Email marketing has led to the creation of a whole different digital marketing category. Over the past few years, email marketing has received a lot of attention. Although email marketing is one of the primary tools in digital marketing strategy, the question of its effectiveness is still there. So, is email marketing effective? Let’s find out the answer in this blog.
The simple answer is yes. How successful email marketing depends upon a number of factors. Mostly the success rate of email marketing depends upon different parameters such as open rate, click rate, bounce rate and more. These parameters are set by the email marketing experts and every email marketing campaign has different KPIs.
Back in 2021, email marketing has proven to be a great addition to any marketer’s arsenal. Some surveys have indicated that email marketing can deliver a staggering ROI of over 4400%.[1]
Is Email Marketing Still Effective? Amazing Benefits of Email Marketing in 2022
Email marketing continues to bring more benefits than ever for marketers in 2022. Here are some of its amazing benefits:
Improved Targeting
Unlike other forms of marketing, email offers you a better chance to target specific audiences. With email marketing, you can take control and choose who can see your email content and what it entails. On top of that, you can also segment your email list depending on demographics, psychographics and even behaviours.
More Measurable Results
Understanding the success of your marketing campaign is essential to improving marketing effectiveness. Email marketing has different measurable success metrics such as open rate, bounce rate, number of views, conversion rate and even click-through rate. All these metrics help you craft and market content which your customers will like and respond to the most.
Increased Brand Recognition
Email marketing is one of the most effective ways to get closer to your audience. As a brand, you can enjoy more exposure to the target audience using personalized emails. While other forms of marketing mostly emphasize sharing your brand offers, email marketing offers you a better chance to connect with your audience on a more personal level. Thus, your brand gets noticed and therefore, you have more chances to sell new products and offers.
Direct and Cost-Effective
While traditional marketing can cost you an arm and a leg for tons of elements as a part of a campaign, email marketing can save you huge costs. The importance of long-form email marketing is unmatched as it can deliver a plethora of results at only a fraction of the cost.
Also Read: Long Form Content and Its Types – All You Need to Know
Best Email Marketing Tips for 2022
Want to enhance the effectiveness of your email marketing efforts? How about improving your skills as an email writer? Here are some best email marketing tips for businesses and email creator professionals:
Email Personalization
In the past decade, the main focus of marketing has been to disperse brand messages only. However, the recent shift in marketing and customer trends calls for a more personalized email marketing approach. Simply personalized your email’s opening statement, subject lines, content and offerings according to the reader’s preferences can enhance the effectiveness of email marketing for you. It is also advisable to address readers by their names.
Did you know that AI can help you write better-personalized emails? Try our AI email generator and see the results for yourself!
Also Read: Top 2022 Content Marketing Trends That Should be on Your To-Do List
If you are sending emails that solve the problems of readers or hit their aspirations, the readers are most likely to share the content. In such events, your emails shall be easily shareable. Include social share options within the email body to facilitate smoother email sharing. You can also highlight social media posts and ask your readers to check them out from your email.
Device-Friendly Emails
Dynamic email layouts are user-friendly. Thus, they can bring you better results. Since most emails are viewed on smartphones as compared to desktop computers, your email design shall be device-friendly. Therefore, optimize your emails for smartphone readability and functionality.
Visually Appealing Emails
Since people like to see more than they like to read, it is a great idea to work on the visuals of your email. Thus, you need to add animated content, videos, striking images and some other cool visual elements to grab the reader’s attention. Moreover, visual elements also improve readability and engagement.
Email Marketing FAQs:
Is email marketing actually effective?
Everyone checks their email almost every day. Email marketing is highly effective when done right. Content Marketers rate personalized newsletters as one of the top performing marketing tools. Email marketing is great for securing, retargeting and nurturing leads.
What is the success rate of email marketing?
In 2021, a survey conducted by marketers showed that email marketing has been ranked as “good” and “excellent” more than any other form of digital marketing. The success rate of email marketing varies for different campaigns and the KPIs defined for it. Email marketing can pump your ROI as much as 4000%.
We have tried to answer whether email marketing is still effective or not as best as possible in this blog.
Is email marketing still effective in your opinion? Share your thoughts with us!
References:
[1] Does Email Marketing Still Work – Campaign Monitor
