Content Marketing Building Blog Audience – 9+ Effective and Easy Ways

Effective and Easy Ways for Building Blog Audience

Are you struggling with building a blog audience? Would you like to know how to grow your blog and get noticed quickly? Many bloggers struggle to find the best way on how to get traffic to blog for free. In this blog, we share some great ways on how to build and engage blog audiences in your blogs.

Steps to Take for Building blog Audience

So, read on to find out more about the best ways to build an audience for your blog.

Create a User-Friendly Website

A user-friendly will do wonders to reduce your bounce rate and retain readers on the blog. Here is how to make your site easy to use:

• Choose a clutter-free, easy-to-navigate website layout. Your website’s layout shall support your blog category and ideas instead of creating any confusion or misunderstanding
• Ensure clear website navigation. It means that your website’s navigation menu, scroll bar and all associated elements shall work in sync.
• Introduce a search box/bar on your blog. Many bloggers make the mistake of forgetting the search bar. However, it is very useful in building blog audiences.
• Make your blog mobile-friendly. Since more than 50% of your readers are reading blogs from their smartphone, your blog should be dynamic and device-friendly.

Suggested Read: How to generate content ideas?

Optimize Your Website’s Speed

If your website fails to load in the first 5 seconds of a website search, you are likely to lose the visitor forever. Website speed not only plays in your favor to rank your blog better but also retains readers for building blog audience. Website speed is one of the first impressions a user receives after visiting your blog, so make sure it is well-optimized across all viewing platforms.

Optimize for Mobile: 

With the increasing use of mobile devices, it’s crucial to optimize your blog for mobile viewing. Ensure that your blog has a responsive design, loads quickly, and offers a seamless experience across different screen sizes.

Leave Them Wanting for More

When you start creating content for building a blog audience, it is important to keep in mind that you must create crave-worthy content.

It does not really mean that you should always read your readers at the edge, instead it means that you offer a series of valuable information on the topics that interest your audience the most.

Here is how you can build interest in your blog audience:

• Adopt a story-telling strategy. People love stories, especially when they are embedded with real life experiences.
• Pick a Conversational Tone. Your content shall directly speak to your audience, while maintaining an element of professional authority and personal interest.
• Reduce the Fluff. Fluffy sentences kill the content. Offer valuable information in every bit.
• Target your reader’s interests/pain points/aspirations. Once you have your audience personas in hand, target your reader’s interests and aspirations using content.
• Keep it original and appealing. NEVER copy others. Always post original content and introduce appealing visuals to add more value to your blog.
• Diversify your blog. Although hitting a micro-niche fairly reduces the range of content you produce, knowing the audience will help you diversify the main topic into several interesting categories.
• Strong headlines and Actionable content. Write compelling headlines and spur action from your audience in any possible manner.

Engage, Interact and Win

Building engagement and interacting with your audience is a sure-fire technique to build a blog audience in no time. Here are a few techniques to enhance engagement on your blog:

• Write succinct sentences and use shorter paragraphs.
• Break down lengthy content using subheadings and other formatting options
• Create bullet points and lists to make content more readability
• Use readable fonts and offer optional dark mode readership
• Use visual aids such as graphs, plots, illustrations, videos and images

Your content becomes more engaging depending upon the ease of social media content sharing. You can also increase your chances of getting noticed by mentioning influencers and brands in your blogs. On top of that, introducing social proof and call to actions also improves blog engagement.

Make Your Blog SEO Friendly

One of the most important steps to build your blog audience organically is to ensure that your website is SEO friendly.

• Dig out keywords that are most relevant to your niche and incorporate them throughout the content on your blog.
• Optimize your website meta data, such as meta description and meta title using your main keywords.
• Add internal linking to other posts on your website to increase reader retention
• Build strong content backlinks to raise your website’s authority
• Write long form content as it is more liked by search engines 

Leverage the Power of Social Media

Social media is your best bet for growing your blog audience faster than simply relying on SEO and newsletters. Social media shares help you get noticed faster.

• Create brand social media pages for growing your blog audience
• Introduce easy social sharing options on your website
• Post on social media frequently and consistently
• Encourage followers to interact and communicate
• Share live videos and visuals to attract the audience
• Use popular social media hashtags to stay in touch with trends

Grow Your Network

Networking is one of the strongest weapons in a growing blogger’s arsenal. It helps you connect with like-minded communities, get closer to influencers and get the attention you need for building blog audiences. You can start networking with these simple tips:

• Leave comments and feedback on blogs and social media posts from others in your niche
• Guest post on high authority, niche-specific websites to gain more traction in building blog audience
• Build your social media pages and communities to attract more target readers
• Partner on social and online events from your blog niche
• Attend and support conferences or networking events’ goals
• Collaborate with emerging or already-established bloggers or noteworthy figures from your niche

Scale and Curate Content for Site Submissions

Content curation websites are often overlooked when looking for best ways for building blog audiences. These websites can connect you to more readers for your blog.

Once you take the time to curate content for these websites, you can redirect their readers to your own blog and ultimately increase your blog audience.

Repurpose Content: 

Extend the lifespan of your blog posts by repurposing them into different formats. Convert popular blog posts into videos, slide decks, or podcasts, and share them on different platforms to reach a wider audience.

Collaborate on Round-Up Posts: 

Reach out to fellow bloggers or industry experts and collaborate on round-up posts. Ask them to contribute their insights or opinions on a particular topic, compile the responses, and publish the post. This not only adds credibility to your blog but also exposes it to the networks of the contributors.

Guest Podcasting: 

In addition to guest blogging, consider guest podcasting as a way to expand your reach. Identify podcasts related to your niche and pitch yourself as a guest. This allows you to tap into the podcast’s audience and establish your expertise.

Bonus Tip: Take The Bottom Up Approach to Know What is the Target Audience for Your Blogs

Who knows better about the content your audience wants to read than your blog audience itself?

While most of us believe that following trends is the best way to keep in our audience’s loop of interest, the reality is that online fads change and die out every day.

So, how to know what is the right content for your blog?

Ask Your Audience Directly

Ask your audience about what they like to read.

Although this step requires you to have some existing blog audience, you can count on other audience research and survey strategies to dig deep into audience interests.

Social Media Blog Audience Analysis

Skim through social media discussion platforms like Quora, Reddit, Pinterest, Tumblr and others to figure out exactly what people are talking about.

Narrow your research focus on your selected micro-niche and see how people linked with this particular niche are discussing online.

Start a Poll or Surveys

You can also conduct surveys to find out the audience trigger points and curate content to solve their problems. Moreover, you can also start a poll and ask for audience suggestions as to what they would like to read next from a given set of options. 

Before you begin growing a blog audience, ask yourself who will be your target audience for content promotion. Write and promote your content only if you are dead sure as to who will be your target audience to get the best results.

Know Your Product/Service

Knowing your product or service offering’s audience enables you to do well on personalized blogging. Personalized blogging increases your chances of converting readers into buyers by 48%.

How to Build an Audience for Your Blog?

Develop a Unique Brand: 

Define your blog’s unique selling proposition and brand personality. Differentiate yourself by offering a fresh perspective, unique expertise, or a distinctive writing style that sets you apart from competitors.

Create an Engaging About Page: 

Craft a compelling About page that shares your story, expertise, and what readers can expect from your blog. Make it relatable, personal, and highlight how your blog provides value to readers.

Offer a Content Upgrade: 

Create valuable additional resources such as e-books, templates, or exclusive content upgrades related to your blog posts. Offer them as incentives for readers to subscribe to your email list, helping to build a loyal audience.

Host Webinars or Live Q&A Sessions: 

Organize webinars or live Q&A sessions on topics related to your blog’s niche. Promote these events through your blog, social media, and email list, encouraging participation and engaging with your audience in real-time.

Interview Influencers or Experts: 

Conduct interviews with influencers or experts in your niche and feature them on your blog. Not only will their insights add value to your content, but they may also share the interview with their own audience, expanding your reach.

Create Interactive Content:

Develop interactive content such as quizzes, assessments, or polls that engage readers and encourage social sharing. This type of content is highly shareable, attracting new readers to your blog.

Collaborate on Joint Projects: 

Partner with other bloggers or content creators to collaborate on joint projects, such as e-books, podcasts, or events. Leverage each other’s audiences and promote the project to expand your reach and attract new readers.

Attend and Speak at Industry Events: 

Participate in industry events, conferences, or webinars as a speaker or panelist. Share your expertise, network with attendees, and leverage these opportunities to promote your blog and connect with a wider audience.

Utilize Visual Storytelling: 

Incorporate visual storytelling techniques such as infographics, videos, or slide decks into your blog posts. Visual content is highly engaging and shareable, attracting new readers and increasing your blog’s visibility.

How to Promote Your Blog?

Here are some actionable tips to promote a blog:

Social Media Promotion:

Choose the right platforms: Identify the social media platforms where your target audience is most active. Focus your efforts on those platforms to maximize your reach.

Optimize your profiles: Optimize your social media profiles with a clear description, relevant keywords, and a link to your blog.

Share engaging snippets: Craft compelling snippets or quotes from your blog posts and share them on social media. Encourage users to click the link to read the full article.

Utilize hashtags: Research and use relevant hashtags to increase the visibility of your social media posts.

Engage with your audience: Respond to comments, questions, and messages from your followers to build meaningful connections and encourage sharing of your content.

Email Marketing:

Build an email list: Encourage visitors to subscribe to your blog through opt-in forms or lead magnets.

Create valuable newsletters: Send regular newsletters to your subscribers, featuring your latest blog posts, exclusive content, and updates.

Personalize your emails: Use segmentation to deliver targeted emails to specific segments of your audience based on their interests or engagement levels.

Include social sharing buttons: Make it easy for subscribers to share your blog content with their networks by including social sharing buttons in your emails.

SEO (Search Engine Optimization):

Keyword research: Identify relevant keywords with high search volume and low competition. Incorporate them naturally into your blog posts, titles, headings, and meta descriptions.

On-page optimization: Optimize your blog posts by including relevant tags, meta descriptions, internal links, and descriptive URLs.

Build quality backlinks: Earn backlinks from reputable websites in your niche through guest posting, influencer outreach, or creating link-worthy content.

Improve site speed: Optimize your website’s loading speed to enhance user experience and improve your search engine rankings.

Guest Blogging:

Identify influential blogs: Research and identify popular blogs in your niche that accept guest posts.

Write high-quality content: Craft well-researched, valuable guest posts that align with the host blog’s audience and guidelines.

Include a compelling author bio: Write an engaging author bio that introduces you and includes a link back to your blog.

Engage with the audience: Respond to comments on your guest posts and interact with readers to build connections and drive traffic to your blog.

Content Syndication:

Submit to content aggregation platforms: Submit your blog posts to content aggregation platforms like Medium, Flipboard, or LinkedIn Pulse to reach new audiences.

Republish on other platforms: Reach out to other blogs or websites in your niche and request permission to republish your blog posts on their platforms, ensuring to include a link back to your original article.

Follow republishing guidelines: Be aware of each platform’s guidelines regarding duplicate content and ensure you adhere to them.

Online Communities and Forums:

Join relevant communities: Participate in online communities and forums related to your niche and provide helpful insights and solutions.

Offer valuable content: Share your blog posts when they are relevant to the ongoing discussions, making sure to add value and not simply self-promote.

Engage and build relationships: Engage in conversations, respond to comments, and build relationships with other community members and influencers.

Paid Advertising:

Google Ads: Use Google Ads to target specific keywords and display your blog post as an ad in search results.

Social media ads: Leverage the targeting options available on social media platforms to reach your desired audience and promote your blog posts.

Native advertising: Consider using native advertising platforms like Taboola or Outbrain to promote your blog posts on relevant websites.

Frequently Asked Questions (FAQs)

How to Get People to Read Your Blog?

Here are some ways on how to get your blog noticed:

• Engage with your audience by responding to comments and fostering discussions.
• Collaborate with influencers and industry experts to tap into their audiences.
• Offer exclusive content or incentives to attract readers to your blog.
• Optimize your blog’s design for a user-friendly experience.
• Use visual content like images and videos to enhance engagement.

How do I get 100,000 readers on my blog?

Getting 100,000 readers on your blog is as tricky as you can imagine. But the good news is that reaching 100,000 readers from 50,000 readers on your blog can be quicker than gaining 10,000 readers from 1,000 initial readers.

Growing a blog is a time taking process, but once it takes traction, all you need is some consistency.

Here are a few tips to grow your blog to 100,000 readers a month:

• Select a micro-niche for your blog
• Define your target audience and build personas
• Adopt the right content ideation strategy for blog
• Ensure consistently high-quality content on your blog
• Invite and feature industry influencers to build content authority
• Get close with your readers and main followers
• Improve content readability

How do I identify my audience?

Defining your audience is a key step in building the right strategy for building a blog audience. Here are a few considerations you need to take to figure out your target audience:

• Consider the expertise of readers on your blog – Is your blog good for beginners or pros in a specific niche?
• Shortlist your Target audience’s role and profession
• Identify which influencers your audience follows online or offline
• List down sub-topics and content categories that will interest your audience
• Consider how your blog is going to be helpful to your readers – what are you going to teach them?
• Figure out your competitors and outrank their strategies

Digging into reader profile and followers of your competitors is a great way to identify your audience. Make sure that you organize all the information you gain from these insights into audience personas. This simple organization will help you build content clusters personalized for specific reader personas.

How do you target a US audience on a blog?

The answer boils down to geo-localized audience research and keyword targeting. Here are some more steps you can take for building blog audience from USA:

• Filter out and target US specific local keywords
• Build country level website backlinks
• Purchase a domain name extension for the target region
• Closely follow Google US trends and incorporate them in blog
• Gain insights from Google Search Console for US
• Run PPC ads targeting US Audience
• Leverage the power of social media to share content with US audience
• Incorporate Local SEO strategies to hone your blog’s SEO friendliness for USA
• Submit your website with US specific local search engines
• Purchase US Based web hosting server

How to Use AI for Building Blog Audience?

AI can help you find better reader context to identify the right audience for your blog. It can help you with content ideation, content creation and content optimization so you can focus on building blog audience.

Write Using AI For Your Blog Today!

Now that you know the best ways for building a blog audience, we hope that you can grow your blog faster than you were doing it before.

What are some ways you use to grow your blog audience? Share in the comments!

References: 
[1] Increasing Relevance with Buyer Personas and B2I Marketing – ITSMA