- 1) Helpful Newsletter Writing Tips for Beginners
- 2) Newsletter Ideas for New Businesses
- 3) Fun Employee Newsletter ideas
- 4) eCommerce and Community Newsletter Ideas
- 5) Real Estate Newsletter Ideas – Selfies, Emotions and Details for the Win!
- 6) AI To The Rescue – Interesting Newsletters On Any Theme in A Jiffy
- 7) Newsletter Ideas – Frequently Asked Questions
- 8) Wrapping it Up
Have you ever considered sending a newsletter out to your employees, customers and even community members? If yes, it is time to act upon this content sharing strategy to connect with your stakeholders on a more personal level. If not, then you are missing out on a gold mine of enhanced brand exposure and viewer engagement. Newsletters have survived the test of time as well as the rapid digital transformation. Yet, they continue to be among the most popular methods of content sharing and connecting with potential customers, employees and other stakeholders. If you are tired of using the same old, run-of-the-mill newsletter for your business, we have got you covered with some fresh, new newsletter ideas. So, let’s dig in!
Before you decide which type of newsletter you want to share with your readers, it is important to understand a few things:
The goal of a newsletter is to connect with your readers. While most of the newsletters are sent to promote an offering or create more touch points with your readers, corporate newsletters have entirely different sets of objectives. In any case, the goal of any newsletter is to improve your brand exposure, connect with your audience on a more personal level, gain new interaction points and boost your conversion rate.
Also Read: Is Email Marketing Effective? Top Reasons and Tips to Use It
A newsletter is an electronic report or a printed letter which contains news regarding business activities directed towards different audiences. The most popular type of newsletters in the digital era are email newsletters. This type of newsletters contain business introduction in banners, recent news that the business wants to share and links to different things that a business wants to direct the readers to from the newsletter.
Here are a few tips to help you make your newsletter stand out from the crowd:
- Establish your focus for the newsletter
- Keep the information simple, catchy and easy to read
- Share user-generated content in your newsletter
- Connect readers with trending topics and events
- Ask questions, share news and launch surveys or polls
- Add something “FOR THE RECIPIENT” in your newsletter
- Be consistent in your newsletter sending schedule
- Use social media to tease your subscribers and get more subscribers
- Use AI to save time and generate high-context email newsletter sequence
The beginning of your newsletter plays a vital role in leaving an impression on your recipients. Here are some tips on how to write a good newsletter starting:
- Avoid fluff and write with a clear mindset
- Start with a strong-punch in one-liner sentence
- Ask interesting questions or share insights
- Share common experiences and statistics
- Point out a common identity between your brand and recipient
- Add relevant images for more interesting impact
Newsletter examples vary depending on the category of your business and the goal of writing a newsletter. Here is a good example template to help you better understand what should the layout of your newsletter look like:
If you have just started your business, you might be wondering why should a company have a newsletter? Or more importantly, what should a company newsletter include? Many new business owners tend to place most of their focus on microscopic details like how long a company newsletter should be and forget about the actual spirit of newsletter writing. We have rounded up some great work newsletter ideas to help you spice things up for your new business newsletter strategy:
Interview Inspiring People
If you find yourself constantly struggling with the question of how to make my newsletter more interesting, a great way to do so is to interview inspirational people. New businesses constantly need market expertise and insight to pump up its operational and creative workflows. While most businesses tend to invite experts only for interviews, it is not necessary to do the same. In fact, you can invite inspiring people for interview questions and share the complete breakdown with your audience to raise the morale of your newsletter recipients. To save time, we recommend you use an AI based interview questions generator.
Include Internal Job Postings
Starting out a new business requires manpower. As your business grows, you will probably need skilled and experienced professionals to join your company. Whenever your business comes up with new job openings, you can write a complete job description and share it with your existing employees via employee newsletter. Moreover, you can launch recruitment campaigns targeted towards your community audience.
Host a Poll or Conduct a Survey
Since a new business needs continuous market research to enhance, improve and stay ahead of the competition, you can use your newsletter as a medium for market research. Host and share surveys or polls with your newsletter readers to get their opinions.
Showcase Positive PRs
If your business is receiving positive feedback and press coverage, share it with your newsletter readers. This helps in improving your image in view of your readers, turning them into potential customers eventually. Moreover, positive press coverage bids well for your market position and business performance in the long run.
Case studies and testimonials speak on behalf of your newly established business and its performance. They help in gathering social proof which enhances the authority of your business. When newsletter subscribers read good stories from your happy clients, they are more likely to trust your new business and eventually become your customer. Social proof reports have shown that people are more likely to trust a recommendation from a peer and a stranger by upto 92% and 70% respectively. [1]
How do I create an employee newsletter? Generally, it is among the most-asked questions in a corporate’s circle. As a company manager or team leader, you would want to engage your employees through newsletters. Thus, sending newsletters with unique themes and ideas is a great way to connect with your team members and employees. Here are some fun employee newsletter ideas for you:
Start a Fav-Features Series
If you run a software enabled or supported business, it is a great opportunity to launch a fav-features series. In this particular type of newsletter, you can send email to your employees asking about their fav-features from different software they use or have used previously. This practice enables you to dig deeper into what makes your employees more efficient while interacting with technology. You can apply the same to your customers.
Au Revoirs and New Hires
Welcoming new team members and bidding farewell to employees is a great way to show just how much you value your employees. Whenever your company hires a new employee or team member, you can send a newsletter of the new hire’s profile sharing their background, personality traits and their job role. Similarly, you can leave nice messages for someone who is about to leave the job role in the newsletter.
Celebrate Together
And by celebrating together, you do not necessarily need to focus on special occasions and traditional events only. In fact, celebrating birthdays and anniversaries of employees from different teams is a great way to stimulate interpersonal bonding among your employees.
Offer Training and Career Development Opportunities
Employees value positions which offer personal and professional growth. Therefore, you can share potential training opportunities and career development events with your new and existing employees. It helps to engage employees and keep them updated with new skills and knowledge. Moreover, you can mention incentives that employees can receive upon completion of training.
Pets are family too. Thus, sharing a photo of your employee’s pets with other employees is a great way to get those happy hormones flowing. Pet-themed newsletters not only offer better chances of bonding for your employees but also help in boosting employee morale.
Employee Vacation Highlights
If your employees have recently taken a vacation, you may ask for their consent to share their vacation highlights with other team members. It would be even better if the vacation was company-sponsored incentive given to high performing employees. Vacation highlights offer a chance for employees to reframe their performance and become more efficient.
If you are interested in finding some interesting eCommerce and community newsletter ideas, here are some popular themes:
How-To Guides
In your newsletter, you can share how your community members or eCommerce customers can make the most of your products or services. Share video tutorials, usage tips, how to guides and more information on how to make the most of your offering with your newsletter subscribers.
Blog Posts and Blog Post Roundups
Many newsletter subscribers like to read blog posts. You can share regular blog postings from your platform via email newsletters. Moreover, you can repurpose your content into entirely new newsletters. You can also send weekly or monthly blog posts roundups based on their popularity.
New Product Announcements and Events
If you are planning to launch a new product or organizing an event, create some hype via your newsletter. Announce what your new product or event has got in store for your subscribers and spread the word.
Suggested Read: How to Write Product Description Like a Professional Copywriter
Coupons, Promotions and User-Generated Content
Your subscribers are likely to open your email newsletter more frequently if you have got something to offer them. Share promotional codes and exclusive offers with your subscribers. You can also share popular community themes and user-generated content to build authority among your subscribers.
Real estate is an industry that thrives well on personal relationship building. Therefore, include selfies from your latest listings, offers or success stories for your newsletter subscribers. Moreover, you can add emotionally stirring content carefully intertwined with all the details of your offers and more within your newsletter.
Use our AI Based email newsletter writing assistant to speed up your content creation process. Our writing generator will offer you new content ideas as well as different output variations to help you select the best newsletter content.
Yes, newsletters are now more effective than ever in 2022. Newsletters have sustained rampant changes in content-sharing tactics and have remained effective. According to a report, you are 40 times more likely to acquire new customers via newsletter emails. [2]
- Think Out of the Box and Get Personal with Your Recipients
- Use Good humor to establish a refreshing connection with your audience
- Announce exciting new launches and share good news
- Add personal touch using personal experiences and even selfies
- Ask questions, start polls and offer incentives in exchange for responses
Wrapping it Up
Newsletters are a great way to connect with your audience. Using interesting newsletter ideas in your content can help you boost your newsletter open rate and conversions.
Recommended Reads:
References:
[1] Social Proof Statistics – OptinMonster
[2] Why Newsletters Are Effective – MediaUpdate
