Content Marketing Short Form Content – A Quick Guide for Blooming Content Writers

For writers and content marketers, the length of content matters a lot during the planning process. Short form writing is among the most popular content writing formats for busy readers. In this blog post, we discuss what is short form content writing and how it helps in strengthening your content marketing strategy.

So, let’s dig in!

What is Short Form Content?

Any content piece which is under 1,000 or 1,200 words is short form content. This type of content is quickly readable and easy to understand. Usually, short form writing is ideal for covering a specific topic. 

The goal of writing a short form can be anything from product launch announcements, product or service updates, ad captions, social posts, and even emails.

Some popular short form content formats include:

1. Short Blog Posts
2. Short News Articles
3. Emails
4. Social Media Content
5. Infographics 
6. Videos under 10 minutes

Short form writing is all about taking a single idea and sharing it in a specific, highly-targeted way to a busy audience. Moreover, this type of writing is quick to create, easy to share and boosts the conversion rate one step at a time.

Some common short-form content platforms are:

1. TikTok Videos
2. Instagram Reels
3. YouTube Shorts
4. Medium 
5. Wix
6. Tumblr
7. Squarespace

An excellent short form writing example are social media captions that you see every day. These captions are created with a specific goal in mind which can be product awareness, customer interaction or bringing in conversions.

When is Short-Form Content Most Effective?

Short form writing produces highly relevant content that targets audience segments very specifically. Moreover, this type of writing is very effective during the following stages:

1. When your readers trust your brand and are already familiar with your product or service.
2. When you are promoting less expensive commodities which need a solid short form description to boost sales
3. If your customers are qualified to make a purchase from you
4. If you want a boost in digital marketing efforts (email subject lines, PPC descriptions and social media ads copies)

Top Benefits of Short-Form Content

Did you know that short video content is one of the most effective ways to engage your audience? According to a survey, more than 65% of users are happy to watch brand videos in under 1 minute. ^[1] 

Here are some of the top benefits of short form content:

Good For Short Attention Span

Busy schedules mean busy readers with shorter attention spans and lots of multitasking. Short form content provides easily digestible information to busy consumers. Moreover, it is an effective way to address consumer concerns and offer them the answers they need. Thus, you increase customer satisfaction levels without taking too much of their time. 

Suggested Read: Building Blog Audience – 9+ Effective and Easy Ways

Quicker Turnaround

Short form content is quick to create and easy to share. It means that when you have limited time, short articles can continue to engage your readers. Moreover, short form writing is affordable and checks all boxes without having you bear the brunt of complex long form writing.

Ideal for Social Media

Short form content is ideal for promoting your product or service on social media. For video platforms like YouTube and TikTok, short-length content is more appropriate to engage with the audience. People on social media love to quickly read short articles while they are scrolling as compared to long articles.

Excellent for Ads

Short form writeup acts as a reserve for reusing in social and digital ads. By nature, ads are concise and highly targeted toward a specific audience. Moreover, most ad requirements ask you to create short form writing for the ad submission. 

Tiny Steps Reach Bigger Goals

Short form content helps you build brand awareness one step at a time. It helps you gain more authority and build close links with your audience without taking too much time.

Wrapping it Up

Sometimes, Less is More. Therefore, incorporating short form writing in your marketing strategy can do wonders for your brand.

Don’t have time to write short form?

Short Form Content FAQs

What is a short form content video?

Short form videos are clips with a duration of fewer than 10 minutes. These videos are great for ads and converting viewers in a short attention span.

How do you write the short form of content?

Here are some useful tips for writing short-form content:

1. Understand the needs of a busy reader
2. Craft short introduction
3. Add relevant Visuals
4. Concisely present a strong opinion
5. Add Links for more information
6. Limit your Writing time
7. Edit, trim and then edit some more
8. Try different topics 
9. Answer a specific question or address a specific problem – Then stop!
10. Optimize everything you write

Why is short form content so popular?

Short length content builds brand awareness over time. Moreover, it is ideal for social media and ad marketing. Consumers are more inclined to view short-from-branded content and perceive it as genuine. It is highly shareable.

What is short-form marketing?

Short form marketing involves a piece written in 1000 words or lesser. It covers a specific topic from a specific angle only while addressing the main reader’s intent.

References:
[1] Short Form Video Powerful Marketing Tool – LearnWoo