Are you looking for some cool new 2022 content marketing trends? Will you like to get tips that can reinforce your marketing strategy for the 21st century? If that is the case, we discuss some latest content marketing trends and tips in this blog. Learn new trends and how to incorporate them into your marketing strategy in this blog post.
During the last year, content marketers’ main focus has been values, leveraging data-driven practices and putting the audience first. Although the content marketing best practices 2021 have been helpful, the 2022 content marketing trends are quite advanced.
Interestingly, the b2b content marketing and benchmark budgets and trends suggest that 66% [1] of content marketers will bump their content marketing budget in 2022. Therefore, we can expect to see some great advancements in content marketing during 2022. Moreover, prepared to be surprised with more penetration of AI as compared to all the previous years.
7 Must-Know Content Marketing Future Trends
Without any further ado, let’s take a look at how content marketing is changing the game in 2022. Here are some new trends:
Trend #1: Mapping New Customer Experiences
The era of addressing customer needs and problems is taking a new direction. With the penetration of experiential marketing tactics, content marketing is changing. New video marketing techniques, advancing voice search and new acts that focus on inclusion of audience are creating new customer experiences.
Thus, content marketers can actively leverage the changing customer experience paradigm. Moreover, they can target new customer personas through experience based marketing efforts.
It can include anything. You can try creating a series of follow-up email campaigns to re-engage, retain and re-entertain the customers. Or you can device a new value-based offering for customers at every point of interaction with the brand.
Suggested Read: Amazing Benefits of AI in Digital Marketing for Online Businesses
Trend #2: Personalized Content Curation
A huge part of experience-based content marketing efforts is personalization. Personalized content creation is hugely important. Especially, when content marketers deal with more sophisticated customers. Such customers prefer to read content that speaks to them on a personal level.
The golden-rule to identify what type of content personalization is best for your target audience is to start with data. Data describing the preferences, objectives, aspirations and goals of your audience is helpful. It can offer you good insight on how to personalize your content marketing efforts for a particular audience.
Personalized content marketing strategy is one of the huge content marketing trends in 2022. Therefore, content marketers can expect better results.
Trend #3: AI Based Content Strategy
It would be unfair to leave AI based content strategy out of the picture while discussing data driven personalization and learning. AI Based content marketing strategy can essentially take out the grunt work of data mining and utilization for honing marketing efforts. Thus, it is one of the most popular content marketing trends in 2022.
The reason is that top search engines are using AI in conjunction with algorithms to detect and rank high-context, relevant data on top of user SERPs. Currently, content marketers are actively using AI for content ideation, content curation and scaling process. Thus, they should expect to get better results. The use of AI will be beneficial for marketers as compared to those who are still pondering over using AI.
Read More on: How Can AI Help With Content Marketing?
Building authority can take your content marketing efforts to new heights of success. Content saturation is a real problem in almost every general vertical. With more companies creating similar content, it is getting harder to organically rank content.
So, what is the solution? Brands have started to go more and more niche-specific with their content marketing efforts. In the 2022 content marketing trends, you shall expect to see intertwining a high-value service or product offer with a particular niche and its needs.
It means that in 2022, you should write about how a specific “industry” or “user” can use your offer. You should avoid writing why “anyone” can use your offer.
Trend #5: Content Diversification
Let’s face it, every brand needs more audience. However, your existing net of target audience might not be cutting it. Content diversification is one of the amazing content marketing trends. Thus, it focuses on addressing relevant audiences from various fronts to increase brand reach.
Brands are focusing on employee activation. It means they are enabling the employees to discuss what interests them. Moreover, these interests are used in conjunction with brand offers. It means that if you have employees who are tech-savvy, let them talk about tech. If your employees show interest in social welfare, let them talk about it in. However, the important thing is to present every interest in conjunction with pitching brand offers.
Other means of content diversification include posting visuals like infographics, starting polls, posting videos, starting podcasts, sharing personal experiences, telling brand stories and inviting influencers over to the content platform to attract more audience.
Trend #6: Embracing Interaction
Interactive content encourages two-way connection building between the brand and its audience. Interactive content like quizzes, polls, comment discussions, tests, surveys and calculators are all the hype. Such content allows the readers to immerse themselves deeper into the information that you are about to offer.
Moreover, embracing interactive content is helpful in increasing the frequency of user-generated content on your website. For most ecommerce content marketers, UGC comes as a boon. It is due to the fact that more than half of website visitors trust the word-of-mouth from other users than the brand itself.
Live videos, Q/A Sessions, and any other form of dynamic interactions with the audience is recommended. It allows you to get closer to your visitors so you can turn them into repeat customers.
Trend #7: Automated Content Generation
While there is no replacement for manual content generation, there is no denying the usefulness of automated content generation. Moreover, it can aid in bringing more value to your content marketing efforts.
Using AI for content generation is a great way to scale your content marketing efforts. Additionally, it helps you get solid words in favor of your brand on your media platforms.
AI Content generators enable you to target high-context, question-type LSI keywords. Thus, AI is helpful in ranking your content higher for voice search results.
Frequently Asked Questions
How Popular is Content Marketing?
As much as 82% of brands and companies use content marketing and the numbers are expected to grow in 2022. So, if you are pondering over the question “Does content marketing still work?”, we suggest you stop. We suggest that you start incorporating content marketing in all your marketing efforts.
What is The Biggest Trend in Online Marketing Today?
AI Chatbots, personalized content marketing, voice searches and User-Generated content continue to be the biggest online marketing trends today.
Reference:
[1] B2B Content Marketing – Content Marketing Institute
