Are you struggling to find the correct answer as to how many keywords to use for SEO? A good understanding of SEO keywords and keyword placement will help you optimize your content to rank better in search engines. As a content creator or a content marketer, practicing the right use of the main keyword and secondary keywords can sometimes become tricky. However, in this blog post, we cover everything you need to know about how to use keywords in content along with the importance of keywords.
Did you know that approximately 20% of keywords from daily searches are entirely new and have never been entered in Google searches before! It means that keyword research is now more important than ever, as new keywords are discovered every day. [1]
How to Use Multiple Keywords In Content on A Single Page
SEO content writers often wonder about how to rank for multiple keywords on a single page. Targeting multiple keywords on a single page helps to attract more audiences who are looking for similar keywords and phrases online. It also helps you build a better ranking and authority on popular search engines.
If you want to know how many keywords per page are good, a general rule of thumb is to use one primary keyword in combination with at least 3-5 secondary keywords per page.
Let’s find out some prerequisites and tips to target multiple on-page SEO terms on a single page:
Consider Your Searcher’s Intent
Content creation using keywords is primarily done to meet the reader’s search intent. Start by understanding your target audience and what they are interested in searching for online. Consider overlapping search queries and find out the core theme in all the online searches for your particular audience. Once you understand the searcher’s intent, it gets fairly simple to target multiple keywords based on their relevance.
Use Matching Keywords
The next thing to do is use matching keywords on a single page. For example, if you are talking about sleeping pills, you can also use keywords such as sleeping aid, insomnia treatment, sleep meditation and similar matching search terms. It helps the users to explore different avenues of your offering and make an informed decision.
Try Using Mismatched Keywords
Now, this tip may sound like an odd one. However, many content marketers have found it to be one of the most effective ways of directing more audiences to your website. One of the reasons why you need to organize your content is that it helps you identify overlapping industries and their keywords to use as a match or mismatch for your primary keyword.
Keep in mind that using mismatching keywords does not mean that you target entirely different search terms.
Consider an example where people like to buy things together. If someone is looking for toothpaste, they might as well want to buy a toothbrush with it. This is a classic example of targeting multiple mismatching keywords to catch the attention of a broader audience.
Best Practices To Use Keywords in Content
Once you establish your keyword targeting frequency and strategy, the next step is to implement the best keyword use practices. Here are some pro tips on how to add SEO keywords to a website or blog to get the best results:
Use Plenty of LSI Keywords
What are LSI SEO keywords? LSI, or Latent Semantic Indexing Keywords, are search terms that are related to your target keyword semantically. They help in building your SEO source authority and strengthen your SEO score. Target as many LSI keywords as you can to help the Google Search engine understand your intent of writing content and using keywords.
For example, if you are discussing content writing, then your LSI keywords should be along the lines of SEO writing, SEO content creation, SEO keyword writing or SEO blog writing.
Target Long Tail Keywords
The next recommended practice is to use Long Tail keywords. Long tail keywords, as the name indicates, are longer than 3 words. It means that Long tail keywords can target highly specific user searches and offer on-point answers to your audience. Long tail keywords help you target a specific niche, offering better chances of success.
Create Anchor on Keywords
Finally, create anchor links on your primary keyword. It is recommended to build internal links to various pages on your website that correspond to the primary or secondary keywords you are using in your content. This practice is helpful in helping search engines better understand that your content is more relevant to user searches.
Suggested Read: Ways in Which Artificial Intelligence Can Help with SEO
PRO TIP: Write Keyword-Rich Content Using AI
Our AI content generator is capable of generating highly contextual content based on keywords that you feed into the tool. All you need to do is enter your keywords and main idea. After that, Writeme.ai will create stunning SEO content for you.
Wrapping it Up
In short, a good understanding of using SEO keywords in your website can not only organize your content creation process but also direct your content marketing efforts towards the right goals.
How to Use Keywords in Content FAQs
How do I find keywords to use in content writing?
Start your keyword research by setting specific goals in mind. Decide which topics you want to focus on, assess your competition to find high-ranking keywords and consider user intent during keyword research. Use Google Search or keyword research tools to find keywords that match your goals. Finally, organize your keywords in order of priority and form content clusters based on keyword relevancy.
How to use keywords in content marketing?
Keywords help your business website appear on search engine result pages every time your potential customers look for something related to your business online. It means that keywords help you rank better on content search engines, so you can reach more audiences and direct your content marketing efforts in a fruitful way.
How do you add keywords to an article?
Select main keywords and secondary keywords. Use your main keywords in the title, introduction, headings and subheadings throughout your article. Use a combination of secondary keywords, LSI and long tail keywords throughout the remaining part of your article to rank better. Make sure not to use keywords excessively.
Reference:
[1] 26 Key SEO Statistics You Need To Know For 2022 – GET CREDO
