Content Marketing Why Do You Need to Organize Your Content Creation Process?

Time and resource constraints are two of the biggest impediments for any content creator. Apart from struggling with finding the right type of  content ideas and creating quality content, the biggest challenge is to streamline the content creation process. Unlike other processes, content creation relies on creativity, flexibility, proper feedback channels and consistent improvement.

In this blog post, we discuss the importance of the content creation process and how to align your content goals with the right creation process.

Quality Content Creation Process Has Many Benefits

Here are some of the top benefits of following a quality content creation process

1. Save Time and Money: Content Creation process saves time, effort and money involved in creating quality content for your audience
2. Know Your Audience Better: It helps you dig deeper into your target audience’s interests and behaviors
3. Achieve More ROI: It helps you align your content strategy with content creation goals, hence bringing more ROI
4. Continuous Value Addition: The Digital Content creation process relies on continuous feedback loops and improvement channels. Thus, it adds more value to your efforts
5. Homogenizes Content Creation: It helps you determine exactly what you want to see in your content and how to effectively homogenize content creation across all formats

Quality, Evergreen Content Lasts for Years To Come

Did You Know? The average lifetime benefit of evergreen, high-quality content is measurable in years! It means that once you have efficiently published valuable content for your audience, it will continue to facilitate your readers and grow your audience over the span of years. ^[1]

Unlike other marketing strategies, the digital content creation process takes longer to bring results. However, the good news is that waiting is worth it as you witness an increase in visitors exponentially. Not to mention the ROI boost you will receive along with more traffic!

What is the Content Creation Process?

Content creation process is different depending upon the niche you are targeting. The main differences arise from the details. However, the mainframe for most content creation processes is the same. 

It involves a cyclical series of different steps a content creator follows to achieve the desired content. Content creation process can be deployed for various different purposes, including:

1. Website content creation process 
2. Social media content creation Process
3. Blog content creation process
4. Digital Marketing content creation
5. Podcasts
6. Videos
7. Live Streams
8. Guides and more

Suggested Read: Top 2022 Content Marketing Trends That Should be on Your To-Do List

Organize Your Content Creation Process in 6 Easy Steps

Content creation process map is based on 6 popular steps discussed as follows:

Plan Your Content

Great marketers know that content execution is only as good as you plan. If you want to avoid future bottlenecks in quality content creation, start with proper planning of your content creation. Here are a few things you need to do during the planning phase:

1. Determine the Audience Personas: Who will read the content? What type of value will your content bring to your audience?
2. Considering the “Buyer” Stage: Is your content intended for informational purposes only? Do you want your readers to take any type of the desired action, such as buying an offer?
3. Content Ideation: What will be the main category and theme for your content? Make sure that you choose ideas that are inspiring for writers as well as readers.
4. Setting Tone and Voice: How do you want your readers to know you? What kind of tone and voice shall you adopt for your readers so that they feel a connection after reading your content?
5. Keywords and Semantic Keywords: If you ask marketers how semantic SEO impacts the content creation process flow, they will tell you that it essentially sets the direction for content creation. Pick the most relevant keywords for your niche audience.
6. Preliminary Research: Keep a log of all the studies and statistics that support your planning stage. Use different research sources to check whether your planning takeaways are valid or not.

Suggested Read: Long Form Content and Its Types – All You Need to Know

Create

The next step in the content creation and management process is content creation. This is where most creators come across various challenges such as creative blocks, finding the right way to convey the message and choosing the right formatting. In this step, brainstorming and consistent reviews play an important role. 

Here are a few questions to help you create better content faster:

1. Why are you creating the content? 
2. Who will read and benefit from the content?
3. What are the goals that you want to achieve?
4. When do you need to complete the content to get the best results?
5. Where will you publish and share the content?
6. How does the content bring value for readers?

Also Read: What are the Ingredients of a Successful Blog?

Optimize

After creating the content, don’t forget to optimize it with the right keywords. Research your primary keywords on search engines and see whether your content meets the basic user search intent or not. You shall also ensure that you have properly followed all SEO guidelines set by search engines. Your content creation shall consider SERPs algorithm in view, so that your content can get you the results you need.

Review

Content review is an important part of content creation. The reason is that review helps you point and fix errors on time before things go public. A good review flow incorporates the feedback channels with the stakeholders involved. Therefore, good review flow helps in consolidating the content creation with desired goals.

Here is how you can refine your review process:

1. Identify all the concerned parties but be selective in choosing the main stakeholders
2. Clarify the review timelines and every point where every involved person will be allowed access to the content review
3. Set clear deadlines for the review and feedback reception
4. Determine a final reviewer who will be responsible for final approval

Publish & Promote

During the planning phase, you shall clearly identify the channels where you want to post the content. After completing content review, set the publishing priority for different content pieces and different publishing platforms. 

Once the publication is complete, move to the share and promote phase. Here are some good tips to help you set a proper promotion process in place:

1. Choose the right promotion channels
2. Optimize the share time and frequency
3. Set a pace which you must follow in any situation
4. Set a realistic timeframe where you can easily manage sharing

Also Read: Building Blog Audience – 9+ Effective and Easy Ways

Monitor

Measure the performance of your content to determine the content creation process’s success. It means that you need to clearly understand the difference between good performing and bad performing content. Good performing content is marked using the following parameters:

1. More site visibility
2. Consistent re-shares and promotion
3. Content improvement based on feedback

Will You Like to Organize Content Creation for Various Projects using AI?

AI can not only automate content creation but also assist you in organizing your content for different platforms. 

See How AI Can Help You Organize Content Creation

What are your suggestions on how to improve the content creation process for others? Share them with us!

Content Creation Process FAQs

What are the steps of the content process?

The content creation process has six steps:

1. Plan
2. Create
3. Optimize
4. Review
5. Publish and Promote
6. Monitor

References:
[1] LifeTime Benefit of Evergreen Content – BrandPoint