Every business owner who has ever had a blog has experienced the frustration of trying to draw in readers. Even though everyone would prefer it if readers just showed up on their own, the reality is that growing an audience takes some work. That’s why you need to learn How to Write High Traffic Blogs Like a Pro.
It’s easy to become frustrated and give up on blogging, but once you start reaping the benefits, you’ll realize how valuable it can be for your business in terms of growing website traffic, establishing a social media following, and making an impact on both potential buyers and clients.
Also Read: How to Convert Blog Traffic in 5 Easy Steps?
How to Increase Your Blog Traffic?
Profile your Audience
It’s critical to take the time to learn about your target audience and the material they are seeking before you begin writing for your blog.
The following questions can assist you in rapidly developing an audience framework:
- Who are you attempting to reach?
- What problems do they have that you could assist them with?
- What kind of material are they looking for?
- How would they like to explore solutions to their problems?
Responding to these questions can help you gain a better idea of your target audience. You may also go a step further by providing more specific questions like these:
- What is their chronological age?
- What are they doing for a living?
- How much formal education do they have?
- How knowledgeable are they on the subject of your blog?
These audience profiles are frequently referred to as “buyer personas” in the e-commerce industry.
Plan your Content Strategy
Both content writers and SEO specialists employ the approach of keyword research. It helps you understand the specific words and terms that people use while searching for information on Google and other search engines.
When creating stuff, beginners frequently employ just their best guesses. As you can anticipate, this strategy is hit or miss. If you use the “best-guess” strategy, there is a considerable chance that your material will not rank highly in search engines. That might be because no one is utilizing the keywords you used, or it could be because there is just too much competition.
When you undertake extensive keyword research, you gain the following benefits:
- Find out what people are looking for and look for creative content ideas for popular search terms.
- Investigate your competitors, then exceed them with stronger content.
- Create a series of pillar posts to keep a steady flow of visitors to your site.
The topic at hand right now is how to actually do keyword research. Fortunately, it is not as difficult as you would think.
Make an Editorial Calendar
After performing the keyword research, you’ll probably have a tonne of ideas for blog posts.
Long keyword lists are overwhelming for visitors.
To avoid this occurring to you, we recommend creating an editorial schedule (a game plan). Remember that no large blog was ever developed in a single day.
To build a successful blog, you must devote time and effort on a consistent basis. An editorial calendar might help you create and stick to a plan. The simplest way to meet these objectives is to organize and carefully review your approach with the gearing of getting more productive.
Here are some other pointers for effectively organizing your editorial workflow:
- Take it easy on yourself. Start with 2-3 articles writing per week and build your pace..
- Create and maintain a regular content posting schedule as best as possible. Keep updating new information on your website on a regular basis.
- Make sure to add notes, keyword suggestions, outlines, notes, and comments to your calendar. The content ideation process helps speed up actual writing.
- Make your calendar app more aesthetically pleasing and structured by using colors, tags, categories, and other features.
Also Read: How to Write a Blog Post Outline – Structure Your Writing for Better Engagement
Create useful and comprehensive content
The most important aspect that customers and search engines look for is high-quality content.
An outstanding piece of blog material is sometimes an extensive article that delves into great detail on a certain subject. As a result, it is extremely advantageous to users.
These detailed articles are known as “pillar articles.” They may be referred to as “flagship content” or “cornerstone articles” by other professions.
These are basically your most important articles. The most effective keyword should be chosen, and as much information as possible should be included in a single long-form post.
You should publish as many pillar articles as possible to cover all of the important keywords in your industry.
Here are some guidelines to help you create pillar content:
- Pillar content can be any type of content such as opinion piece, listicle article, comparison article or how-to-style guide article.
- What sets your pillar content apart from the remaining content is the extent of detailed information that you cover in pillar content. More details are better.
- Pillar content is usually timeless, evergreen and continuously brings more value to your readers. It means that regularly updating your pillar content is more important than replacing it.
Write Great Headlines Using AI
The first thing readers see when they come across your material in search results or RSS feeds is the headline of your post.
A catchy blog article title encourages more clicks. Meanwhile, a dull and unattractive title gets ignored and is more likely to be browsed over by users. As a result, headlines are critical.
You must grasp how to write blog post titles that will entice readers and promote more clicks. Fortunately, blogging pros have been researching headlines for a long time, and you may benefit from their findings.
These are the key elements of an effective headline:
- An effective headline elicits feelings (joy, surprise, shock, curiosity, fear, excitement, greed, and so on).
- It offers users a benefit and value.
- With the help of the targeted keywords, it promotes the material.
Power words are employed by copywriters to elicit strong emotions. They explain to users why the content is worthwhile or what benefits they will experience if they click the headline.
Finally, a strong headline includes a call to action, which is frequently understated and occasionally implied.
You can get help from looking at these headings and incorporating something inspired by them. [1]
Also Read: How to Write Blog Introduction
Add Visuals
We think that because visual components are so significant, they merited their own place on our list.
Visual aspects are preferred by our brains. Because aesthetics elicits strong emotions in us as humans, we are drawn to colors and objects. This increases our awareness of and immersion in the environment.
Infographics are popular because they make information more engaging and understandable. Images in your blog entries attract visitors in and help them focus on both the surrounding material and the visual component.
It’s crucial to understand that you cannot simply utilize any image you find online if you’re just getting started. Copyright protects images, and violating copyright laws can have significant repercussions.
Although it’s ideal to utilize your own photos, graphics, and pictures, not all bloggers are professional photographers or graphic designers.
Read More: Guidelines for Content Repurposing
Conclusion
Bloggers have been successfully boosting website traffic for years. Understanding the factors that contribute to successful blogs will help you come up with suggestions for how to make your blogs better.
By incorporating these tips into your blogs, you may attract a regular flow of readers who are ready to read what you write.
Recommended Reads:
References:
[1] Conversion Rate Optimization – OptinMonster
