Content Writing How to Get a Customer Testimonial for an eCommerce Website?

When it comes to building trust and credibility with potential customers, there’s nothing quite as effective as customer testimonials. These testimonials offer social proof and show that your product or service has been successful for other customers. In this article, we’ll discuss the importance of customer testimonials, share some customer testimonial examples, and provide a customer testimonial template that you can use to collect your own testimonials.

What is a Customer Testimonial?

A customer testimonial is a statement or endorsement from a customer that describes their experience with a product or service. It is a form of social proof that businesses use to demonstrate the value and benefits of their products or services to potential customers. Customer testimonials typically include the customer’s name, photo, and a brief description of their experience with the product or service. They can be used in various forms of marketing, such as on websites, in advertisements, or in sales materials, to help build trust and credibility with potential customers.

What is the Importance of a Legit Customer Testimonial for an eCommerce Store?

A legit customer testimonial can be incredibly important for an eCommerce store for several reasons:

Builds trust: 

Customer testimonials are a form of social proof that can help build trust with potential customers. When people see that others have had a positive experience with a product or service, they are more likely to trust the business and make a purchase.

Increases credibility: 

A legitimate customer testimonial adds credibility to a business. It shows that real people have used the product or service and found it to be beneficial.

Provides insight: 

Customer testimonials can provide insight into how a product or service works, how it can be used, and what benefits it provides. This can help potential customers make informed decisions about whether or not to purchase the product or service.

Boosts sales: 

A legitimate customer testimonial can be a powerful marketing tool that can help boost sales. By showcasing positive experiences from real customers, businesses can persuade potential customers to make a purchase.

Improves SEO: 

Customer testimonials can also help improve search engine optimization (SEO) for an eCommerce store. Reviews and testimonials containing relevant keywords can help the store rank higher in search engine results, making it easier for potential customers to find the store and its products.

How to Get Customer Testimonials on Your Website?

Getting customer testimonials on your website can be a valuable way to showcase social proof and build credibility with potential customers. Here are some tips on how to get customer testimonials on your website:

Ask for feedback: 

Reach out to your customers and ask them for feedback on their experience with your product or service. Let them know that you would love to feature their comments on your website as a testimonial.

Make it easy: 

Provide a simple and easy-to-use feedback form on your website or in an email. The easier it is for customers to provide feedback, the more likely they are to do so.

Incentivize: 

Offer incentives such as discounts, freebies, or exclusive access to new products or services in exchange for a customer testimonial. This can motivate customers to take the time to provide feedback.

Follow up: 

If a customer provides feedback, follow up with them and ask if they would be willing to have their comments featured on your website as a testimonial.

Use social media:

Monitor social media for positive comments and feedback from customers, and ask if you can feature their comments as a testimonial on your website.

Showcase reviews: 

Feature reviews from other websites such as Google, Yelp, or Trustpilot on your website. This can help build credibility and trust with potential customers.

How to Write a Customer Testimonial?

Here are some customer testimonials writing tips you can share with your customers if they have had a positive experience with your offering. Writing a customer testimonial can help others make informed decisions and also show appreciation to the company. 

Be specific and concise:

Provide specific details about your experience with the product or service. Explain what you liked about it and how it helped you. Keep your testimonial concise and to the point. Try to limit it to a few sentences or a short paragraph.

Focus on the benefits: 

Highlight the benefits that you received from using the product or service. Explain how it solved a problem or fulfilled a need. Think about who will be reading your testimonial and tailor your language and tone accordingly.

Be Honest and Friendly: 

Write in a friendly and conversational tone. Use language that is easy to understand and relatable. Write an honest testimonial, even if it includes some constructive criticism. If there were any issues or challenges, explain how they were resolved.

Include your name and photo: 

Including your name and photo can add credibility to your testimonial and help others connect with your experience.

Tip for eCommerce Store Owners:

Remember to always ask for permission before submitting your testimonial to a company, and ensure that you have the necessary consent and rights to use your name and photo. By writing a thoughtful and honest customer testimonial, you can help others make informed decisions and show appreciation to the company for a positive experience.

Customer Testimonial Examples:

Good testimonials are specific, detailed, and authentic. They highlight the benefits that the customer received from your product or service, and include the customer’s name and photo to add credibility. Here are some customer testimonial examples that demonstrate how effective testimonials can be:

“I was hesitant to try this product at first, but after using it for a few weeks, I’m amazed at the results. I’ve seen a significant improvement in my skin’s texture and tone, and I couldn’t be happier.” – Sarah, 32

“This service has completely transformed my business. The team is knowledgeable, responsive, and always goes above and beyond to help me achieve my goals. I highly recommend them.” – Tom, 42

To collect your own customer testimonials, use this customer testimonial template:

• Ask open-ended questions: Instead of asking yes or no questions, ask open-ended questions that encourage customers to share their experiences and opinions.
• Highlight the benefits: Ask customers to describe the specific benefits they received from your product or service.
• Ask for permission: Always ask customers for permission to use their testimonial on your website or marketing materials.
• Include a photo: Ask customers to provide a photo to add credibility to their testimonial.

How to Use a Customer Testimonial for Better Conversions?

Customer testimonials can be a powerful tool for improving conversions on your website. Here are some tips on how to use customer testimonials for better conversions:

Use high-quality testimonials: 

Use testimonials that are detailed, specific, and authentic. Highlight the benefits that the customer received from your product or service, and include their name and photo to add credibility.

Place testimonials strategically: 

Place testimonials strategically on your website, such as on your homepage, product pages, or checkout page. This can help potential customers see the benefits of your product or service at key points in the buying process.

Use Video Testimonials: 

Video testimonials can be particularly effective, as they add a personal touch and can be more engaging than written testimonials. Consider creating a video testimonial campaign to showcase the experiences of your satisfied customers.

Feature testimonials prominently: 

Make sure that your customer testimonials are prominent and easy to find on your website. Incorporate design elements such as large fonts, bold text, or graphics to draw attention to them.

Use Customer Testimonials in advertising: 

Use customer testimonials in your advertising campaigns, such as in social media ads or display ads. This can help build trust and credibility with potential customers who may be unfamiliar with your brand.

Test and optimize: 

Continuously test and optimize your use of customer testimonials to improve conversions. Experiment with different types of testimonials, placement, and design to find what works best for your audience.

By using customer testimonials strategically, businesses can increase trust, build credibility, and improve conversions on their website.

Conclusion

Customer testimonials are a powerful tool for increasing conversions on your website. By incorporating social proof and showcasing the success stories of your existing customers, you can build trust and credibility with potential customers and encourage them to take action. Use these customer testimonial examples and customer testimonial template to collect your own testimonials and create a customer testimonial page that highlights the positive experiences of your customers.