Call to Action (CTA) What is CTA in Digital Marketing – Find Out its Role in Bringing Conversions

Have you ever wondered why your marketing strategy is giving you inconsistent results? One of the many reasons why your marketing efforts are not converting how you want is the absence of a CTA button. Getting familiar with some easy Call to Action basics can help you direct the conversions in the desired direction. In this blog post, we discuss what is CTA in digital marketing along with its role in bringing conversions. 

What Is a Call to Action (CTA) In Digital Marketing?

A call to action or a CTA is a button, text, a line or any short paragraph which directs your website visitors to take a desired action. You can either add a Signup Vs Learn More styled CTA button or choose a combination of best CTA buttons and text. A CTA can be anything from a link, an emotive phrase like “Don’t Miss” or something that triggers action, such as “Buy Now”. 

In any situation, the CTA effectiveness and importance is determined from the fact that it helps users make a decision (usually in your favor). The importance of having a clear call to action in your conversion process is something that every marketer must take into account. A CTA can either help marketers generate leads, make sales, boost conversions and enhance the overall marketing performance.

Common Examples of Digital Marketing Calls to Action Include:

1. Clickable Links
2. Fillable Surveys and Forms
3. Dynamic Graphics 
4. Banner Texts with Links
5. Redirect Links 
6. External Ads 
7. Social Media Posts

What are the Benefits of CTA in Digital Marketing?

CTA helps digital marketers to spur action from the target audience. While most business marketers think that a CTA should be as good as the clicks it brings, it is not entirely true. A CTAs benefits and importance extend beyond actions only. A great Call to Action:

CTA Encourages Engagement

In most cases, CTAs perform exceptionally well to increase audience engagement. Some common examples of engagement-rich CTA are the “Like”, “Share”, “Subscribe” and “Comment” button that you come across on blogs and social platforms. Such CTA buttons boost engagement, feed new leads in the sales funnel and ultimately help in getting more sales.

The Role of CTA in Digital Marketing Conversion Process

When you are planning your call to action strategy, the conversion process is an important thing to consider. A conversion process takes the complete visitor, lead or buyer journey into account. 

Three Main Steps of Conversion Process

If you struggle with how to make a call to action, keeping the three stages of conversion process in mind can help you alot:

Call to Action

A Call to Action is the first step of the conversion process. It entices prospects, customers, leads and visitors to take a desired action. A CTA takes the interested audience to a special landing page, which is the second step of the conversion process.

Landing Page 

An excellent landing page truly reflects the offer users will receive. It also explains how users will benefit from availing the offer. Landing page is the place where actual conversion takes place. You can either ask users to make a purchase, fill a form or simply sign up for an event.

Thank You Page

Once the conversion takes place successfully, the final step redirects the converted visitors on a Thank You Page. It is the last stage of the conversion process that shows gratification towards the user and may ask them to share their feedback.

Without a CTA, Your Prospects Will Not Move Down the Sales Funnel

The conversion process discussed above clearly indicates the importance of a CTA in digital marketing. Without CTA, conversions will not happen and the marketing efforts will not be as fruitful as expected.

Best Tips for Choosing An Excellent CTA in Digital Marketing

One of the most common struggles digital marketers go through is to find the best CTA according to their digital marketing strategy. Creative Block is a common problem content marketers and composers face while writing CTAs. Apart from writing the CTA, the other challenges including designing and implementing the Call to Action correctly.

However, the following tips can help you write the best CTA in digital marketing:

Test Your Heart Out

A/B testing or Split Testing is a solid method to determine which type of CTAs work the best for you and which CTAs are not good for your business. Create different versions of Call to Actions and include variations in text, design and implementation. Conduct as much testing as you can and track results using important result metrics such as CTR and Conversion Rate. 

A/B testing will help you eliminate the least suitable CTAs, leaving you with the best CTA options for your marketing strategy. In the next step, you can test it out with specific audience types and optimize the testing group which brings you most results.

Keep in mind that trends, preferences, needs and styles of viewers change all the time. Thus, you will need to constantly track your CTA performance and refresh it with the addition of fresh trends and preferences.

Consider The Stage of the Sales Cycle: 

If your lead is well-informed, influence their buying decision using promotional offers. If your leads are relatively new, place more emphasis on customer awareness.

Hyper-Target Audience Personas: 

Segment your target audience into different groups based on reader/consumer/lead preferences. Handle each persona with a different, personalized CTA according to their preferences. 

Tweak and Optimize Format: 

As discussed above, design and format play an important role in getting your CTA noticed. Make sure that your formatting is clean, concise and matching with your brand theme.

Ensure Relevance and Accuracy: 

The CTAs you choose should clearly reflect your landing page’s offering and your brand theme. Personalization is among the top 2022 content marketing trends, so make sure your CTAs are personalized.

Use Unconventional Yet Killer, Personalized CTAs:

Does CTA have to be a phone call or a text link? Not necessarily. Get innovative with your CTAs and use personalization.

Instead of Using Generic CTA	Use a Unique, Personalized CTA
Sign Up Now	A Better Life Starts From Today.
Explore Latest Deals	Lots of Cool Deals Are a Click Away!
Call Now	Last Chance to Get Expert Consultation!
Learn More	Find Top Tips for Better Productivity

Take Help from AI For Writing CTA in Digital Marketing

If you need help on how to write a call to action conclusion or a personalized call to action sentence, AI will help you alot. Since AI takes customer preferences and context into account, AI CTA Generator can create hyper-personalized, useful CTAs for almost any type of conversion.

An interesting finding shows that anchor Text CTAs can boost conversion rate by a whooping 121%. Similarly, another finding from Hubspot shows that personalized CTAs are 42% more effective in converting visitors into leads ^[1]

Thus, it indicates that prospective customers not only expect to see a CTA today, they also give it a lot of importance while making a buying decision.

Wrapping It Up 

A CTA is an essential part of any conversion process. Thus, marketing strategy shall actively include a CTA strategy. CTAs not only entice readers to take a specific action but also help in boosting brand engagement. 

CTA in Digital Marketing FAQs

What is a CTA example?

“Sign Up”, “Buy Now”, “Learn More”, “Don’t Miss Out! Exclusive Deals for You”; these emotive phrases and sentences are some of the most commonly used CTA examples. Instead of using generic CTA text, it is recommended to personalize CTA and connect it with your prospect’s needs to trigger the desired action.

What is CTA in website?

A call to action in a website is a specific section which encourages people to make a purchase or a decision. You can add a CTA in your website with specific functions. For example, you can include subtle CTAs like “Explore All Services” or a specific CTA like “Request an Estimate” on your website. Make sure to include actionable verbs, top benefits and clickable emotive phrases to increase the click rate.

How can I improve my CTA?

Personalizing your CTA with emotive phrases, urgency and actionable verbs will drastically enhance your CTA effectiveness. Make sure that your CTA is clear, directs to a specific, working link and clearly conveys the action that you want your visitors to take.

Reference:
[1] Personalized Calls to Action Perform 202% Better Than Basic CTAs – HubSpot