- 1) AI Content Creator Benefits
- 2) AI Content Creators – The Writers of the Future?
- 3) Turing Test for AI Content Creators
- 4) Should You Go For AI Content Creation Alone?
- 5) AI Content Creation for Search Engine Optimization
- 6) AI CAN NOT Take Over Your Human Job!
- 7) How Can You Adopt AI Writing Tools?
AI content Creation is getting a lot of popularity, and the number of its users is growing. However, the real question is “Will AI Content Creation take over manual writing?
AI is a part of the recent technology paradigm. With the advent of AI robotic technology, concerns regarding human jobs have risen in different industries. Initially the anxiety existed only in the hardcore operational and logistics industries. But now the concern is extending its roots into creative sectors, like writing.
Are robots really going to topple the human job world? Will AI Content generators replace manual content writers?
The recent reports show that automation is taking over the corporate workforce. In 2016, more than 34,000 robots were shipped to North America to aid manufacturing operations. Similarly, a consulting firm, PwC, has reported that upto 38% of manual jobs will be replaced with robots in the next decade.
Although labor intensive industries where conformance to set standards is a benchmark for quality can welcome automation, creative industries like writing are not much perceptive to robot penetration.
AI Content Creator Benefits
AI Content Creators cannot replace manual writers entirely. It is there to help the creative writers. It is transforming content creation in many ways, such as:
- Offering a fresh influx of creative ideas to boost content ideation
- Becoming a source for Overcoming writer’s block to write better
- Exploring new writing formats for long form and short form writing
- Checking and maintaining the quality standards
- Automating writing to some extent for time saving
- Enhancing productivity by offering different add on tools
- Speeding up cheaper and more relevant content creation process
- Optimizing content distribution and context for better SEO
- Saving time and research efforts as AI learns from different inputs
So, robots are not coming for your job. But should you consider replacing manual content writing with AI content generation in future?
AI Content Creators – The Writers of the Future?
AI and automation are taking over the corporate world as you read. According to a report, the present technology can replace over 50% of work activities and affect more than 60% of jobs with automation.
The rapid pace of innovative technology creation and smoother scalability have contributed towards the automation revolution in jobs and workforce across the world.
In 2015, Gartner Inc. reported that more than 20% of business content creation will be automated with machines. With the current level of intelligence and development of new AI language generations like GP-2 AND GP-3, this number is only going to increase in the present decade.
“It also means that with the existing level of AI advancement, 1 out of 5 content pieces is written by AI content creators.”
AI Tools and computers are simply getting smarter everyday. It is being estimated that, by 2029, computers will at least equate human smartness, if not surpass it.
Turing Test for AI Content Creators
For more than 2 decades, the AI community congregates for the Turing Test every year. The test gets its name from its creator, Alan Turing, and it determines the compatibility of AI to talk, think or act like humans in different use cases.
The Turing Test for AI Content generation is designed to ask the human judges to discern between the output from a human operator and an AI operator. The test also asks the human judges to rate the input on various parameters to help in comparing the output from AI and humans.
How does it work?
Any machine that beats the Turing Test is deemed to possess the least average level of human intelligence. In 2014, the first ever AI machine, representing itself as a 13-year-old named Eugene Goostman, beat the Turing Test. The AI machine convinced 33% of human judges that it was a human boy having a conversation with the judges.
Although Eugene passed the test barely from the 30% passing threshold, the striking thing was the fact that the machine passed the test without the aid of topics used to bias judgment.
However, several scientists questioned the result. In a twist of events, Scott Aaronson, a former MIT faculty member and scientist, challenged Eugene to a conversation.
After an influx of a few baffling, pressing questions, the machine (Eugene), gave up on the conversation.
Here is a snippet of their conversation
Maybe AIs lack the “wow” factor that most people seek in the output and maybe these machines are at the basic level of human intelligence.
But there is no denying the fact that AI is now able to convince 33% of the readers into believing that they are actually talking to or reading something written by a real human.
With the current pace of advancement in AI technology, it is only a matter of time and some manual input which can enhance the credibility, human-like feel and emotion of AI writing for the readers.
Since there is a difference between actually generating content and actually behaving like a human, AI content generators are as good as providing the output as the quality of input fed to these tools manually.
AI is Getting Smarter
Clearly, AI is getting smarter and finding use beyond content generation. Many companies are now using AI powered chatbots to handle a series of customer queries and customer requests from online platforms. Surprisingly, more than 90% of people report a satisfactory experience with AI chatbots.
People are treading a fine line when it comes to discerning between AI generated content and manually written content. It is a clear indicator that AI advancement is in the right direction and it is only a matter of time that AI Content writers will be handling the chunk of business writing and most of the creative writing tasks.
But, does that mean you will lose your job as a writer?
Will AI advancement reshape your business needs?
And most importantly, should you or should you not opt for AI content creation?
Should You Go For AI Content Creation Alone?
No. AI content generation is not perfect as it has its flaws that will be corrected over time. However, with a little manual assistance, AI can deliver wonderful results beyond your expectations.
GP-2 Language Model for AI Content Creation
The recent advancement in GP-2 Language means that the AI generated content will ensure creativity, coherence, and intricate comprehension between paragraphs. This technology can generate content in continuity, based on the large number of parameters and thousands of data sets spanning over the online memory.
GP-2 Language supported AI Content Generator is a perfect way to get started with automating your writing journey. It becomes smarter with the quality and frequency of inputs it receives from the manual reporter.
It means that while an AI content Generator can create content in a matter of minutes, the quality of that content hugely relies on the quality of manual input provided to it.
UPDATE: GPT3, GPT 3.5 and GPT 4 Language models are NOW LIVE!
Find out More Here: Latest Language Models by Generative AI
So, it indicates that the role of a manual writer is supplemented with the help of an AI Content Generator. Instead of struggling for ideas and writing something from scratch, manual authors can now take help from AI Content Generators which aid writing by offering new creative ideas to overcome writer’s block and deliver coherent results.
AI Content Creation for Search Engine Optimization
One of the most important benefits of AI-Generated content is that it ranks well on SERPs for different niches. It facilitates search engine optimization as it enhances the context and relevance of content for search engine result pages.
It means that with AI Content Generator, your SEO content has a meaning far more than just keyword density. When users pull up your content for certain keywords, the content will show more meaning and relevance as compared to other results.
Another important benefit of AI Generate content is that it has a high accuracy and is deemed to be more important. The content is also found to have reduced amount of fluff, as the use of phrases and irrelevant information to fill in the spaces is minimized.
Moreover, you can speed up content creation. You get tons of different content writing formats to follow and boost the content ideation process.
A study by Christer Clerwall helps in understanding the writing differences between AI Content generators and human authors. Participants ranked the content from a human writer and an AI Content Generator on 12 different qualities.
Here is a comparison between manually written content and AI generated content, which gives a clear understanding of the two different modes of writing:
The Missing Link Between AI Content Creation and Manual Content Writing
Is AI Content Creation sufficient for all your writing needs?
Is AI Content Creation worth your money?
Many companies are diving right into spending money on AI writers, which is fairly justified from the results.
However, most companies make the common mistake of relying solely on the AI Writer for content generation. As shown in the above experiment, AI generated content has a lesser degree of emotion and clarity.
Human Content writers are essential to bring flavor, creativity and storytelling to a bland writing. While AI Content Generators can deliver content with solid statistics, trustworthiness, context, objectivity and accuracy, the human content writers can supplement it with flavor, tone and emotion.
When writing messages, human content writers can also research the target audience and hit all the complex pain points easily in an appealing manner.
Where AI Content Generators can ensure coherency in content, the human content writers can ensure uniformity across all channels of brand content strategy and awareness. Humans can also present complex ideas through easily digestible storytelling to ensure proper understanding of the subject among the readers.
Similarly, humans input the information for AI Content generators to create content and humans also act as a buffer against any biases or quality issues present in AI content.
Without proper human intervention and supervision, even AI Content Generators can hit the wall and crash.
So, before you start worrying about “Will AI Content Generators replace human content writers?”
Can digital painting tools replace actual painters?
Can Photoshop replace a graphic content creator?
Could tools replace skills?
The quality of output depends upon the quality of input and raw materials.
Likewise, the AI Content Generators are as good as their human input sources.
AI CAN NOT Take Over Your Human Job!
AI is a valuable tool in content creation, but manual writing will continue to be essential for several reasons, like:
Human Touch and Creativity:
AI may excel at generating content quickly, but it lacks the human touch and creativity that comes from personal experiences, emotions, and unique perspectives. Manual content writing allows for originality, storytelling, and the ability to connect with readers on a deeper level.
Nuanced Understanding and Context:
AI models are trained on vast amounts of data, but they may struggle with nuanced understanding and context. Human writers possess the ability to grasp subtle nuances, cultural references, and tailor content to specific target audiences, resulting in more relevant and impactful content.
Adaptability and Flexibility:
Manual writers are capable of adapting their writing style, tone, and approach based on changing trends, feedback, and client requirements. They can think critically, adjust their content strategy, and incorporate new ideas seamlessly, ensuring the content remains fresh and engaging.
Subject Matter Expertise:
Manual writers often specialize in specific industries or topics, which allows them to provide in-depth knowledge and insights. They possess the ability to conduct research, interview experts, and curate information, creating authoritative and well-informed content that AI models may struggle to replicate.
Emotional Connection and Empathy:
Manual content writing has the power to evoke emotions, connect with readers on a personal level, and inspire action. Writers can infuse their work with empathy, storytelling techniques, and relatable experiences, creating a deeper bond with the audience that AI-generated content may struggle to achieve.
How Can You Adopt AI Writing Tools?
You can follow these steps to befriend AI Writing tools:
Embrace AI as a Collaborative Tool:
Instead of viewing AI as a threat, embrace it as a supportive tool. Recognize that AI can assist in tasks like generating initial drafts, conducting research, and suggesting ideas. By incorporating AI into your workflow, you can save time, streamline processes, and enhance your content creation abilities.
- Use AI tools like Grammarly or Hemingway Editor to improve grammar and writing style.
- Utilize AI-powered content idea generators like Portent or Buzzsumo to inspire new topics.
- Leverage AI chatbots to automate customer support and provide instant responses.
Define Goals and Parameters:
Clearly define your content goals, target audience, and desired outcomes. Set parameters for the AI model, such as tone, style, and level of assistance required. This ensures that AI-generated content aligns with your vision and maintains your unique voice.
- Clearly outline the target audience, desired tone, and style for the content generation model.
- Set specific guidelines for AI-generated content, such as word count, keyword usage, and formatting requirements.
- Specify the level of AI assistance needed, such as generating outlines, suggesting headings, or providing content examples.
Curate and Customize AI-generated Content:
While AI can generate content, it may lack the personal touch. As a human writer, curate and customize the AI-generated content to infuse it with your creativity, insights, and expertise. Add value by refining, restructuring, and enhancing the generated content to make it more engaging and unique.
- Use AI-generated content as a starting point and add your personal insights, anecdotes, or case studies.
- Tailor the AI-generated content to match your brand’s voice and style guidelines.
- Inject creativity and storytelling elements into the AI-generated content to make it more engaging and unique.
Maintain Quality Control:
AI-generated content may not always be perfect. Take on the role of an editor and proofreader to ensure accuracy, coherence, and quality. Polish the content, correct any errors, and add your personal touch to make it shine.
- Review and edit AI-generated content for grammar, clarity, and coherence.
- Ensure the AI-generated content aligns with factual accuracy and avoids any potential biases.
- Verify sources and cite references to enhance credibility and trustworthiness.
Continuously Learn and Adapt:
Keep up with the latest advancements in AI content writing. Stay updated on new AI models, techniques, and best practices. Experiment with different AI tools and approaches to find what works best for you. By embracing a growth mindset, you can adapt to the evolving landscape and optimize your content creation process.
- Stay updated on new AI content writing tools, techniques, and platforms through industry blogs, webinars, or online courses.
- Experiment with different AI models and platforms to find the ones that best suit your needs and deliver high-quality results.
- Seek feedback from readers, clients, or colleagues to identify areas for improvement and refine your AI content writing process.
Balance Automation with Human Expertise:
While AI can automate certain tasks, recognize the value of human expertise. Focus on leveraging your unique abilities, such as storytelling, creativity, and critical thinking, to complement AI-generated content. Infuse your content with your personality, emotions, and insights to create a genuine and relatable connection with your audience.
- Utilize AI for content research, data analysis, or generating data-driven insights, while infusing your expertise and analysis to interpret the findings.
- Use AI-generated content as a starting point and add your personal experiences, opinions, or unique perspectives to provide added value.
- Apply your storytelling skills and creative thinking to craft compelling narratives around AI-generated data or insights.
The Final Take
AI is rapidly taking over different creative and hardcore industries. A time may come when businesses shift to AI for operating a majority of its processes, including writing. However, AI Content Generators are only as good as the input provided to them.
AI Content generator learns from different input sources that you feed into it. As a result of this learning, the AI Generator writes content relevant to that niche and your requirements.
AI Content creation is currently algorithmic and its capabilities are only as vast as the information that us, humans, provide.
Until and unless AI achieves better levels of intelligence and think and feel like a human, there will always be the need of human content writers to buffer the lacking.
Till then, companies and brands can use AI Content generators to speed up content ideation, content creation and content optimization across various niches and channels.
- Affiliate Marketing
- Artificial Intelligence
- Content Marketing
- Content Writing
- Digital Marketing
- NLP (Natural Language Processing)
- Proposal Writing
- Social Media
- Writer's Block Problem