Are you struggling to grow your social media presence? Will you like to reach more customers by choosing the right types of social media content for your business needs? If that is the case, you need to break down your content strategy based on the types of social media content that you can post. Content ideation and content organization can help you reconsider and reframe your social media content strategy. In this blog post, we will discuss what types of social media content should businesses create and how to do social media marketing using that content.
Before we jump into the best types of content for social media, let’s discuss what makes good social media content? Essentially, social media content for business shall engage new viewers and expand the businesses’ digital presence. Here are some of the top benefits of posting excellent content on your social media communities:
Helps in Content Cross-Posting
Content cross-posting is a sub-branch of content repurposing. In this method, you can post content from other business platforms to your social media and vice versa. Cross-posting enables businesses to keep your social media accounts active and healthy. Thus, cross-posting your blogs, videos, visual content or product links on social media can help you grow your audience and expand your reach for better engagement.
Builds Customer Loyalty
Social media content also helps you to attract more customers and gather more feedback so you can build your brand authority. Moreover, consistent social media content posting allows you to boost your market research efforts. Thus, you can target the right type of audience at the right time to reduce your market efforts. Moreover, it helps in improving your revenue so you can reach new avenues of business success.
If are looking for social media content ideas for your content marketing, we have got a list of common social media content types for you:
Video Content and Animations
Live Videos, explainer videos, short promotional videos and animations are a great way to interact with your audience. Animations come in different formats, including the popular short GIFs. Moreover, you can post small motion clips, interactive short animations and informational animations to better engage your audience.
Video content is a much better way to make long textual information into short, digestible videos for your viewers. According to a survey, 80% of social media users like to view live videos from the business representatives to actually see the offering and business culture. [1]
Posting videos on social media is achieved in following ways:
- Reels for Instagram
- Social media feed Videos
- SnapChat videos
- Social media Stories
- YouTube videos and Shorts
- TikTok Short Videos
Since you can use most of these social media platforms to share links under videos, you can cross-post your offerings, blogs and other content in captions. Similarly, live videos help you interact with viewers and build trust in real time.
Articles, Blog Posts and eBooks
Share your knowledge base with your social media followers in the form of articles, blog posts and evergreen content. You can share links to articles and blogs from your primary website on social media to reach more readers. If you have been selected by a magazine or a newspaper for publishing, you can share the article or the news with your followers on Facebook, LinkedIn, Instagram and Twitter. Similarly, evergreen content posting also helps you to connect with your social media audience on a more personal level. You can share product guides, user manuals, tips and tricks with your followers for awareness and educational purposes. Moreover, you can write and promote ebooks on social media.
Recommended Read: How to Write an eBook for Fun and Profit?
Behind-The-Scenes News
Sharing some behind-the-news content with your followers is a great way to offer a sneak-peek to your followers inside your business. Audience loves to see content that shows the quirks of your team or your business to them. Thus, sharing some images, videos, infographics from behind the scenes is a great way to create hype for your business, new announcements and product launches.
Client Reviews, Testimonials and Feedback
Social media followers, and potential customers love to see positive customer feedback and nice words from people about the business they follow. Thus, you can share client reviews and feedback from your previous clients on your social media business pages to build more brand authority. Client reviews work even better if you share product photos, videos or review quotes after the product is delivered or service is availed by the customer. Reports suggest that 90% of social media potential customers are more likely to choose a brand with positive brand reviews over other brands. [2]
Frequently Asked Questions (FAQs)
Your social media followers will eventually develop interest in your business. Consequently, they will also raise questions about your business and offering. If you frequently receive questions about your business’s certain aspects in your inbox, compile a list of FAQs and share them with your other followers on your feed. FAQs are a great type of social media content as they:
- Offer digestible answers to complex user questions on social media
- Serve as a static customer service tool to interact with your your audience
Influencer and Guest Takeovers
Invite influencers and guests to take over your social media pages. You can also launch giveaways and contests under their presence. Curate content for your profile and connect with like-minded people who align with your business goals and theme. However, to make things more interesting, organize an event or a product launch. Do it in conjunction with your influencer or guest takeover sessions.
Memes
Text-based and visual-based memes can boost your business’s popularity by manifold. Share memes on current events in context with your business. However, be careful about the audience sentiments and post memes responsibly. You can create fresh memes for your business or repost popular memes by making it contextual with your business offering.
Polls, Surveys and User-Generated Content
Dynamic social media story features allow you to create polls and surveys on your social media stories. You can create simple and easy-to-answer polls and surveys online to understand the expectations, desires and needs of your customers. You can use Instagram’s story questions, polls and reactions to understand your audience’s interests.
Similarly, user-generated content is a great way to build social media communities. Once you create sufficient interest in your social media pages from your audience, you can engage them into different discussions. User generated content helps build business authority and also assists in research for strategic planning.
AI helps you craft context rich content and ads for your social media audience. If you want to boost your audience engagement, get more views and raise more awareness for your offerings, using social media content is the way forward. Use our AI powered social media content creator to craft unique pieces of content for your social media needs. AI content ideas generator will also help you find interesting post captions and more.
Final Word
Different types of social media content can help you achieve different goals of your content marketing strategy. Moreover, you can share short form social media content or links to long form content on your social media platforms. To pace things up, using AI social media content generators is the way to speed up your social media content creation and beat your competitors.
What are content categories?
There are three main types of content categories for social media:
- Link Attraction Content: This type of content is designed to stir curiosity and interest from viewers in redirect links to blogs, guides, videos and other short form content from businesses’ other platforms.
- Product/Service Information: This type of content is mainly about product/service announcements. Or you can stir excitement for a new offer among your audience using product/service information campaigns.
- Target Market Content: This type of content may not be entirely about your product or service. Rather it is about your target market, their desires, interests and needs.
What type of content is most popular?
Video content, eBooks and blogs are among the most popular content types for most businesses. Out of these content types, video content is the most popular type of content for social media. Memes are also gaining a lot of popularity for business based content marketing.
Every business has different social media content needs. The social media content format which is most popular for modern businesses includes:
- Images
- Video Content
- Infographics
- GIFs
- Memes
References:
[1] Live Video Stats – LiveStream
[2] Word of Mouth Marketing – SemRush
