Content Marketing 11+ Content Marketing Tools You Need For Better Growth and Engagement in 2022

Are you looking for the best content marketing tools to update your content tech stack? How about leveraging the power of technology enabled content strategy tools to save time and money? Being a content marketing expert comes with its own set of challenges. Don’t worry! We understand your trouble. We have compiled a list of popular content marketing tools that you can use to get better results. 

10 Must-Have Categories of Content Marketing Tools For Your Tech Stack

Before you begin to select tools for your content marketing business, it is important to understand their main categories. Here is a breakdown of 8 main content marketing management tools categories to help you understand your requirements better:

Content Research Tools

Content search tools help you during the content ideation process. These tools help you identify the trending topics. Moreover, they help you during niche selection so you can write in the right direction.

Content Strategy Tools

Content strategy tools help you develop, test and implement your content marketing strategies. Such tools help you conduct surveys, organize your data and streamline decision making for strategic planning.

Content Sourcing Tools

Content sourcing tools serve a connection between writers and industry experts. These tools help in adding an authoritative element to every content you develop.

Content Automation Tools

AI powered content automation tools are among the most popular and widely used tools in 2022. These tools speed up the content ideation process. Moreover, content automation tools serve as your writing assistant. Thus, you can easily scale your content creation process.

Content Optimization Tools

Content optimization refers to the process of implementing SEO strategies to align content with search engine algorithms. These optimization tools help you identify optimization gaps in content. Moreover, these tools offer you suggestions on how to improve your content optimization.

Project Management Tools

Since content writing is a process that helps you meet different project requirements, you also need project management tools. For every content writing project, you can use project management to better organize your content marketing workflow.

Content Distribution Tools

Content distribution tools help you share and distribute content faster across various content marketing fronts. These tools are highly effective in supplementing your content repurposing practices.

Read More: What Is Content Distribution In Digital Marketing & How Can AI Help With It?

Content Marketing System and Management Tools

Content marketing system (CMS) and content management tools help writers publish their content easily. They eliminate the need for hiring a web developer for content publishing.  

Content Measurement and Analytics tools

An integral part of your content marketing strategy is to measure and analyze your content’s performance. Content measurement and analytics tools are either externally sourced or available as wordpress plugins. These tools help you track and evaluate your KPIs for continuous improvement.

Content design and visualization Tools

Transforming your textual content and ideas into visuals is much simpler with the help of content design tools. These tools help you add an element of visual appeal to your content.

List of Best Content Marketing Tools You Need to Excel in 2022

Wondering which type of content marketing apps and tools you need? Here is a list of best content marketing resources for you:

1. WriteMe to Generate Unique Content 20X Faster using AI

Content writing is a process that requires a lot of insight for value addition. However, most of our writing redundancy leads to lesser value addition. To solve this problem, WriteMe AI Writing Tool is your best content writing automation tool. From helping you create better content faster to enabling better content ideation process, WriteMe is going to be your top addition. You can use WriteMe to create content for blogs, social media, emails, and more.

2. Google Docs to Write and Collaborate In Real Time

Google Docs is probably one of the most popular free content marketing tools among content writers and managers. This tool helps you write content online and collaborate with your team members in real time. Moreover, Google Docs fonts and formatting options are widely supported by a number of content publishing editors, such as WordPress. Thus, Google Docs can help you save time on formatting and collaboration.

3. Google Drive to Keep a Record of Your Content Portfolio

Being a content writer, you need to maintain a record of your content writing samples. Google Drive helps you create folders and organize your content based on popular keywords, categories, types and any other category. Moreover, you can effortlessly control who views your content writing portfolio and manage access.

Recommended Read: How to Organize Your Content Creation Using Keywords

4. Google Analytics and Google Keyword Planner for SEO

Keyword research, SEO planning and analytics are integral parts of any content marketing strategy. Thus, you need a solid keyword research tool and analytics tracker in your content marketing technology stack. Google Keyword Planner is by far one of the best keywords research tools for any category and any type of SEO. Moreover, Keyword Planner offers you useful keyword suggestions. Similarly, Google Analytics helps you track the performance of your selected keywords.

Suggested Read: How to Use Keywords in Content

5. Title Generators to Create Unique Titles for Your Content

As a content writer, it is a common thing to come across writer’s block when deciding the correct title for your content. Using a title generator can save you the extra time and effort while creating a unique content title. Title generators help you pick a suitable title which aligns with SEO and content theme.

6. WordPress to Publish and Share Content Online

One of the most important steps of content marketing is content publishing. WordPress is by far the most popularly used content publishing platforms among content marketers. From a variety of supported WordPress plugins to a very-easy-to-use editor, WordPress can offer you multiple points of value addition for your content publishing needs.

7. YOAST to Meet On-Page SEO and Readability Score

YOAST is among the most commonly used and best-performing SEO plugins for WordPress and other publishing platforms. This tool helps you see gaps in the content optimization. Moreover, it highlights the points of improvement. Thus, you can ensure top optimization for your content before publishing.

8. Canva To Design Visuals for Your Content 

Your content marketing strategy is incomplete without visuals. Canva helps you create featured images, blog images, infographics, social media posts, animations, videos, brochures and much more in a jiffy. The drag and drop editors lets you create any design in seconds. Moreover, you can also edit the pre-saved templates.

9. ProWriting Aid to Correct Grammar Errors and Content Flow

It is possible that the first draft of your content will have some grammar errors or sentence issues. To curb this issue, you can supplement your native grammar checker with professional proofreading tool like ProWriting Aid. This tool helps you see and correct common grammar mistakes. Moreover it offers suggestions on how to improve sentence structure.

10. Trello to Organize Your Workflow and Deliverables

Trello is one of the most popular free content project management tools. You can create team boards or project boards. Add projects to your boards and invite team members to join the board. You can add tasks and sort your tasks into different categories depending upon progress, priority or any other parameter. Moreover, you can chat with team members, leave comments, share files, react to information and do more. It is completely editing-friendly and offers you lots of room to streamline workflow.

11. Loom to Record and Share Real-time Tutorials

Often, you will have to train your content writers, editors or publishers about different aspects of content marketing. You may also need to record yourself or your screen during the process. LOOM helps you record your screen and voice at the same time. Moreover, you can easily share the recorded files with anyone and they can view it online without downloading.

12. Social Media Share Tools for Social Reach and Shares

Social Media Sharing tools help you automate social sharing and social media activities across various social media platforms. Thus, it means that these tools help you create a uniform social media post which you can share across all social media channels with just one click. Moreover, such types of content marketing tools can help you save massive amounts of extra work.

Suggested Read: Popular Types of Social Media Content To Revamp Your Social Presence

13. Statista to Back Your Content with Factual Insights

Statistics and factual insights can back your claims and improve the authoritative ranking of your content. Statista is a popular platform to fetch and re-share insights on a myriad of topics effortlessly. It is one of the most-trustworthy statistical facts platforms to enhance your content marketing efforts.

Content Marketing Tools – Frequently Asked Questions

Which tool is used for content ideas?

An AI supported content ideation tool is one of your best options to get 100s of different content ideas. Moreover, you can use AI to explore content ideas based on categories, themes and keywords.

How do I create a content plan?

• Establish your KPIs
• Set your Goals and objectives
• Choose your Target Audience
• Audit your existing content
• Identify suitable content marketing channels
• Choose your best content types
• Gather content marketing tools and resources
• Create a content publishing schedule
• Create, publish and share content

Wrapping it Up

Since content marketing revenue has reached nearly $66 Million in 2022, it is imperative to make the most of content marketing opportunities. Content marketing tools can help you leverage technology in your favor. Thus, content marketing tools help you boost your content marketing revenue. ^[1]

References:
[1] Content marketing Revenue – Statista