an important part of any SEO campaign because it helps you understand what people are searching for online and how they are searching for it. With AI-based keyword analysis, you can get insights into what people are looking for online and how they are looking for it, find the trending keyword intent and thus rank higher by including those key terms on relevant spots on your website.

AI in SEO for Link Building

Link building is an important part of any SEO campaign because it helps you get more traffic from other websites. With AI-based link building, you can get insights into what people are linking to and how they are linking to it, so you can follow these opportunities & create better link profiles.

The Final Word

AI can take the grunt work out of mundane and laborious SEO activities. It can spare time for SEO experts to look into further points of interaction and optimization for the potential audience. AI in SEO can free up time for the website and marketing team to focus more on human-centric business processes.

References:
[1] Number of digital voice assistants in use worldwide from 2019 to 2024 (in billions) – Statista