- 1) How Do You Write a Copy for Social Media – The Main Ingredients of Ad Copywriting
- 2) 3 Important Considerations for Writing Social Media Ad Copy
- 3) How Do I Make an Ad Copy – Effective Social Media Ad Copy Writing Tips
- 4) Frequently Asked Questions
Social media ad copy and copywriting are among the top buzzwords in the digital marketing world. Professional content marketers understand the importance of killer social media ad copies for converting the audience into leads. But what is social media ad copy?
To answer this question, you first need to understand what does ad copy mean? An ad copy is written with a specific intention or goal in mind. The social media ad copy introduces a hook to readers, offers them a solution and compels them to take a specific action. Therefore, it has the potential to drive you conversions.
Ad copywriting gets fairly simple for any niche and any type of goal if you can keep three primary ingredients in mind:
- The target audience
- The supporting creative
- And the Copy itself
Ads usually fail as a result of non-compliance to the basic principles of copywriting. Before you write social media ad copy, consider three important things:
- Who is your right target audience? Are you targeting an audience big and specific enough to get some leads?
- Is the tone of your ad copy’s message good for your target audience? Does your ad directly speak to the readers and solve their problems?
- Are your ad creatives compelling and aligned with your ad strategy? Have you successfully introduced bold fonts and colors in your creatives to engage your audience?
Here are some important tips on how to write a social media ad copy that converts:
Start with a Goal
Your social media ad copy shall reach as many people from your target audience as possible. It comes as a challenge when you are deciding the goal for your social media ad. Here are some types of goals which can help you narrow down your ultimate aim for the social media ad:
- Raise or imprint brand awareness
- Event promotion
- Sales increase
- New Product Launch
- Driving Website Traffic
- Community Building
- Followers and Subscribers
Pick the Right Tone
Once you have a goal in mind, the next step is to set the right tone. The right tone will allow you to speak to your audience directly and as naturally as possible.
The best way to set the right tone for your ad is to look into target audience clusters and gain insights on their daily life interests. It will help you to understand the brand’s voice as well as align it with the target audience’s expectations.
You can choose to keep the tone casual, friendly, conversational, urgent, informative or any other type that fits your audience.
“Yes, Sir! I need that Solution!”
The most common mistake social media ad copywriters make is to forget asking “yes” questions. Your social media ad copy shall not only ask the right type of “yes” questions but also hit specific pain points of your audience.
This step of copywriting is essentially the soul of copywriting and requires a great deal of skill. Once you establish a “pain point” in your audience’s mind, the next step is to offer them a “solution” which leads to fulfilling your ad goal.
Keep in mind that the audience likes to read about visions and become a part of mutual goals. Sharing your vision and leading your audience towards a goal works in the favor of everyone involved.
Adopt a “we”, “yours” and “ours” ad copy writing strategy rather than making it all about your brand.
Add CTAs and Key Benefits
Another important thing to keep in mind while writing your social media ad is to highlight your offering’s key benefits and key attributes. It helps in leaving a strong and quick impression on the reader’s mind.
Finally, add a strong and clear Call to Action that aligns with your ad copywriting strategy’s goals. Avoid writing cliche CTAs and get creative here!
Proofread, Edit and Go Testing!
Social media advertisement is a continuously improving process. Editing and proofreading is a part of perfecting your social media ads.
Whereas A/B ad testing will let you see which types of social media ads are working the best for your audience.
You can not only test our different visuals with different copies but also test the same ads with different but alike audience clusters. The testing will help you find the sweet spot among your audience and get you maximum conversions.
Frequently Asked Questions
What is a Facebook ad copy?
A Facebook ad copy is like any other social media ad copy written with a purpose of articulating the hook for the audience. It offers the potential audience a reason to take a desired action and convert into a potential lead or a customer. Additionally, the goal of conversion could be anything ranging from getting video views or selling an offer.
How do I write a Facebook ad copy?
Facebook ad copywriting in any format is fairly simple, if you can follow the basic guidelines:
- Keep your audience in mind and address audience personas
- Write succinct, to-the-point and engaging content
- Introduce solutions to problems or target audience’s aspirations
- Include a Call to Action that matches your ad strategy
- Add visuals that complement the copy and compel readers to take action
How do you write a good copy on Instagram?
Writing a good copy for instagram ads or captions is easy. Here is all you need to do:
- Maintain a natural flow – Use inspiring visuals and complement the visuals with an informational copy
- Keep the copy simple and easy to read
- Engage your audience using stories or useful facts
- Include a Call to Action that aligns with your goals
- Limit hashtag use to specific hashtags only
Social media captions writing is not entirely copywriting, though the former is quite similar to the latter. A really good social media caption is primarily informational in nature. However, copywriting’s primary purpose is to either build audience’s interest or to compel them to take a desired action.
What is the Difference Between Copies and Content?
Acclaimed authors describe copy as anything written with a specific goal in mind. It can be anything ranging from sales funnel copies, social media updates, blog posts, and email newsletters. On the other hand, content is anything that describes something or fulfills a goal for the organization. Therefore, content can be for anything such as press releases, news, video transcripts, or product descriptions.
Now that you know how to write an effective and engaging social media ad copy, we hope that you can get the best results.
Share some of your useful ad copywriting tips with us in comments!
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