Artificial Intelligence How Can AI Help With Content Marketing?

AI and content marketing have delivered wonders for content marketers in the digital world. Content marketing is another area where artificial intelligence can be used to automate redundant processes. It’s a great way to get more traffic to your website and improve your rankings in search engines. 

AI and content marketing can be used for analyzing the data from search engines and then creating new content based on it. Therefore,  you can make sure that your website is optimized for search engines and that you are getting as much traffic as possible from them.

What is the Significance of AI and Content Marketing?

Content marketing is a sum of all practices, including planning, curation, promotion and distribution of content geared towards marketing an offer to potential customers. 

It expands from curating and marketing written blogs posts and guides to social media posts, webinars, videos and more.

Content is King and content marketers are essentially king makers. Every king maker needs additional assistance in getting the optimal results from all the content marketing efforts. Be it content creation, promotion, ideation, distribution or optimization, every aspect of content marketing requires time and special attention to contextual details. 

This is where AI and content marketing can save time and ensure better results for content marketers. 

AI And Content Marketing are here to Stay

Only between the years from 2018 to 2020, the use of AI in content marketing jumped from 29% to a whopping 84%. Similarly, nearly 70% of high performing content marketers rely on well-defined AI content marketing strategy to get the desired results. 

AI content marketing involves the inclusion of AI tools and machine learning solutions to fasten and automate content marketing efforts. AI supports content creation, strategy making, content planning, optimization, promotion, predictive analytics and even content reporting. With such a massive impact of AI in content marketing, the use of AI tools is essential in getting high quality results from content marketing efforts.

Artificial intelligence can also be used for managing content marketing, which is something that most people don’t have time for these days. You need to create new content regularly, optimize it, and do everything else if you want to stay at the top of the rankings. This is why many companies are using artificial intelligence for managing their SEO so that they don’t have to spend all day on it themselves.

AI Generated Content Marketing Applications

There are many ways in which artificial intelligence can be used to improve your content marketing efforts. Here are just a few examples:

Improved Content Personalization

Did you know? Nearly half of online retailers who use personalized content marketing messages see a massic boost of 300% in ROI during the span of their relationship with a customer.

Traditional content marketing efforts are no longer as efficient as they used to be. Customers today desire to have or atleast feel some sort of connection with a brand before making a purchase from it. 

Due to this reason, the modern content marketing efforts need to be more personalized to get the desired results. Brands must prove their perceived value to customers. 

Personalization required proper segmentation of the audience and targeting every customer with proper personalized messages for each segment. AI can efficiently segment audiences into various customer categories and it can also help marketers see points of personalization for every segment. 

Faster Content Creation 

AI can create original, high-quality articles for you! This is the most obvious use of AI in content marketing, and it’s already being used by many companies today. 

The technology is still relatively new, but it has already proven itself to be very effective at creating unique and engaging content that will attract more visitors to your website. 

You don’t need to spend hours writing articles yourself if you can let an algorithm do it instead!

Quality Content Curation 

If you want to publish quality content on a regular basis but don’t have enough time or resources for this, then using an AI program could be the solution for you! 

An intelligent bot could scan the web every day looking for interesting news stories and blog posts that would fit well on your website. It could then compile these into a daily newsletter or email digest that you could share with your audience (and even promote via social media). 

Thus, you wouldn’t have to spend hours searching through hundreds of websites every day – all the hard work would be done by an automated system!

Efficient Content Promotion 

AI can also be used to promote your content on social media and other websites. For example, you could use an algorithm to analyze the performance of your existing content and then create new posts that are likely to perform even better! 

Therefore, you wouldn’t have to spend hours analyzing data yourself – all the hard work would be done by an automated system!

Read More: 5 ways in which artificial intelligence can help with SEO?

Faster Content Optimization 

 You could also use artificial intelligence for optimizing your existing content. For example, if you want to improve the click-through rate of a particular article on your website, then you could let an AI program analyze it and make suggestions for how it could be improved (e.g., by adding more images or changing the headline). This way, you wouldn’t have to spend hours analyzing data yourself – all the hard work would be done by an automated system!

Better Content Distribution 

Finally, AI can help with distributing your content across different channels (such as email newsletters or social media). It can do this automatically without any additional input from humans (which is why we call it “artificial intelligence”!). 

So instead of spending hours manually sharing links on Facebook every day, you could just let a bot do this for you while you focus on other tasks, which is exactly what I did when I created my own chatbot last year! My bot scans my website every day looking for new blog posts that were published since yesterday.

AI Chatbots for 24/7 User Interaction 

Every time you visit a website, a chat bot pops up on your screen. These AI chatbots are designed to filter customer queries and provide detailed information helpful for website visitors. 24/7 AI Chatbots not only support multiple languages but they also play a great role in engaging a visitor and turning it into a potential lead. 

For example, Facebook Messenger uses AI to allow business page owners to set a collection of predefined questions with detailed answers. Everytime a visitor asks for more information, the Chatbot provides it – all the while behaving as an actual person.

Rapid response AI Chatbots not only solidify a company’s reputation but also ensure customer satisfaction through improved user interactions.

Custom Feed Algorithms

Perhaps the one most important use of AI is deep machine learning which allows for better tracking and analysis of available online data. These custom feed algorithms are clear reflections of user intent and behavior in the online space. 

Content marketers can use AI to analyze user interests, predict user behavior and streamline their content marketing strategy based on these insights. AI for content marketing helps in generating news, blogs, articles and other forms of content which is more relevant and engaging for users.

Content Strategy Research and Development

Content strategy is a time consuming process as it requires multi-point research, in-depth analysis and detailed development of strategic plans. Considering the intensive nature of this process, content marketers can use AI to efficiently develop a content strategy. 

Where content marketers struggle to consistently dig out new ideas, and useful insights for content generation, AI tools come in handy. These time-saving solutions analyze top content trends and gather useful insights on how to help content marketers steer content creation efforts in the right direction.

AI analyzes and compares complex data quicker and better than manual processes. Therefore, AI can help marketers produce relevant content for customers at every stage of the customer buying funnel. 

Content Ideation and Topic Generation

Content marketers, like other creative skilled professionals, face creative blocks every now and then. AI assists content marketers in identifying content topics that resonate the most with their target audience. These content ideas and topics can be incorporated throughout the content marketing plans. 

The AI content ideation process is much faster and accurate than manual processes. Thus, AI can not only fasten content ideation process but also offer you best ways to address these topics to ensure best results.

In-Depth Content Scoring

For those marketers who struggle to identify points of improvement in existing content marketing efforts, AI Content scoring can save hours of time and labor. AI powered tools can help content marketers score their content on various content quality and SEO metrics. Thus, content creators can produce content which resonates more with their audience.

AI Content scoring automates the content improvement process. Therefore, content marketers can enjoy peace of mind that all their content marketing efforts are in alignment with the requirements of the online world.

Consistency and Consistency:

AI writers can maintain consistency in tone, style, and branding across various pieces of content. This is especially useful for businesses with multiple content creators or a high content volume, ensuring a unified voice and brand image.

AI writers can easily scale content production. Whether you need one piece of content or hundreds, AI can generate content at a faster rate compared to traditional methods, saving time and resources.

Language Enhancement: 

AI writing generators can help improve the overall quality of content by suggesting edits, correcting grammar, and enhancing readability. They can identify potential issues like passive voice, redundant phrases, and spelling errors, ensuring polished and error-free content.

Multilingual Capabilities: 

AI writers can generate content in multiple languages, expanding your reach to diverse audiences. This is particularly beneficial for businesses operating in global markets or targeting multilingual customer segments.

Data Analytics: 

AI writers can analyze content performance metrics, such as views, engagement, and conversions. By interpreting this data, they can help content marketers make data-driven decisions, optimize strategies, and identify areas for improvement.

How to Use AI in Content Marketing?

Are you wondering how content marketing is changing the game using AI? Here is how to incorporate AI content marketing into your brand:

Here are specific and actionable tips on how to use AI in content marketing:

Identify Content Opportunities: 

Utilize AI-powered content research tools to identify popular topics, emerging trends, and keywords relevant to your industry. This helps you create content that aligns with audience interests and improves search engine visibility.

Personalization: 

Leverage AI algorithms to personalize content for different segments of your target audience. Analyze user data, preferences, and behavior to deliver tailored content recommendations, product suggestions, or personalized email marketing campaigns.

Content Editing and Proofreading: 

Utilize AI-based grammar and editing tools to enhance the quality of your content. These tools can detect grammar errors, suggest alternative phrasing, and improve readability, ensuring your content is error-free and polished.

Social Media Management: 

Employ AI-powered social media tools to automate content scheduling, analyze engagement metrics, and identify optimal posting times. These tools can also provide content recommendations and help you optimize your social media strategy.

Chatbots and Virtual Assistants: 

Integrate AI-powered chatbots or virtual assistants on your website or social media platforms. They can engage with users, answer common queries, provide personalized recommendations, and assist with content discovery.

Data Analytics: 

Utilize AI analytics tools to gain insights into content performance, audience behavior, and engagement metrics. These tools can help you understand which content types, topics, and formats resonate best with your audience, enabling you to optimize your content strategy.

Monitor and Adapt: 

Continuously monitor and evaluate the performance of your AI-generated content. Collect feedback, track metrics, and iterate based on audience responses. Regularly assess the impact of AI on your content marketing efforts and make adjustments as needed.

Benefits of AI in Content Marketing

Here are the benefits of AI for content marketing:

Increased Efficiency and Productivity:

AI empowers content marketers to accomplish more in less time. With AI-generated content, marketers can swiftly produce a vast amount of high-quality material, freeing up valuable time for strategic planning and creativity. By automating repetitive tasks, AI streamlines content creation, allowing marketers to focus on generating innovative ideas and crafting engaging campaigns.

Better Quality Content:

AI enhances content quality by offering invaluable assistance throughout the creative process. AI writing tools can generate well-structured, error-free drafts, while grammar and editing tools ensure impeccable language and readability. Additionally, AI-driven content research tools aid in topic selection, trend identification, and data analysis, enabling marketers to create highly relevant and insightful content that resonates with their target audience.

Wider Reach:

One of the significant advantages of AI in content marketing is its ability to optimize content for broader reach. AI-powered SEO tools provide valuable insights into keyword trends, search engine algorithms, and competitive analysis. By leveraging these tools, content marketers can fine-tune their content to improve search engine rankings, attract organic traffic, and expand their audience reach.

Lower Costs:

AI presents cost-saving opportunities for content marketers. By automating various aspects of content creation and management, businesses can reduce the need for extensive human resources. With AI-generated content, companies can curtail expenses associated with hiring freelance writers or content creation agencies, thus optimizing their content marketing budgets.

Enjoy the Many Benefits of AI and Content Marketing Today

In summary, AI greatly aids content marketing by increasing efficiency and productivity, improving content quality, expanding reach, and lowering costs. It streamlines content creation, offers valuable insights, optimizes for search engines, and reduces expenses. With AI’s assistance, content marketing becomes more effective and impactful in the digital landscape.

AI and content marketing are the future of digital marketing efforts. If you are not using AI in your content marketing stages, you are probably missing out on the most important insights and ideas helpful in beating your competitors. Start using AI in content marketing and see the boost in your results!