Content Marketing Content Marketing Vs Email Marketing – How To Combine Both for Best Results?

The debate of content marketing Vs email marketing lingers in the marketing circles due to their interlinked yet different nature. An email writer has different goals than a content writer. Owning a business involves key decision-making, including what type of content marketing strategy you should pursue.

Content Marketing Vs Email Marketing: Breaking Down the Main Difference 

Email marketing can bolster your content marketing efforts. Whereas, the content marketing strategy can get your brand the awareness and user engagement it needs.

What is Content Marketing?

Content marketing is more than just a jargon term that you see every day. It is a complete marketing discipline that allows brands to gauge the correct strategy for content creation, distribution and marketing. 

Suggested Read: What is Content Distribution in Digital Marketing & How Can AI Help With It?

Industry experts also label it as “inbound marketing”. The main reason is that content marketing brings new customers and viewers to engage with your brand.

Value is the most important factor that brings in the audience and engages customers with your brand. Content marketing allows you to create and distribute the right content useful content which adds value to your viewer’s life. 

It means that it effectively engages your audience and brings them closer to your offering. Content marketing also helps you to connect with your audience as it can make them feel empowered, educated and even delighted.

The most common forms of content for marketing include:

• Videos
• Podcasts
• Articles and Blog Posts
• White Papers
• Guides 

Also Read: Top 2022 Content Marketing Trends That Should be on Your To-Do List

Bear in mind that content marketing is a long-game approach. It means that it brings organic traffic eventually, not overnight. However, content should be created, shared and distributed, strategically. This is the point where content marketing is similar to email marketing.

Content Marketing Success KPIs

The most common success indicators for content marketing include:

• Traffic
• Comments
• Likes
• Share
• Average Time Spent on Page
• Clicks

Now, What is Email Marketing?

Email marketing, in contrast to content marketing, is what professionals refer to as “outbound marketing”. It is essentially used to push a sale, pitch an offer, get closer to an already existing audience and personalize the customer buying experience. 

While content marketing can engage and bring in as much traffic as effectively possible, email marketing’s response is limited depending upon the size of your emailing list. 

Even the wittiest of emails are successful in converting only a fraction of the whole emailing list. The reason is that not every engaged user is a customer and it takes time for every email recipient to convert. An email creator is more focused on building relations with the recipients than engaging the readers.

Unlike content marketing forms, such as blog posts, email marketing content is written to be a little more forward-selling. While you can use podcasts and videos to explain your offering, you can use warming emails to “nudge” your audience to perform the desired action. 

Email marketing also helps in retaining leads and customers for repeat buying.

Common Forms of Email Marketing

• Email Newsletters 
• Acquisition Emails 
• Promotional Emails
• Retention Emails

Email Marketing Success KPIs

The success of your email engagement rate and performance depends upon the following factors:

• Views Count
• Email Open Rate
• Email Bounce Rate
• Click Through Rate
• Subscriptions/Unsubscriptions 
• Spam Rate

A good email strategy requires solid content to support its aims and goals. It means that without good content your email will fail to convert leads. Similarly, without a good email marketing strategy, your content will not deliver the desired conversion rate that your brand needs.

A solid digital marketing strategy carefully incorporates content marketing with email marketing to deliver the best ROI.

How to Combine Email Marketing with Content Marketing For Best Results?

Incorporating email marketing with content marketing is tricky, but a few tips can increase your chances of success.

Keep in mind that email marketing can bring you more than 35x ROI on every dollar you spend. ^[1]

‍Read More: Is Email Marketing Effective? Top Reasons and Tips to Use It

Here is how you can get started on combining email marketing with content marketing for more success:

Determine The Right Content to Include 

You only get one chance and only a few seconds to engage a viewer with your offer. So, you need to determine the right type of content for your emails to meet the user’s needs and interests. ‍

Segment Your Audience

Segment your email list depending on age, interests, behaviours, location, gender, hobbies, profession and other factors. The more defined audience segments you have, the better chances of success you get.

Pro Tip: Use an email generator to pace up your marketing efforts.

‍Wrapping It Up

Content marketing is mainly focused on content creation, publication and duplication.

Meanwhile, email marketing is based on creating and sending personalized messages for different goals to your emailing list.

‍Although content marketing is different from email marketing, both of these tools are interlinked. Moreover, both methods help brands build better relationships with their audience.

Suggested Read: How Can AI Help With Content Marketing?

Synergize your content marketing strategy with email marketing to get the best results. Another important tip is to constantly follow insights, follow new trends and mould your strategies to get noticed by your target audience.

Content Marketing Vs Email Marketing FAQs 

Is content marketing the same as email marketing?

Content marketing and email marketing are interlinked as both of these methods require a solid sharing strategy. However, the main difference is that content marketing brings and engages new viewers. However, email marketing is useful in engaging with existing viewers.

Does content marketing include email?

Email marketing and content marketing go hand in hand. However, email marketing is slightly different from content marketing owing to its different nature and success goals.

References:
[1] Email Marketing ROI: What leads to better returns? – Litmus