Content Writing Writing a Podcast Description with AI: Tips and Tricks for Success

One of the top podcast marketing elements to follow is to create an attractive description. However, crafting a podcast description comes with its challenges. The reason is that you need to cover compelling information in the short text which must appeal to the readers. 

In this blog post, we discuss some great tips for writing podcast descriptions manually as well as by using an AI podcast descriptions generator. 

Did you know that there were over 2.4 million podcasts online by the end of June 2022? Consequently, by the end of the same month, the total number of podcast episodes reached over 66 million and the total number of listeners was 383.7 million globally. It means the global podcast competition is getting fiercer by the day. Thus, simply including podcasts in your content marketing strategy won’t hack the job. Infact, you need to adopt sustainable podcast marketing strategies to ensure that your podcast reaches the intended number of listeners effectively. Apart from the chunk of podcast discussion, the majority of a podcast’s popularity relies on how well you market your podcast to your listeners. ^[1]

What is a Podcast Description?

In simple words, a podcast description is a short text paragraph that explains to the listeners the top things they need to know about the channel. A description offers context to your readers and offers compelling information that stirs interest in the listeners. 

Although you can include just about anything in your description, it is recommended to include the most interesting points only. Thus, your podcast summary shall emphasize the value your listeners will receive after listening to your podcast. 

In other words, a podcast description works as a short trailer for your channel. Therefore, you must craft it with just as much care as you would create an elevator pitch. You must describe your podcast quickly, clearly and succinctly. Thus, focus on why people should listen to your podcast and what your podcast offer that is relevant to them.

Since your podcast description is among the things that display on your RSS feed whenever big pages repost your channel, you need to make sure that everything is on point.

Recommended Read: How to Write a Business Idea Elevator Pitch?

How does a Podcast Description differ from a Podcast Summary?

Unlike the common misconception, that podcast descriptions are the same as podcast summaries, the reality is that both are quite different.

A podcast description is written for the entire theme of your channel. It tells readers what they need to know about the entirety of your show. 

On the other hand, a podcast summary is a small blurb that introduces a podcast episode to your listeners. A podcast summary is added for every individual show and it helps listeners familiarise themselves with the episode.

Things You Need to Consider for Writing a Good Podcast Description 

Before you start writing your description, you must consider a few things:

1. Who is your target audience?
2. What type of podcast format are you following?
3. What are the topics, themes, or subjects your podcast will cover? 
4. How do you bring value to your listeners?
5. What is the release schedule for podcast episodes?

Best Practices For Writing an Attractive Podcast Description 

Nobody becomes a pro at writing podcast descriptions overnight. You will need a lot of practice and patience to write a good podcast text. Here are some of the practices you can follow to write the best podcast description eventually:

Start with a Compelling Hook

Start your description with a compelling hook statement to pull in listeners. The first sentence of the text should draw attention to how your podcast will be useful for your audience. Discuss how it is relevant to your listeners and keep things interesting. 

Include keywords to Make Your Podcast Searchable

Make sure that you include search engine friendly keywords in your description. It will help your podcast to rank better on search engine results pages. Include the most common keywords or a combination of important keywords in your description.

Introduce Your Hosts (if any) and Upcoming Plans

Your podcast subscribers and new listeners will be interested in knowing more about your podcast show and what you plan on bringing next. You can share a bit about your episode release schedule to keep your podcast listeners interested and engaged with your show. Moreover, it helps you in retaining listeners.

Create Bullet Points and Sub-Sections

Another great way to keep things simple and clear for your listeners is to create short bullet points for every feature of your podcast. Instead of talking about the show features only, focus on how the show will bring value to your listeners in various dimensions. However, be mindful of the character limit with respect to your podcast host’s guidelines.

Add a Compelling Yet Clear Call-to-Action

A call to action works as a cherry on top of a perfectly crafted description. Use unconventional CTAs to entice your audience to take certain actions. Although you don’t need to write fancy CTAs, just make sure you keep it simple and understandable.

Add Hyperlinks or URLs in Your Description

Most podcasters have the question of whether you can add hyperlinks in your podcast description or not. Most podcast hosting platforms allow you to add hyperlinks in text descriptions. However, the majority of the time you can simply paste the URL of the page you want to link in your text. Although special formatting may not be available, URLs can be shared as is to redirect the people.

Adopt Your Audience’s Language and Style

Use natural language and adopt the language of your audience. Avoid using too much industry jargon and use simpler terms that can be understood by all readers. If you target a specific audience that speaks certain “slang”, you can smartly include those slang in your description to grab their attention. 

Free Podcast Description Template Format

Best Podcast Description Examples

To make things more clear and easy for you, here are some of the best podcast examples:

Example 1:

“Content creators need a solid content portfolio to back their experience. However, creating a content writing portfolio may be among the most challenging things to do as a beginner. With every new project that piques your professional interest, the need for sharing a content portfolio increases for the sake of winning projects you like. Explore the best strategies to organize and share your content portfolio with anyone from our latest podcast. If you are someone who wants expert insights on how to use your experience as your selling point in front of potential clients, this podcast is for you.”

Example 2:

“What would be your superpower if you were to have one? Would you like to know about your hidden personality traits and how to make the most of them? Knowing your strengths and weaknesses requires a great deal of emotional intelligence and psychological insight. Join the experts from the field of psychology and behavioral science to know more about your personality type. If you want to understand yourself better, this podcast is the place for you to connect with experts and like-minded people.”

Use AI to Craft Compelling Podcast Description to Attract our Listeners

If you are struggling with writing a good podcast description, you can take help from our AI podcast description generator. You can generate tons of cool podcast description ideas without putting too much effort or spending more time than needed. Speed up your podcast description generation using your personal AI writing assistant.

Final Word

Crafting a good podcast description can be a challenging process. However, following the above-mentioned practices can help you create the best podcast descriptions manually or by using AI.

Podcast Description FAQs

How Long Should a Podcast Description Be?

Apple iTunes recommends a length of approximately 4000 characters or 500-600 words to describe your podcast. The description should be short or long depending on how effectively you can communicate your message to your audience. However, it is recommended that you follow the podcast guidelines of respective platforms to get good exposure. ^[2]

Where Do You Put Your Podcast Description?

No matter which type of podcast platform you choose, you will be required to follow a set of guidelines to ensure compliance with the platform’s set standards. Some platforms ask for your podcast title, author’s information, and more including a small description. Usually, the description is displayed on your RSS feed. You can always edit your description from your display settings. 

How to write a good podcast description?

A good podcast description is a short blurb that describes your channel, what it offers in relation to your listeners, the value it brings to your listeners and who should listen to your show. Make sure to add primary keywords in your description to get more exposure.

References:
[1] Podcast Statistics – DemandSage
[2] Create an Episode – ApplePodcastersBlog