- 1) What is the Significance of AI and Content Marketing?
- 2) AI And Content Marketing are Here to Stay
- 3) AI and Content Marketing Benefits/Uses
- 4) Improved Content Personalization
- 5) Faster Content Creation
- 6) Quality Content Curation
- 7) Efficient Content Promotion
- 8) Faster Content Optimization
- 9) Better Content Distribution
- 10) AI Chatbots for 24/7 User Interaction
- 11) Custom Feed Algorithms
- 12) AI and Content Marketing Strategy
- 13) Content Ideation and Topic Generation
- 14) In-Depth Content Scoring
- 15) Enjoy the Many Benefits of AI and Content Marketing Today
AI and content marketing have delivered wonders for content marketers in the digital world. Content marketing is another area where artificial intelligence is used to automate redundant processes. It’s a great way to get more traffic to your website and improve your rankings in search engines.
AI and content marketing can be used for analyzing the data from search engines. Later, this data is useful in creating new content based on insights. Therefore, you can ensure that your website is optimized for search engines. Moreover, you can ensure that you are getting as much traffic as possible from search engines.
What is the Significance of AI and Content Marketing?
Content marketing is a sum of all practices, including planning, curation, promotion and distribution of content geared towards marketing an offer to potential customers.
It expands from curating and marketing written blog posts and guides to social media posts, webinars, videos and more.
Content is King and content marketers are essentially kingmakers. Every king maker needs additional assistance in getting the optimal results from all the content marketing efforts. Be it content creation, promotion, ideation, distribution or optimization, every aspect of content marketing requires time and special attention.
This is where AI and content marketing can save time and ensure better results for content marketers.
AI And Content Marketing are Here to Stay
From 2018 to 2020, the use of AI in content marketing jumped from 29% to a whopping 84%. Similarly, nearly 70% of high-performing content marketers rely on a well-defined AI content marketing strategies to get the desired results.
AI content marketing involves the inclusion of AI tools and machine learning solutions to fasten and automate content marketing efforts. AI supports content creation, strategy making, content planning, optimization, promotion, predictive analytics and even content reporting. With such a massive impact, the use of AI is essential in getting high-quality results from content marketing efforts.
Artificial intelligence can also be used for managing content marketing. AI can manage complex marketing processes, which is something that most people don’t have time for these days. You need to create new content regularly, optimize it, and do more to stay at the top of the rankings. This is why many companies use artificial intelligence for managing their SEO. Thus, they don’t have to spend all day on SEO efforts themselves.
AI and Content Marketing Benefits/Uses
There are many ways in which artificial intelligence can be used to improve your content marketing efforts. Here are just a few examples:
Improved Content Personalization
Did you know? Nearly half of online retailers who use personalized content marketing messages see a massic boost of 300% in ROI during the span of their relationship with a customer.
Traditional content marketing efforts are no longer as efficient as they used to be. Customers today desire to have or feel some sort of connection with a brand before making a purchase from it.
Due to this reason, modern content marketing efforts need to be more personalized to get the desired results. Brands must prove their perceived value to customers.
Personalization required proper segmentation of the audience and targeting every customer with proper personalized messages for each segment. AI can efficiently segment audiences into various customer categories. It can also help marketers see points of personalization for every segment.
Faster Content Creation
AI can create original, high-quality articles for you! This is the most obvious use of AI in content marketing, and it’s already being used by many companies today.
The technology is still relatively new, but it has already proven itself to be very effective. AI is useful in creating unique and engaging content that will attract more visitors to your website.
You don’t need to spend hours writing articles yourself if you can let an algorithm do it instead!
Quality Content Curation
If you want to publish quality content on a regular basis but don’t have enough time, AI can help. AI program can help you with quality content curation in no time.
AI bot scans the web looking for interesting news stories and blog posts that suit your website. Artificial Intelligence can compile this data into a daily newsletter or email digest. You can share fresh content with your audience (and even promote it via social media).
Thus, you do not have to spend hours searching through hundreds of websites every day. All the hard work is done by an automated system!
Efficient Content Promotion
AI is also used to promote your content on social media and other websites. For example, you can use an algorithm to analyze the performance of your existing content. Moreover, you can create new posts that are likely to perform even better!
Therefore, you wouldn’t have to spend hours analyzing data yourself. AI will take care of these complex processes for you!
Read More: 5 ways in which artificial intelligence can help with SEO?
Faster Content Optimization
You could also use artificial intelligence for optimizing your existing content. For example, if you want to improve the click-through rate of an article, AI program can analyze it and make suggestions. These suggestions can help you see how content could be improved (e.g., by adding more images or changing the headline). Therefore, you wouldn’t have to spend hours analyzing data yourself. AI can take over all the hard work!
Better Content Distribution
Finally, AI can help with distributing your content across different channels (such as email newsletters or social media). It can do this automatically without any additional input from humans (which is why we call it “artificial intelligence”!).
Instead of spending hours manually sharing links on Facebook, you could just let a bot do it for you. Thus, you focus on other tasks, which is exactly what I did when I created my own chatbot last year! My bot scans my website every day for new blog posts published yesterday.
AI Chatbots for 24/7 User Interaction
Every time you visit a website, a chatbot pops up on your screen. These AI chatbots filter customer queries and provide detailed information helpful for website visitors. 24/7 AI Chatbots not only support multiple languages but also play a great role in engaging visitors. Chatbots also help in turning a visitor into a potential lead.
For example Facebook Messenger uses AI to allow business page owners to set a collection of predefined questions with answers. Every time a visitor asks for more information, the Chatbot provides it – all the while behaving as an actual person.
Another example is a Random Question generator which generates questions around a specific topic for any goal.
Rapid response AI Chatbots not only solidify a company’s reputation but also ensure customer satisfaction through improved user interactions.
Custom Feed Algorithms
Perhaps the one most important use of AI is better tracking and analysis of available online data. These custom feed algorithms are clear reflections of user intent and behaviour in the online space.
Content marketers can use AI to analyze user interests, predict user behaviour and streamline their content marketing strategy. AI for content marketing helps in generating news, blogs, articles and other content which is more relevant to users.
AI and Content Marketing Strategy
Content strategy is a time-consuming process as it requires multi-point research, in-depth analysis and detailed development of strategic plans. Considering the intensive nature of this process, content marketers can use AI to efficiently develop a content strategy.
Where content marketers struggle to consistently dig out new ideas, and useful insights, AI tools come in handy. These time-saving solutions analyze top content trends and gather useful insights. Thus, AI offers data on how to help content marketers steer content creation efforts in the right direction.
AI analyzes and compares complex data quicker and better than manual processes. Therefore, AI can help marketers produce content relevant content for customers at every stage of the customer buying funnel.
Content Ideation and Topic Generation
Content marketers, like other creative skilled professionals, face creative blocks every now and then. AI assists content marketers in identifying content topics that resonate the most with their target audience. These content ideas and topics are incorporated throughout the content marketing plans.
The AI content ideation process is much faster and more accurate than manual processes. Thus, AI can not only fasten the content ideation process but also offer you the best ways to address these topics.
In-Depth Content Scoring
For those marketers who struggle to identify points of improvement in existing content marketing efforts, AI helps. AI in Content scoring can save hours of time and labour. AI-powered tools can help content marketers score their content on various content quality and SEO metrics. Thus, content creators can produce content which resonates more with their audience.
AI Content scoring automates the content improvement process. Therefore, content marketers can enjoy peace of mind. AI helps in aligning content marketing efforts with the requirements of the online world.
Enjoy the Many Benefits of AI and Content Marketing Today
AI and content marketing are the future of digital marketing efforts. If you are not using AI in your content marketing stages, you are probably missing out on the most important insights and ideas helpful in beating your competitors. Start using AI in content marketing and see the boost in your results!
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