eCommerce has replaced a major chunk of conventional businesses. By 2025, the eCommerce sales are expected to reach a staggering $7.4 Trillion mark. Considering such a rapid boom in eCommerce, the question arises “How to make the most of your eCommerce store?”. eCommerce content plays an important role in getting your store noticed by your audience. The more efficient a content strategy you implement, the better your ecommerce business will generate sales. [1]
It means that you need to find out the best ecommerce content marketing strategy that works for your online business. In this blog post, we discuss different types of ecommerce content and how to write it.
Why Do You Need to Implement an eCommerce Content Marketing Strategy?
Content is King. As true as the saying goes, you need to understand what exactly makes content a king and why you should invest in it. A well-build eCommerce content marketing strategy requires consistent effort spanning from topic selection and audience research to writing and promoting the content. eCommerce content marketing strategy should be among your top priorities. A good content strategy will drive more organic traffic, pull in more potential customers and boost your business awareness online. Creating high quality content for every aspect of your content marketing strategy is the number one rule for getting best results.
eCommerce Content Plan Components
Here is what you need to include in your eCommerce content marketing plan:
eCommerce Content Audit
Content audit helps you probe deeper into your existing website content. During this phase, you evaluate your present content including metadata, blog posts, product listing, product guides and anything else you have posted to help your customers.
The primary goal of a content audit is to find out the gaps in your existing content and research keywords to fill those gaps. Based on new keyword research, you can devise a content marketing strategy to find more relevant traffic for high-search terms. It also helps you bring a more refined target audience to your website.
Competitor analysis is another important part of content audit. It helps you visualize what your competitors are doing and which strategies you can adopt to beat your competitors.
Ecommerce Product Descriptions and SEO
One of the most important types of content for eCommerce website is product description and SEO. Product description is essential for appropriate product listing optimization. As an eCommerce retailer, you need to ensure that your audience finds your products when shopping online. Thus, eCommerce product listing SEO helps you rank your products on top of SERPs on Bing and Google search engines.
Here is how to create stunning SEO Friendly eCommerce product listings:
- Write product metadata including meta title and meta descriptions
- Write product short description to give a short introduction of your product
- Create a long product description and describe product benefits in detail
- Prepare a bullet list of features and explain why you will need the product
- Include a Call to Action at the end of product description to prompt potential customers to buy your product
- Optimize the Slug and URL of your product description
- Choose appropriate product categories and add meta tags
- Include top ranking keywords in your product listing for better ranking
Also Read: Google SEO Recommendations: What Google Loves the Most Nowadays
Pro Tip: Focus on how your product is beneficial for your potential customers rather than discussing the features only. When your audience sees that your product can solve their problem or improve their lifestyle, they are more likely to purchase your product. Remember that good content attracts potential customers by offering helpful content.
Also Read: How to Write Product Description Like a Professional Copywriter
eCommerce Content – Blogging
Blogging plays an important role in bringing long term traffic to your eCommerce website. It helps you inform and attract potential buyers. Content creators for eCommerce use blogging as a tool to convince readers that your eCommerce business has something unique to offer. Creating engaging and conversational blogs capture’s audience’s attention and generates more interest for your products among online audiences.
Among many benefits of blogging, the in-bound blog-driven marketing captures the viewer’s at the top of the marketing funnel. Thus, it means you can target customers who are interested in learning more about the offering and buying it at a later stage. Moreover, you get a consistent stream of customers in the long term. Here are some useful tips for creating content for eCommerce blogs:
- Focus on creating informative and helpful content for your audience
- Cover interesting topics and adopt a conversational style to engage readers
- Include top ranking keywords along with long tail keywords in your content
- Add Call to Actions subtly in your blogs to convert readers into buyers
Remember that blogging for eCommerce is all about engaging the audience. Thus, your blog content should be more about helping readers rather than sounding too salesy.
Also Read: How to Write High Traffic Blogs Like a Pro
Downloadable Ebooks and Guides
Customer buying guides and eBooks help customers make an informed buying decision. Moreover, downloadable customer guides help your customers in understanding how to make the most of your product. This type of eCommerce content establishes your brand positioning as a market thought leader and reliable entity. Create and share high-quality content in the form of eBooks, infographics and customer guides to boost your eCommerce conversion rate.
Content Distribution and Promotion
In the final phase of eCommerce content marketing, your goal is to find out the ideal platforms for eCommerce content distribution and promotion. You need to figure out which type of content you should share on social media posts, emails and newsletters. Another important consideration is to reach high authority websites to strengthen your SEO position with the help of strong backlinking. Remember that eCommerce content distribution and promotion is segregated based on the respective marketing goals for each platform.
Also Read: Interesting Newsletter ideas to Impress Your Readers Quickly
Bonus Tip: Use AI To Scale eCommerce Content Creation
Spend less time on content creation and more time on value addition with the help of an AI writing assistant. WriteMe.Ai helps you write compelling product descriptions, long form blogs, eBooks, emails and social media content to grow your eCommerce business.
Also Read: AI in eCommerce: The New Revolution for Online Businesses
Conclusion
eCommerce content marketing and strategic planning attracts an audience and brings more potential customers to your online store. If you want to boost your eCommerce sales, posting different types of content will help you get better visibility for your eCommerce website.
References:
[1] eCommerce Statistics – SocialShepherd
