Artificial Intelligence AI Content Creation – Will it Replace Manual Content Writing?

AI content Creation is getting a lot of popularity, and the number of its users is growing. However, the real question is “Will AI Content Creation take over manual writing?

AI is a part of the recent technology paradigm. With the advent of AI robotic technology, concerns regarding human jobs have risen in different industries. Initially the anxiety existed only into the hardcore operational and logistics industries. But now the concern is extending its roots into creative sectors, like writing. 

Are robots really going to topple the human job world? Will AI Content generators replace manual content writers? 

The recent reports show that automation is taking over the corporate workforce. In 2016, more than 34,000 robots were shipped to North America^[1] to aid manufacturing operations. Similarly, a consulting firm, PwC, has reported that upto 38% of manual jobs will be replaced with robots in the next decade. 

Although labor intensive industries where conformance to set standards is a benchmark for quality can welcome automation, creative industries like writing are not much perceptive to robot penetration. 

AI Content Creator Benefits

AI Content Creator cannot replace manual writer entirely. It is there to help the creative writers. It is transforming content creation in many ways, such as:

• Offering a fresh influx of creative ideas to boost content ideation
• Becoming a source for Overcoming writer’s block to write better 
• Exploring new writing formats for short form and long form writing
• Checking and maintaining the quality standards
• Automating writing to some extent for time saving
• Enhancing productivity by offering different add on tools 
• Speeding up cheaper and more relevant content creation process
• Optimizing content distribution and context for better SEO
• Saving time and research efforts as AI learns from different inputs

So, robots are not coming for your job. But should you consider replacing manual content writing with AI content generation in future?

Suggested Read: Ways in which Artificial Intelligence Can Help with SEO

AI Content Creators – The Writers of the Future?

AI and automation are taking over the corporate world as you read. According to a report^[2], the present technology can replace over 50% of work activities and affect more than 60% of jobs with automation. 

The rapid pace of innovative technology creation and smoother scalability have contributed towards the automation revolution in jobs and workforce across the world. 

In 2015, Garner Inc. reported that more than 20% of business content creation will be automated with machines. With the current level of intelligence and development of new AI language generations like GP-2 AND GP-3, this number is only going to increase in the present decade. 

“It also means that with the existing level of AI advancement, 1 out of 5 content pieces is written by AI content creators.”

AI Tools and computers are simply getting smarter everyday. It is being estimated that, by 2029, computers will at least equate human smartness, if not surpass it. 

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Turing Test for AI Content Creators

For more than 2 decades, the AI community congregates for the Turing Test^[3] every year. The test gets its name from its creator, Alan Turing, and it determines the compatibility of AI to talk, think or act like humans in different use cases.

The Turing Test for AI Content generation is designed to ask the human judges to discern between the output from a human operator and an AI operator. The test also asks the human judges to rate the input on various parameters to help in comparing the output from AI and humans.  

Any machine that beats the Turing Test is deemed to possess the least average level of human intelligence. In 2014, the first ever AI machine, representing itself as a 13-year-old named Eugene Goostman, beat the Turing Test. The AI machine convinced 33% of human judges that it was a human boy having a conversation with the judges. 

Although Eugene passed the test barely from the 30% passing threshold, the striking thing was the fact that the machine passed the test without the aid of topics used to bias judgment. 

However, several scientists questioned the result. In a twist of events, Scott Aaronson, a former MIT faculty member and scientist, challenged Eugene to a conversation. 

After an influx of a few baffling, pressing questions, the machine (Eugene), gave up on the conversation. 

Here is a snippet of their conversation 

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Maybe AIs lack the “wow” factor that most people seek in the output and maybe these machines are at the basic level of human intelligence.

But there is no denying the fact that AI is now able to convince 33% of the readers into believing that they are actually talking to or reading something written by a real human.

Something to Consider

With the current pace of advancement in AI technology, it is only a matter of time and some manual input which can enhance the credibility, human-like feel and emotion of AI writing for the readers. 

Since there is a difference between actually generating content and actually behaving like a human, AI content generators are as good as providing the output as the quality of input fed to these tools manually. 

Clearly, AI is getting smarter and finding use beyond content generation. Many companies are now using AI powered chatbots to handle a series of customer queries and customer requests from online platforms. Surprisingly, more than 90% of people report a satisfactory experience with AI chatbots. 

People are treading a fine line when it comes to discerning between AI generated content and manually written content. It is a clear indicator that AI advancement is in the right direction and it is only a matter of time that AI Content generator will be handling the chunk of business writing and most of the creative writing tasks. 

But, does that mean you will lose your job as a writer?

Will AI advancement reshape your business needs?

And most importantly, should you or should you not opt for AI content creation?

Should You Go For AI Content Creation Alone?

No. AI content generation is not perfect as it has its flaws that will be corrected over time. However, with a little manual assistance, AI can deliver wonderful results beyond your expectations. 

Suggested Read: How Can AI Help With Content Marketing?

GP-2 Language Model for AI Content Creation

The recent advancement in GP-2 Language means that the AI generated content will ensure creativity, coherence, and intricate comprehension between paragraphs. This technology can generate content in continuity, based on the large number of parameters and thousands of data sets spanning over the online memory. 

GP-2 Language supported AI Content Generator is a perfect way to get started with automating your writing journey. It becomes smarter with the quality and frequency of inputs it receives from the manual reporter.

It means that while an AI content Generator can create content in a matter of minutes, the quality of that content hugely relies on the quality of manual input provided to it.

So, it indicates that the role of a manual writer is supplemented with the help of an AI Content Generator. Instead of struggling for ideas and writing something from scratch, manual authors can now take help from AI Content Generators which aid writing by offering new creative ideas to overcome writer’s block and deliver coherent results.

AI Content Creation for Search Engine Optimization 

One of the most important benefits of AI Generated content is that it ranks well on SERPs for different niches. It facilitates search engine optimization as it enhances the context and relevance of content for search engine result pages. 

It means that with AI Content Generator, your SEO content has a meaning far more than just keyword density. When users pull up your content for certain keywords, the content will show more meaning and relevance as compared to other results. 

Another important benefit of AI Generate content is that it has a high accuracy and relevance. The content also has reduced amount of fluff, as there is minimal use of phrases and irrelevant information to fill in the.

Moreover, you can speed up content creation. You get tons of different content writing formats to follow and boost the content ideation process. 

Read More: Ways in which Artificial Intelligence Can Help with SEO

A study by Christer Clerwall^[4] helps in understanding the writing differences between AI Content generators and human authors. Participants ranked the content from a human writer and an AI Content Generator on 12 different qualities.

Here is a comparison between manually written content and AI generated content, which gives a clear understanding of the two different modes of writing:

(Image Source)

The Missing Link Between AI Content Creation and Manual Content Writing

Is AI Content Creation sufficient for all your writing needs?

Is AI Content Creation worth your money? 

Many companies are diving right into spending money on AI writers, which is fairly justified from the results. 

However, most companies make the common mistake of relying solely on the AI Writer for content generation. As shown in the above experiment, AI generated content has lesser degree of emotion and clarity.

Human Content writers are essential to bring flavor, creativity and storytelling to a bland writing. While AI Content Generators can deliver content with solid statistics, trustworthiness, context, objectivity and accuracy, the human content writers can supplement it with flavor, tone and emotion. 

When writing messages, human content writers can also research the target audience and hit all the complex pain points easily in an appealing manner.

Suggested Read: Amazing Benefits of AI in Digital Marketing

The Human Need

Where AI Content Generators can ensure coherency in content, the human content writers can ensure uniformity across all channels of brand content strategy and awareness. Humans can also present complex ideas through easily digestible storytelling to ensure proper understanding of the subject among the readers.

Similarly, humans input the information for AI Content generators to create content and humans also act as a buffer against any biases or quality issues present in AI content. 

Without proper human intervention and supervision, even AI Content Generators can hit the wall and crash.

So, before you start worrying about “Will AI Content Generators replace human content writers?”

Ask yourself:

Can digital painting tools replace actual painters?

Can Photoshop replace a graphic content creator?

Will tools replace skills?

Definitely not! 

The quality of output depends upon the quality of input and raw materials.

Likewise, the AI Content Generators are as good as their human input sources.

The Final Take

AI is rapidly taking over different creative and hardcore industries. A time may come when businesses shift to AI for operating a majority of its processes, including writing. However, AI Content Generators are only as good as the input provided to them.

AI Content generator learns from different input sources that you feed into it. As a result of this learning, the AI Generator writes content relevant to that niche and your requirements.

AI Content creation is currently algorithmic and its capabilities are only as vast as the information that us, humans, provide. 

Until and unless AI achieves better levels of intelligence and think and feel like a human, there will always be the need of human content writers to buffer the lacking.

Till then, companies and brands can use AI Content generators to speed up content ideation, content creation and content optimization across various niches and channels.

References:
[1] Will Cheap Robots Prevent a Comeback in Jobs? – Fortune

[2] Jobs lost, jobs gained: What the future of work will mean for jobs, skills, and wages – Mckinsey

[3] Turing Test – Wikipedia

[4] Enter the Robot Journalist – Tandfonline