Content Marketing 7 Traits of High Quality Content Useful Tips to Improve Your Writing

Are you constantly struggling to find out the perfect recipe for creating high quality content for your website? The truth is that there is no singular method to create high quality content that fits every niche and topic. In fact, you have to dig deeper into the particular topic of discussion for your research. Moreover, you have to greatly consider your user’s search intent. Apart from these and many other factors, there are a few things you can take care of to create high quality content for your website. 

What is High Quality Content?

Simply put, high quality content is readable, comprehensive, factual, relevant and delivers value to its intended readers. It weaves in your facts, personal experiences and correct choice of words intricately to create a well-flowing text for your readers. 

Most Important Characteristics of High Quality Content 

If we were to list down the important traits of high quality content, they would include:

• Comprehensiveness
• Helpfulness
• Utility 
• Accuracy
• Credibility 
• Educational 
• Best fit to searcher’s query

Thus, high quality content helps to build trust and deliver value for your readers. Moreover, it helps you build authority which attracts reader’s loyalty towards your brand website. 

Suggested Read: 9 Effective and Easy Steps for Building Blog Audience

High Quality Content Helps You Achieve Marketing KPIs

According to a report, content marketing is 62% more cost effective and offers 3x more leads than traditional marketing. ^[1]

In terms of content marketing, high quality content is the one that meets all your KPIs. Perhaps, your focus is to create high quality content for SEO boost or to enhance your social media presence. Thus, high quality content writing helps you achieve marketing goals such as:

• Getting your content ranked on top 3 Google search results 
• Generating better leads and more sales for your business
• Boosting brand awareness or winning customer loyalty
• Repurposing your content to ensure better engagement 
• Delivering the right message to maintain brand voice consistency
• Improving website retention rates and click through rates
• Attracting more organic traffic and visitors to your website 
• Receiving more relevant links from authoritative sources
• Getting more on-site conversions for better marketing ROI
• Improving the number of social shares and user engagement

Read More: Popular Types of Social Media Content To Revamp Your Social Presence

Reasons to Produce High Quality Content

Best Practices to Create High Quality Content for Your Readers

Once you have understood what constitutes high quality content, the next step is to figure out how to create high quality content. Here are some best practices you can use to learn how to write high quality content easily:

Align Your Content with Brand Voice and Brand Image

Branding is an important part of content marketing. Thus, it means that your content should align with your brand voice. In addition to finding the right audience for your content, your content shall also deliver the right brand message to your target audience. Therefore, you need to leverage your brand voice elements throughout your content. 

For example, if your website is about upbeat fashion clothing, your content should sound upbeat as well. Similarly, if your brand’s focus is helping your readers in a certain way, the content should be focused on helpful information. The key is to understand why your audience would read your content and position your brand in their search intent accordingly using your content.

Also Read: 11 Brand Voice Tips: Detailed Content Style Guide for Consistent Content Marketing

Organize Your Content Creation Process

Another important thing to consider when you are deciding how to create valuable content is content organization. Although most writers believe content organization to be limited to content scheduling and folder making, it extends beyond sorting your documents. Your content creation process shall be organized from start to finish. Thus, it means that you need to:

• Figure out your content marketing and writing strategy
• Align your content research with your content marketing goals
• Plan and structure your content writing frameworks, quality standards, formatting and KPIs
• Take help from a content writing assistant tool for content creation, content ideation and organization
• Hire and train a dream team of content writers who will add value to content creation process
• Create and follow your content publishing calendar religiously
• Get other team leaders, such as design team, on board to ensure visual consistency in your content
• Review and revise your content creation process as needed for improvement

Read More: Why do you need to organize your content creation process

Dig Deeper Into Your Customer’s/Reader’s Mind 

Creating content is easy. However, creating content for your audience requires effort and focus. Take your audience’s search intent into account when creating content. It will help you overcome the monotony and make your content more engaging and helpful for your audience. Moreover, helpful content helps you rank better on search engines. Here are a few things to keep in mind when writing your content for your audience:

• Consider your content’s role in customer’s overall journey and buying experience 
• Consider the common points of interest in your loyal customers
• Put yourself in your reader’s shoes and see how your audience views your content via different channels
• Find out the platforms where your content receives most attention
• Actively receive, review and act upon your audience’s feedback to meet your audience’s content expectations

Understand and Implement the Principles of Quality Writing

Once you have a good understanding of your audience under your belt, it is time to write your content. Generally, error-free, factual, grammatically-correct and relevant content makes the foundation of your high quality content. You also need to consider content clarity and minimal to no fluff while content writing. Moreover, here are some on-page SEO guidelines are another factor you need to consider while writing your content:

• Naturally integrate your primary keywords and LSI keywords in your content
• Add reputable internal and external links in your content
• Meet your content’s accessibility requirements 
• Create unique titles, descriptions, headings and content body
• Scan your content for clarity and sentence structure
• Emphasize on your USPs subtly and highlight user experience

Repurpose Your Content to Dominate Content Distribution Channels

Most content writers and marketers often forget about this mind blowing hack. Content repurposing for content sharing on different platforms can save you tremendous time and deliver incredible results. Moreover, it helps you maintain brand voice and consistency across all channels. 

So, if you are wondering how to make high quality content on YouTube, you can refer to your blogs to get some pointers. Similarly, you can highlight snippets of your blog posts as shareable social media post captions. Moreover, you can align your entire email marketing campaign with your blog post content, product descriptions, social media content and informational guide – all repurposed to get more personal with your readers.

Read More:  Guide To Content Repurposing – Accelerate the Growth of Your Blog

Utilize Data Analytics to Figure Out and Implement New Content Ideas/Trends on Time

In the era of rapid trend change, it is extremely important to identify emerging trends and follow them before anyone else. Using data analytics tools can offer you a first-mover advantage for the latest, emerging trends. Moreover, it can help you refine your offering according to perceived value on behalf of your customers. Implementing data analytics can offer you valuable insights on how to optimize your content ideation process. Moreover, they help you post content consistently.

Also Read: 11+ Content Marketing Tools You Need For Better Growth and Engagement

Get Personal, Honest and Real with Your Readers

Humanizing your content is as important as sharing factual and helpful information. Get honest with your readers. Write content as if you are talking to a person sitting next to you. You will be surprised to see just how much your readers will love your raw, unique and honest style of presenting your content. Adopt a storytelling approach, share personal experiences or share other points of view.

Bonus Tip: Use an AI Writing Assistant to Create High Quality Content

If you want to create content fast and beat your competition, take help from an AI writing tool. WriteMe.Ai writing assistant is designed to grasp the reader’s intent, so you can save time on research and drafting. Thus, you can focus on humanizing your content and value addition rather than writing content solely.

High Quality Content – Frequently Asked Questions

What are types of content?

There are two main types of content:

1. Long Form Content
2. Short Form Content

Also Read: 8+ Types of Content Writing to Diversify Your Skill Set And Reach More Customers

How do you determine high quality content?

High quality content is determined by key characteristics such as readability, comprehensiveness, accuracy and relevancy to user’s search intent. The quality of content is determined by how well it meets your content marketing objectives.

Final Word: Focus on Quality Over Quantity

A single piece of High quality content can rank your website on top of SERPs. Thus, create every content piece with immense care to improve your chances of ranking successfully.

References:
[1] Content Marketing – DemandMetric