Artificial Intelligence What is Content Distribution in Digital Marketing & How Can AI Help With It?

Have you ever found yourself wondering about the difference between a content distribution and content marketing? Do you want to dig into the concept of content distribution and see how you can improve your content marketing strategy?

If that is the case, this article will address your concerns. The use of AI in the content distribution has revolutionized content distribution for digital marketers. Here is a complete breakdown of everything you need to know about content distribution.

What is Content Distribution?

Content distribution allows marketers to channel their marketing efforts depending upon the audience of different media formats through various channels. Content marketing requires a thorough understanding of the channels you can adopt to market an offering to a specific audience. 

The recognition of a content marketing channel also helps in distributing your marketing efforts optimally. It can get the best results from every marketing channel.

To date, marketing channels are sorted into three distinct categories. These categories are Owned Media Channels, Earned Media Channels and Paid Media Channels.

Owned Content Distribution 

Owned content distribution channels are essentially a part of your business ownership. In the digital landscape, owned content distribution channels include digital assets and properties. These assets are brand-owned, such as email newsletters, blogs, microsites, social media, podcasts, DIY channels and other resources. 

Owned Distribution channels are essentially used to either directly promote the offer. They can also support the main offering from owned content placement properties.

The role of content distribution here pertains to deciding the type of content marketing strategies. It also extends to finding the right frequency of marketing efforts that can bring the best results.

Read More: 6 Content Marketing Goals You Need to Follow for Better Brand Success

Since owned media serves as an extension of your brand, you need consistent efforts to maintain your owned media content. The goal is to create as many points of interaction with customers as possible. 

Earned Content Distribution

Earned content distribution is one of the most effective ways to promote your brand on third-party channels. The third parties distribute your content through various methods such as guest articles, press coverage, contributions, shares, retweets and product reviews. 

Earned content distribution is an effective way to spread positive word of mouth about your brand among your target audience. One of the best ways to dominate earned content distribution is to set new trends or counteract existing trends. 

Read More: Top 2022 Content Marketing Trends That Should be on Your To-Do List

If you want to boost brand engagement, sentiments and traffic, earned media is a great way to get started. 

Paid Content Distribution

Paid content distribution is one of the most widely used means of gaining paid traffic to your brand. When you run paid marketing campaigns like PPC, CPC, or similar models, paid channels are used. In paid content distribution, the brand has to pay for content distribution to a marketing platform. 

The correct paid distribution strategy for displaying paid ads on various platforms drives traffic to your brand. Thus, it complements your own media marketing efforts.

Why is Content Distribution Important?

The main reason to distribute your content is to get more exposure for your brand, products or services. You want to ensure your offering is visible to as many people as possible and take advantage of it. If you don’t share your content, no one will ever know about it! That means fewer sales and less profit for you. So if you want to succeed in digital marketing, then distributing your content should be a top priority for you. Here are some other reasons why distributing your content is so important:

Content Distribution Helps Build Trust with Potential Customers 

When someone sees that others are talking about or recommending something, they feel more comfortable buying from that company. It is because they know there must be something good about the brand if other people like it too!

Content Distribution Helps Build Brand Awareness

If you want people to know about your business, you need to make sure they see your offer. The best way of doing so is by distributing your content. Thus, you can drive many people as possible to find out about your offer.

Content Distribution Helps Increase Conversions 

When someone sees content from their favorite brands or influencers, they are much more likely to buy something from that brand in the future. It is because they feel like they already know and trust them! So if you want lots of sales in the future, make to maximize your visibility today!

Content Distribution Helps Increase Traffic 

The more places where people can find your content, the more people will see it. This means you’ll get more traffic to your website and social media pages which can lead to more sales!

Content Distribution Builds Trust with Customers

Reviews can make or break your brand as they influence customers’ buying decisions. Brands can build trust with potential customers by quickly responding to customer reviews. It is essential in maintaining a good brand image, so the brand can get more customers.

Content Distribution and Content Marketing Go Hand in Hand

While it is common for digital marketers to mistake content marketing for content distribution, the two practices are very distinct.

Mass marketing efforts mainly focus on promoting brands to the public, without targeting specific audiences. However, content distribution is a very focused effort to target specific groups of audiences on specific channels. 

To get the best results in terms of brand traffic, valuable leads and conversions, marketers shall adopt mass promotion as well as content distribution methods. Promotion maximizes brand awareness and exposure. On the other hand, content distribution helps you target the right kind of audience at the right platforms to get the best leads.

How Do I Distribute My Content?

One of the most common concerns for every digital marketer is to find the right kind of content distribution strategy for the target brand. 

Once you have clearly defined your audience, and you are sure you have content that:

• Entices your audience
• Provides useful answers to questions
• Attracts the attention of influencers
• Gets more traffic & better ranking for your pages

https://writeme.ai/blog/google-seo-recommendations-what-google-loves-the-most-nowadays/

The next step is to determine which marketing distribution channels will work best for your content marketing objectives. For this purpose, it is essential to go back to three different types of content distribution channels i.e owned, paid and earned distribution channels. It is important to identify which of these channels or which hybrid approach of the above-mentioned content distribution channels works the best for your brand.

Suggested Read: Ways in which Artificial Intelligence Can Help with SEO

There are lots of other distribution channels where you can promote your content to a broader audience: 

• Social media – Facebook, Twitter.
• Email marketing – newsletters etc.
• Blogging – guest posts, owned blogs 
• Google Ranking – SEO and backlinking efforts
• Video marketing – YouTube videos, video ads, informational and promotional videos.
• Podcasting – iTunes podcasts, Android podcasts, independent podcast channels.
• Press releases Direct mail Marketing automation (email drip campaigns)
• Online events – Webinars, workshops, discussions and Q/A sessions
• Document sharing – Infographics slide decks, Infographics landing pages, eBooks, White papers, Case studies, Whitepaper PDFs Product descriptions, Product images
• Customer feedback – Videos Testimonials, Quotes Customer reviews, Testimonials Reviews
• Influencer Outreach – asking influencers to promote your brand to their audience.

It is important to keep in mind that email marketing and social media are among the most effective ways to get the best results to date. According to a report, up to 65% of US adults^[1] are on social media.

Also Read: Is Email Marketing Effective? Top Reasons and Tips to Use It

How can AI help You in Content Distribution?

AI Can Help You Find Influencers to Promote Your Brand 

If you want to get more exposure for your brand, then it’s important that people see what you have to offer. One way of doing this is by getting influencers to share your content with their followers.

But finding the right influencer and convincing them to share your content isn’t always easy! That’s where AI comes in, it can do all the hard work for you so that all you need to do is sit back and wait for sales and traffic to come flooding in! 

AI Can Help You Identify Distribution Channels for Your Brand

AI Can help you identify those content distribution channels where most people are talking about topics related to your brand. If someone has already written about something similar on a blog or forum, then they might be interested in reading about what else is out there too!

So if someone mentions something related on Twitter or Facebook, then an AI-powered tool will automatically search through other social media sites (like Reddit) and blogs/forums (like Quora) looking for any mentions of those keywords too.

This means that when someone shares one piece of content from one site, another person who finds it will also be able to find other pieces of similar content from different sources which they might also like! This helps increase traffic because more people will see what you have on offer which means more sales!

AI Autoresponder on Social Media

AI can automatically respond when anyone mentions anything related to social media.  When someone posts something on social media, they are usually looking for a response from other people. If you want to get more exposure for your brand, it’s important to respond quickly and politely when anyone mentions anything related to your business!

AI can automatically respond when someone posts something negative about your brand. When someone has a complaint or problem with one of your products or services, they will usually post about it online. This is because they want other people to know what happened so that no one else makes the same mistake! So if you don’t respond quickly and politely when this happens, then lots of people might see the bad review which could lead to fewer sales in the future! But if you do respond quickly and politely (and offer them some kind of solution), then this can help build trust with potential customers which means more sales in the future!

AI Reports For Optimizing Performance

A key ingredient of a successful content distribution strategy is performance tracking and reporting. AI helps you target your reporting efforts as it offers you in-depth insights which are vital to understanding what is working for your business and what needs to be improved. 

Although humans can have as much data as possible aggregated on their dashboards, AI is the magic that can identify common patterns and interaction points to engage prospects effectively. Thus, AI helps you in better decision-making to streamline your content distribution and marketing efforts.

AI Helps You Prioritize Content Creation

With the abundance of tools for capturing and storing content ideas, a lot of clutter is created and every marketer has to spend hours sorting through it. Marketers often struggle to identify content ideas and topics which shall be posted first, which is where AI becomes useful. Machine learning can dig into the latest audience trends and find the most relevant ideas/topics to help you prioritize your content creation for better audience engagement. 

Also Read: Building Blog Audience – 9+ Effective and Easy Ways

AI Helps in the Content Ideation Process

Have you ever found your marketing effort in a creative block? Marketers need additional help to identify content distribution channels suitable for their content ideation process. Machine learning can help you dig into the latest content trends and devise ideas suitable to boost your content distribution efforts. Moreover, AI can model the topic ideation and inspiration process, so you can hit the right kind of audience with the right content.

AI Enables Predictive Planning

Campaign launches take a considerable amount of time for every efficient marketer. It is the planning phase that requires the most effort, but marketers can improve planning using AI. Imagine an AI robot helping you map your complete product launch campaign! Then all you have to do is to improve the predictive campaign plan and mold it according to brand needs. Predictive analytics from AI is a great way to identify upcoming customer interaction points. Thus, AI helps you in deciding WHAT to write, WHEN to write and WHERE to publish it. 

AI Creates Relevant Content Efficiently

Take the hassle of relevant content creation out of your marketing efforts with AI content writer. Content distribution is a targeted effort and required content that is most relevant to a specific group of audience. AI Content Creator helps you automate and scale relevant and highly contextual content creation for specific audiences on distribution channels. You can use AI automation to schedule content ideation, map content creation workflows, improve communication and enhance task assignment. It can also help you in scheduling content to boost content creation productivity.

Read More: How to Write Content Using AI – Top Tips for Faster AI Writing

Improve Your Content Strategy using AI Content Writer

Have you ever had to sift through volumes of keywords, ideas and editorial requirements to meet marketing goals? How about using an AI content writer to organize all your keywords, ideas and processes in one place? Instead of spending hours sorting through keywords and topics, you can simply use AI Content Generator. It can store all the important content ideation cues for every project in a single place. Moreover, as you move on from creating one content to the other, the AI Content writer pitches in ideas. Thus, you create new types of content to you can target customers from all the possible distribution channels. 

AI understands the data that you currently possess and it cross-matches it with Google trends. It can identify the right customer interaction points. AI Content Writer can not only cement your content strategy in the right place but also help it fly!

The Final Word

Content distribution is an essential part of digital marketing efforts as it helps in targeting specific groups of audiences. AI automates, refines, optimizes and scales content distribution efforts to boost performance, and brand engagement and increase conversions. 

References:
[1] Social Media Usage: 2005-2015 – PewResearch