Content Marketing Tools

Table of Contents hide

1) 10 Must-Have Categories of Content Marketing Tools For Your Tech Stack
2) List of Best Content Marketing Tools You Need to Excel in 2023
3) Content Marketing Tools – Frequently Asked Questions
- 3.1) Which tool is used for content ideas?
- 3.2) How do I create a content plan?
4) Wrapping it Up

What are content tools? Are you looking for the best content marketing tools to update your content toolkit? Content marketing tools make managing content marketing easier and efficient. Being a content marketing expert comes with its own set of challenges. Don’t worry! We understand your trouble. We have compiled a list of popular content marketing tools that you can use to get better results.

10 Must-Have Categories of Content Marketing Tools For Your Tech Stack

What is good content marketing? Efficient, scalable and up-to-date content marketing shows the best results. To do that, you need to add good app and web content marketing tools in your tech stack. Successful companies that use content marketing tools save tons on marketing spend due to process optimization and quick updates. Before you begin to select tools for your content marketing business, it is important to understand their main categories. Here is a breakdown of main content marketing management tools categories to help you understand your requirements better:

Content Research Tools

Content search tools help you during the content ideation process. These tools help you identify the trending topics. Moreover, they help you during niche selection so you can write in the right direction.

Content Marketing Strategy Tools

Content strategy tools help you develop, test and implement your content marketing strategies. Such tools help you conduct surveys, organize your data and streamline decision making for strategic planning.

Content Sourcing Tools

Content sourcing tools serve a connection between writers and industry experts. These tools help in adding an authoritative element to every content you develop.

Content Automation Tools

AI powered content automation tools are among the most popular and widely used tools in 2023. These tools speed up the content ideation process. Moreover, content automation tools serve as your writing assistant. Thus, you can easily scale your content creation process.

Automate Your Content Creation and Scaling Using AI Automation Tool

Content Optimization Tools

Content optimization refers to the process of implementing SEO strategies to align content with search engine algorithms. These optimization tools help you identify optimization gaps in content. Moreover, these tools offer you suggestions on how to improve your content optimization.

Project Management Tools

Since content writing is a process that helps you meet different project requirements, you also need project management tools. For every content writing project, you can use project management to better organize your content marketing workflow.

Content Distribution Tools

Content distribution tools help you share and distribute content faster across various content marketing fronts. These tools are highly effective in supplementing your content repurposing practices.

Content Marketing System and Management Tools

Content marketing system (CMS) and content management tools help writers publish their content easily. They eliminate the need for hiring a web developer for content publishing.

Content Measurement and Analytics tools

An integral part of your content marketing strategy is to measure and analyze your content’s performance. Content measurement and analytics tools are either externally sourced or available as wordpress plugins. These tools help you track and evaluate your KPIs for continuous improvement.

Content design and visualization Tools

Transforming your textual content and ideas into visuals is much simpler with the help of content design tools. These tools help you add an element of visual appeal to your content.

List of Best Content Marketing Tools You Need to Excel in 2023

Wondering which type of content marketing apps and tools you need? Here is a list of best content marketing resources for you:

1. WriteMeAI to Generate Unique Content 20X Faster using AI

Content writing is a process that requires a lot of insight for value addition. However, most of our writing redundancy leads to lesser value addition. To solve this problem, WriteMeAI, an AI Writing generator is your best content writing automation tool. From helping you create better content faster to enabling better content ideation process, WriteMe is going to be your top addition. You can use WriteMe to create content for blogs, social media, emails, and more.

2. Google Docs to Write and Collaborate In Real Time

Google Docs is probably one of the most popular free content marketing tools among content writers and managers. This tool helps you write content online and collaborate with your team members in real time. Moreover, Google Docs fonts and formatting options are widely supported by a number of content publishing editors, such as WordPress. Thus, Google Docs can help you save time on formatting and collaboration.

3. Google Drive to Keep a Record of Your Content Portfolio

Being a content writer, you need to maintain a record of your content writing samples. Google Drive helps you create folders and organize your content based on popular keywords, categories, types and any other category. Moreover, you can effortlessly control who views your content writing portfolio and manage access.

4. Google Analytics and Google Keyword Planner for SEO

Keyword research, SEO planning and analytics are integral parts of any content marketing strategy. Thus, you need a solid keyword research tool and analytics tracker in your content marketing technology stack. Google Keyword Planner is by far one of the best keywords research tools for any category and any type of SEO. Moreover, Keyword Planner offers you useful keyword suggestions. Similarly, Google Analytics helps you track the performance of your selected keywords.

Suggested Read: How to Use Keywords in Content

5. Title Generators to Create Unique Titles for Your Content

As a content writer, it is a common thing to come across writer’s block when deciding the correct title for your content. Using an SEO title generator can save you the extra time and effort while creating a unique content title. Title generators help you pick a suitable title which aligns with SEO and content theme.

6. HubSpot:

HubSpot is a comprehensive marketing, sales, and customer relationship management (CRM) suite that equips you with a wide array of tools to create compelling content, optimize it for maximum impact, and effectively reach your target audience. Regarded as one of the most robust marketing automation platforms available, HubSpot offers many features, many of which are available for free trial. These include a powerful form builder, live chat and chatbots for enhanced customer interaction, popup tools for lead generation, and a versatile all-in-one WordPress plugin for seamless marketing integration. Moreover, HubSpot offers a top-notch content management system (CMS) that lets you centralize your marketing efforts within a free CRM, streamlining your processes for optimal efficiency.

Best used for: Streamlining and unifying various content marketing tools in one centralized hub.

Plan	Price per Month (Billed Annually)
Starter Plan	$45
Professional Plan	$800
Enterprise Plan	$3,200

7. Airtable:

Airtable is a versatile tool ideal for centralizing and organizing vast amounts of data, offering customized filters for efficient sorting. While commonly used as a project management solution, it also serves various content marketing needs such as managing editorial calendars, tracking marketing campaigns, and handling influencer management.

Best used for: Managing tasks and databases.

Pricing:

Plan	Pricing
Free	$0
Plus	$10/month billed annually
Pro	$20/month billed annually

8. Buzzsumo:

Buzzsumo is a versatile content marketing and research tool that offers valuable insights into content performance and helps you identify trending topics and influential figures in your industry. With Buzzsumo, you can analyze what type of content resonates best with your audience and discover the most engaging headlines. Additionally, it enables you to connect with key influencers and leverage their networks to grow your business.

Best used for: Tracking performance metrics and carrying out content research.

Pricing:

Plan	Pricing
Free	$0
Pro	$99/month billed annually
Plus	$179/month billed annually
Large	$299/month billed annually

9. Ahrefs:

Ahrefs is a robust SEO tool that offers comprehensive performance reports and a wide range of features. It enables you to track keyword rankings, analyze competitors’ keywords and traffic, and gain valuable insights for optimizing your website. Ahrefs provides powerful reports like “top pages,” which helps you identify the most valuable pages on a website, and “content gaps,” which allows you to uncover the keywords your competitors are ranking for that you may be missing out on.

Best used for: Keyword research.

Pricing:

Plan	Pricing
Lite	$99/month
Standard	$179/month
Advanced	$399/month
Agency	$999/month

10. WordPress to Publish and Share Content Online

One of the most important steps of content marketing is content publishing. WordPress is by far the most popularly used content publishing platforms among content marketers. From a variety of supported WordPress plugins to a very-easy-to-use editor, WordPress can offer you multiple points of value addition for your content publishing needs. It provides a user-friendly platform for creating blogs, websites, and publishing content with ease. With visitor tracking capabilities and a variety of plugins, WordPress enables marketers to optimize their content marketing process effectively. Whether you’re a blogger or running a business website, WordPress offers versatile tools to meet your content marketing needs.

Plan	Price per Month (Billed Annually)
Personal	$4
Premium	$8
Business	$25
eCommerce	$45

11. YOAST to Meet On-Page SEO and Readability Score

YOAST is among the most commonly used and best-performing SEO plugins for WordPress and other publishing platforms. This tool helps you see gaps in the content optimization. Moreover, it highlights the points of improvement. Thus, you can ensure top optimization for your content before publishing.

Starting price: $189/year

12. Canva To Design Visuals for Your Content

Your content marketing strategy is incomplete without visuals. Canva helps you create featured images, blog images, infographics, social media posts, animations, videos, brochures and much more in a jiffy. The drag and drop editors lets you create any design in seconds. Moreover, you can also edit the pre-saved templates.

Canva is a user-friendly design tool that empowers content marketers, regardless of their design experience, to create visually appealing content such as infographics, social media posts, blog cover photos, and more. With Canva, you can easily start with pre-designed templates or unleash your creativity and design from scratch.

Best used for: Designing your own content marketing materials.

Pricing:

Plan	Pricing
Free	$0
Pro	$119/year

13. ProWritingAid to Correct Grammar Errors and Content Flow

It is possible that the first draft of your content will have some grammar errors or sentence issues. To curb this issue, you can supplement your native grammar checker with a professional proofreading tool like ProWritingAid. This tool helps you see and correct common grammar mistakes. Moreover it offers suggestions on how to improve sentence structure.

14. Trello to Organize Your Workflow and Deliverables

Trello is one of the most popular free content project management tools. You can create team boards or project boards. Add projects to your boards and invite team members to join the board. You can add tasks and sort your tasks into different categories depending upon progress, priority or any other parameter. Moreover, you can chat with team members, leave comments, share files, react to information and do more. It is completely editing-friendly and offers you lots of room to streamline workflow.

Trello is the go-to tool if you want to infuse planning and collaboration with a touch of fun. With its intuitive interface, Trello uses boards to represent projects and cards to represent individual tasks. This visual system allows you to organize and keep track of all your tasks and projects in one place. Additionally, Trello offers seamless integration with various other applications commonly used in content marketing, enhancing its versatility and usefulness.

Best used for: Keeping track of tasks and project management.

plan	Pricing
Free	$0
Standard	$5/month billed annually
Premium	$10/month billed annually
Enterprise	$17.50/month billed annually

15. Loom to Record and Share Real-time Tutorials

Often, you will have to train your content writers, editors or publishers about different aspects of content marketing. You may also need to record yourself or your screen during the process. LOOM helps you record your screen and voice at the same time. You can easily share the recorded files with anyone and they can view it online without downloading.

16. Social Media Sharing Tools for Social Reach and Shares

Social Media Sharing tools help you automate social sharing and social media activities across various social media platforms. It means that these tools help you create a uniform social media post which you can share across all social media channels with just one click. Such types of content marketing tools can help you save massive amounts of extra work.

17. Statista to Back Your Content with Factual Insights

Statistics and factual insights can back your claims and improve the authoritative ranking of your content. Statista is a popular platform to fetch and re-share insights on a myriad of topics effortlessly. It is one of the most-trustworthy statistical facts platforms to enhance your content marketing efforts.