Content Marketing How To Generate Content Ideas to Write A Blog Ethically

Are you a content creator struggling to generate content ideas? Creative block is nothing new to content creators. Sometimes, even the most brilliant minds need some help to create something wonderful.

A recent survey has shown that more than 30% of creative professionals face creative blocks. The main culprit is limited time available for creative thinking. ^[1]

However, a few remedies can help creative professionals overcome the creative block and continue their efforts.

In this blog post, we discuss some efficient ways to generate content ideas and how to write new content ethically.

So, let’s dig in!

How to Get the Best Blog Post Ideas for Beginners?

Tap into Your Passions and Interests

Are you a beginner blogger searching for blog post ideas? Look no further than your own passions and interests. Start by brainstorming topics that genuinely excite you. Whether it’s your favorite hobbies, industry trends, or personal experiences, exploring subjects you’re passionate about will fuel your creativity and make writing enjoyable. Remember, your enthusiasm will shine through in your writing and captivate your readers.

Address Beginner Questions and Challenges

As a beginner blogger, you have a unique perspective that can resonate with fellow beginners. Think about the questions you had when you started your journey or the challenges you faced along the way. Use your blog posts as a platform to provide valuable answers, tips, and solutions to these common pain points. By offering helpful guidance, you’ll establish yourself as a go-to resource for fellow beginners.

Leverage Current Trends and News

Stay on top of the latest trends and industry news to find inspiration for your blog content. Monitor relevant hashtags on social media platforms, follow industry influencers, and subscribe to industry newsletters or blogs. By incorporating trending topics into your blog posts, you’ll demonstrate your industry expertise and provide valuable insights to your readers.

Repurpose and Refresh Existing Content

Don’t overlook the potential of your existing content. Look back at your previous blog posts or articles and identify opportunities for repurposing and refreshing. Update outdated information, add new perspectives, or transform a written piece into a visual infographic or video. This allows you to breathe new life into your content, reach new audiences, and generate fresh blog post ideas.

Engage with Your Audience

Your audience is a valuable source of inspiration. Encourage them to provide feedback, ask questions, or suggest topics they would like to read about. Engage in conversations through blog comments, social media, or email. By actively listening to your audience’s needs, you can tailor your blog content to address their pain points and create content that truly resonates. Remember, as a beginner blogger, experimentation and consistent practice are key. Don’t be afraid to step outside your comfort zone and try new approaches. With time, you’ll develop a repertoire of engaging blog post ideas that will keep your readers coming back for more. Happy blogging!

Tips to Follow While Generating Blog Topic Ideas

Here are some actionable tips to help you generate an abundance of creative and engaging blog topic ideas:

Conduct Blogging Keywords Research: 

Utilize keyword research tools like Google Keyword Planner, Ubersuggest, or SEMrush to identify popular blogging keywords within your niche. These keywords can serve as a springboard for brainstorming relevant and in-demand blog topics.

Ask Your Audience

Identify your audience. What are they looking for? What kind of information do they need? Who do they know and trust?

Write everything you can think of about them. This includes their interests and hobbies. You’ll be able to use this data to build up a list of topics you could write about.

Follow Google Search Suggestions

Before writing about a content idea, type it in the search engine bar. The search engine suggestions can give you very specific content ideas based on user search intent. Use Google Analytics to see which keywords are being used in search results. If you’ve got an idea or two, it might not be too hard to find some examples of these phrases.

Discover New Trends

Look at the trends. What has been trending lately? What have people searched for recently? How long have those searches been going on? Is there anything new happening? Follow existing trends with a twist of your personal interpretation and view point. You can also introduce new trends or oppose existing trends with a better trend.

Suggested Read: Top 2022 Content Marketing Trends That Should be on Your To-Do List

Revisit Old Posts

Content ideation, creation and improvement is a continuous process. It means that revisiting your old posts will always give you new insights for content ideas that you can write on. 

You can not only rewrite and share an old post with a new angle but also introduce new updates to your existing posts. Revisiting old posts helps you find a pattern in content ideation, which helps you build niche authority eventually.

Surf For Content Ideas

YouTube videos, podcasts, competitor blogs, user comments, social media discussion forums and online surveys offer great insights. 

Explore online ecommerce stores, business platforms, popular business presentations, blogs and social discussion hubs to unearth the latest trends for your desired type of content creation.

Some useful platforms to survey for content ideas include:

• Amazon book and Product Listings
• iTunes Podcasts
• YouTube Videos 
• Slideshare Presentations
• Quora Discussions
• Reddit Communities

Track Recent Events and New Launches

Just like online search forums, recent events and new product announcement platforms are a great source of new content ideas. 

With the rapid development of new products and revolutionary events, there are plenty of content ideas for content creators from around the world.

Organize Your Thoughts

Take notes. Don’t just keep the lists, take notes on each topic.

Once you’ve written all the things you can think of, try to come up with a title and description for each post. Try to avoid titles that sound like “I’m creating content” or “I’m trying to publish something.” Instead, try to come up with something that makes sense to your readers.

Analyze Competitor Blogs: 

Take a peek at your competitors’ writing. Identify the topics that receive high engagement and resonate with their audience. However, ensure you bring your unique perspective and provide more comprehensive or valuable content to stand out from the competition.

Brainstorm Evergreen Content Ideas: 

Evergreen content remains relevant and valuable over an extended period. Consider creating blog posts that provide timeless tips, guides, or resources within your niche. Examples include “10 Essential Tips for Beginners,” “The Ultimate Guide to [Blogging Topic],” or “Top Tools for [Specific Task].”

Address FAQs and Beginner Mistakes: 

Consider common questions or challenges beginners face in your niche. Craft blog posts that address these FAQs or share solutions to common mistakes. This approach establishes you as a helpful resource and attracts readers who are seeking guidance.

Create Listicles and “How-To” Guides: 

Listicles and “how-to” guides are popular formats that provide practical value to readers. Compile lists of useful resources, tools, or tips within your niche. Craft step-by-step guides that walk readers through a process or teach them a specific skill.

Conduct Interviews or Feature Guest Posts: 

Collaborate with industry experts, influencers, or fellow bloggers by conducting interviews or featuring guest posts on your blog. This not only provides fresh perspectives but also exposes your audience to new voices and ideas.

Remember, the key to generating blog topic ideas is understanding your audience, providing valuable content, and offering unique perspectives. Experiment with different approaches, keep track of what resonates with your readers, and refine your content strategy over time. Happy blogging!

Suggested Read: How Can AI Help With Content Marketing?

Save Time on Content Research and Use AI: Generate Ideas and Get Topic Suggestions

Content research is a tedious process but you can save time and work smartly. Use AI content research and ideation tools to generate fresh business blog post ideas for any niche. Here is a sample prompt you can use to get new blog topic ideas:

Reusable AI Prompt for Generating blog Topic ideas

“Generate a list of [number] [specific keyword or topic] blog post ideas for [niche/industry]. Each blog post idea should provide valuable insights, practical tips, or actionable advice to [target audience].”

Example Prompt:

“Generate a list of 10 social media marketing blog post ideas for small businesses. Each blog post idea should provide valuable insights, practical tips, or actionable advice to help small business owners leverage social media platforms to boost their online presence, engage with their target audience, and drive conversions.”

Use AI to generate content ideas and organize them into different clusters based on user search intent or context.

See How AI Can Generate Content Ideas For You

How to Start Writing Once You Generate Content Ideas?

When you’re ready, start writing. Start by writing a few sentences describing why you created the content. Then go back and add more details if needed.

Repeat until you have enough material to fill a couple pages. I don’t recommend going through every single thing you wrote because it will quickly become overwhelming. But when you’re done, check off any relevant links you found.

After you’ve finished writing, look at the stats. Did anyone click through to your site? Do you feel you were effective? Did you attract a lot of traffic?

Make adjustments based on the numbers. Maybe you didn’t hit the right keyword or link? Or maybe you posted too soon after someone else did.

Check off anything that needs attention. For example, if you made a mistake with your headline, change it. If you forgot to include a photo, rewrite it.

How to Generate Content Ideas Ethically?

It is the responsibility of every content creator to generate content ideas ethically. The need to generate content ideas ethically is now more than ever, given the rise in content idea stealing activities. 

Top 10 Ethical Considerations for Content Creators

Here are some short but powerful ways to ensure that your content ideation process is ethically sound:

1. Voice your opinion freely. You must protect your basic right of free speech in information, expression and publication of content ideas.
2. View everything from a critical point of view – even your own work. Critical review ensures that the right to freedom of expression is exercised correctly.
3. Use your power appropriately and essentially to protect the rights of others. Content creation is a powerful process, use it ethically to voice the concerns of those with limited power.
4. Share truth and only truth at all times. Use your power as a content creator to tell the truth, be it words, images or any similar content element.
5. Tell your version and your opinion only. Presenting your opinions and understanding of different situations is important but you must not impose your opinion on others.
6. Share your allegiances to ensure your independence. It means that any type of biased opinion you share must have a proper, valid link to a specific allegiance who is relevant to your topic.
7. Admit your mistakes and correct them in due time. Believe that you are a human being capable of making errors and allow others a chance to help you correct those errors.
8. Let your opponent share their opinion/views on the topics you talk about as well. It creates an atmosphere of just power distribution.
9. Reveal your sources if there is no problem in revealing them. Ensure transparency in every step of content ideation, creation and publication.
10. Give the devil its due credit. It means that no matter what type of information you discuss, always give due credit to concerned parties.

Wrapping it Up

Content idea generation is tedious, especially when there’s a limit to human creative capabilities. With the tips shared above, you can improve your content idea generation process and also use AI to help you with content ideation. Whichever method you choose, always make sure that everything is done ethically.

References:
[1] How to Overcome Creative Block – Simplified.co