Business Pitch Deck How to Write a Business Idea Pitch To Convince Your Potential Investors

Starting out a new business venture and need help with your business idea pitch? When it comes to pitching your business idea to your stakeholders, the stakes are high most of the time. However, it does not mean that you should let this fear win over your desire to try and excel. Business owners often struggle with the right way to create a business plan pitch for their audience. However, the good news is that we bring the best tips on how to write a business idea pitch to impress your audience in this blog.

How to Write a Business Idea Pitch for Your Potential Investors

If you want to pitch your business idea the correct way, here are some useful tips for you:

Be Knowledgeable About Your Business Idea

Many business owners often struggle to understand the type of industry where their business fits in. With some research and homework, you can gather useful knowledge about the type of industry that your business idea supports directly or indirectly. 

Sit down, do your research, learn from different sources and acquire a thorough understanding of your business idea and the industry that you want to target. Eventually, you will become an expert in your business idea’s subject matter and will have all the necessary knowledge you need to confidently convince your audience. 

Describe Your Offering Clearly

Did you know? VCs only spend 3 minutes and 20 seconds on average to view a pitch deck. Thus, you need to grab their attention as quickly as possible. ^[1]

Potential customers and investors, both like to explore business ideas that are simple to understand. However, it does not mean that you leave innovation behind entirely. It merely means that you need to focus more on what you offer rather than what your business idea is all about. Thus, you need to clearly describe your product, service or any other offering that your business offers. 

Keep your potential customers, potential investors and other stakeholders in mind while describing your offering. Show your investors how your product or service is useful for customers so they can better envision how your product or service will be profitable for them.

Bonus Tip: Contextualize Your Offering for Your Audience Using AI

AI is capable of creating unique business idea pitches in context with your desired target audience segment. Use our AI business idea pitch generator to impress your investors with compelling content.

Discuss Your Unique Selling Points

Many presenters and business owners make the mistake of describing generic information rather than describing a good strategy. You need to be clear as to how you plan to attract your customers. Irrespective of your business idea, if you fail to give a convincing customer acquisition strategy, your investors will lose interest in your business idea. 

Carefully identify your USPs and their uses for your target market segments. Devise and present your marketing plan succinctly in your business idea pitch. Although your business idea may be your passion, for investors it is all about making a profit from it. So, you need to present your business idea pitch strategically. 

Show a Detailed Roadmap

Your potential investors will be interested in knowing more about your offering’s future benefits. They want to know whether their decision to invest in your business will be fruitful in future or not. For that reason, you need to focus on all the details of your offering – not just the innovation it brings. Prepare a detailed roadmap of your current and future plans to stay in business and convince your investors to become your partner accordingly.

Now that you know how to write a business pitch, your next step is to focus on personal presentation skills and time management. Craft your business plan presentation while keeping all the variables in mind.

How to Write a Business Pitch FAQs

How do you write a strong pitch?

1. Focus on The Innovation You Bring
2. Describe all details succinctly 
3. Show a roadmap to success
4. Describe your offering and USPs clearly
5. Be knowledgeable about your business idea

Reference:
[1] ​​What VCs really want to see inside your seed deck – Docsend