Content production at scale is every content marketer’s dream. However, it requires smart planning and prompt strategy on behalf of a content marketer. In this blog post, we discuss some great tips for content scaling.
What is Content Scaling?
Content scaling is the practice of optimizing your content creation process to better serve your target audience personas. It extends beyond writing and publishing content only.
Therefore, content scaling is about keeping a backlog of content which is highly suitable for your reaching your content marketing goals.
Moreover, content scaling helps to educate, assist and guide your audience throughout the buying cycle.
For content scaling, it is important to focus on creating high quality content. Helpful content creation ranks you better on SERPs. Thus, the focus should be on quality content scaling over quantity.
Also Read: Top 2022 Content Marketing Trends That Should be on Your To-Do List
What are the Benefits of Content Scaling?
Content scaling helps you align different types and forms of your content with your content marketing strategy. It helps you target different steps of your buyer’s buying journey. Thus, it enables you to receive better exposure and conversions right on time. Some main benefits of content scaling for digital marketers include:
Better Brand Awareness:
Brand content that appears frequently on SERPs and the audience’s social feed is more likely to be shared. Thus, the more content you create, the better chances of improving your brand awareness you have. Moreover, it helps you improve your brand’s image.
Although there is no definite explanation for how your content’s structuring impacts your Google ranking, it is reported otherwise by many top websites. Your content’s structure and frequency play an important role in building online search engine rankings authority. SEO practices like content clustering and funneling also require a great deal of helpful content. Thus, content scaling better helps you meet your SEO goals. Therefore, it improves your website’s authority.
Enhances User Experience:
Quality content has embedded internal links. It means that your user is likely to jump to other useful links on your website, ultimately converting into your customer. The more variety of well-aligned content you have on your website, the more chances of conversion you get.
Gathers Useful Market Data:
Since the GDPR regulations restrict websites to collect user information essential for content marketing, content scaling can work as a life saver. Content such as surveys, feedback and quizzes can help you dig deeper into your audience’s mind. Thus, the results help you create more content accordingly. [1]
Content Scaling Tips: A Roadmap to Reach Content Marketing Success
In the next section, we discuss practical tips on how to scale content creation. Content scaling requires you to pay special attention to your content marketing strategy. Thus, the following tips will also help you understand how to scale content marketing for your business.
Prepare and Follow Style Guides
Your content creation process will face a lot of challenges such as content inconsistency, fluff and clutter. To curb these issues, preparing a content style guide is the way forward. Consistency is essential to maintain your brand voice during content marketing. Thus, the message that reaches your audience through different content distribution channels shall be consistent.
Since there are more than one type of content creation, you will be struggling with a number of content creators and stakeholders. Content style guides bring everyone on the same page. They help different content creators see exactly what your brand’s content marketing strategy needs from them.
Content style guide helps to determine:
- The structure of different content types
- The brand tone and voice for your content
- Words and phrases that resonate with your brand
- Whether you shall write 3 or three when using numbers
- The acceptable sentence structure and paragraph lengths
- The colors and phrases designers need to follow for content creation
Additionally, you can prepare good and bad examples of content for your team members. Every team member shall be taken on board to review the content pieces in accordance with the good and bad content examples.
Create an Editorial Calendar
Content editorial calendar helps you chronologically organize your content creation. Moreover, it helps you visualize your upcoming content production and publishing goals. Since content marketing requires you to follow certain content trends in time (some even before time), content calendar ensures compliance with due deliverables.
When many professionals are involved, compliance from every end is necessary. Thus, a Content editorial calendar helps you to visualize your content strategy. Moreover, it helps you align your content production with marketing goals when you are managing different projects.
Additionally, an editorial content calendar helps you avoid common content issues such as keyword cannibalism. You can see and fill content gaps and keep a backlog of content as a contingency plan.
Prepare your editorial calendar for at least a week or a month’s worth of content production and posting.
Outsource Your Content to An AI Writing Assistant
A perfect hack to content scaling is outsourcing your content to an AI writing assistant. It helps you create room for people to do their job well i.e value addition. Thus, you can shift your content team’s focus from content creation to value addition.
WriteMe.Ai content writing assistant takes a great deal of content production hassle off your shoulders. With a myriad of pre-saved templates and writing prompts, you can prepare the first draft of your copy in less than 10 minutes. Automation is the key to content scaling, allowing you the time you need to bring quality and value for your audience.
Leverage the Power of Reusable Templates
Pre-saved templates save you a lot of time on formatting and content writing preparation. WriteMe.Ai has a collection of useful content templates. Select content templates for social media, blog post sections, titles, emails, advertisement captions, survey questions and more. Diversify your content scaling efforts using pre-saved content templates. Thus, templates for content scaling aid your content management for optimal results.
Use Your Company’s Expert Talents to Enhance Your Content
Don’t forget the power of humans in adding value to your content scaling efforts. Content automation can only take you as far as content drafting. You will need your team’s talents and expertise to bring more value and engagement to your content. Since human beings like to hear from personal experiences and stories, your team can add life experiences in your content for better engagement.
Repurpose Content For different audience segments
Content repurposing can transform your content scaling efforts beyond imagination. While your competitors struggle to create content for every distribution channel, you will be way ahead in content creation. Content repurposing does not necessarily mean that you use the same content to target every audience segment. In fact, it means to personalize your content to meet the preferences of different audience segments. Thus, you can eliminate the monotony from your marketing campaigns. Moreover, you will not need to create multiple campaigns. You can simply personalize your content according to every audience segment.
Content Scaling – Frequently Asked Questions
How do I make content scalable?
Conduct a content audit to create a list of content you own. This will help you see what you have and what you need to prepare next. Prepare a content scaling plan according to the goals of your content marketing strategy.
Final Word: Content Scaling is The Way Forward
In the world of cut-throat competition, proactive content marketers use content scaling to survive. You can also master the art of content scaling using an AI writing automation assistant.
Also read:
- How to Write Faster – Top Ways to Boost Your Writing Speed Using AI
- Your Guide to Content Ideation – Never Run Out of Content Ideas Again
- How to Build and Maintain Your Content Writing Portfolio – Best Ways to Showcase Your Writing Samples
- Stuck in a Writer’s Block? Top Reasons and Ways to Overcome Writing Challenges
References:
[1] General Data Protection Regulation – GPR-INFO.EU
