Growing an affiliate blog comes with a unique set of challenges. Where your primary focus is to bring more traffic to your website, you also don’t want to miss out on the conversions necessary to run the affiliate program successfully. Blogging is an effective way to get more affiliate sales. In fact, more than 60% of affiliate traffic comes from blogs. However, with the recent updates in the search engine algorithms, you need to transform your affiliate blog growth strategy. In this blog post, we discuss some of the best affiliate marketing blog traffic increasing tips. [1]
Choose and Stick to a Website Focus
Most of the time, affiliate blogs are very niche specific. Thus, you need to choose a specific focus for your affiliate website and the type of affiliate products you want to promote. Once you have picked a website focus, thoroughly understand the niche and industry that surrounds it. This activity extends beyond knowing your potential audience and competitors. Thus, you need to get a better understanding of all the stakeholders that contribute towards your niche.
- Identify the latest and potential industry trends
- Identify the experts of your niche and connect with them
- Choose the focal point of your affiliate blog discussion
- Identify the strengths and weaknesses of your affiliate business plan
- Conduct a thorough internal and external environment audit
- Gather the right resources and refine your affiliate strategy
Focus on the value addition elements at every level and devise an affiliate blog content marketing strategy based on your findings.
Carefully Find an Affiliate Category
Once your website focus is defined, the next step is to find an affiliate marketing category. Choose an affiliate program that aligns with your affiliate website business plan. However, for this step, you need to do extensive competitor research. Instead of choosing a run of the mill affiliate category, compare and analyze the existing programs to identify gaps. Make sure to choose an affiliate category which aligns with your selected topics. This way, you will not only bring value to readers but also solve their problems with the help of the affiliate offerings. Another important thing to consider is to choose an affiliate niche which you are knowledgeable about. Ultimately, your focus will be to make it a more lucrative and beneficial program to meet your revenue goals.
Know Your Target Segment Inside Out
Why shall your readers click on your affiliate links? How does your affiliate blog help solve the problems of your target segment? While considering all these questions, conduct a thorough audience research. Find out what pains your audience, what latent and active problems they face and how your blog can improve the quality of their life. Today, affiliate blogging is more about how well you bring value to the audience’s life rather than bombarding them with huge chunks of information that may or may not relate to them. Considering your merchants offering, identify how the offering can be a source of value addition, problem solving or lifestyle improvement for your readers.
In the next phase, consider the interests, emotions and motives of your audience. Find out the right product positioning for your target segment. One of the best ways to get into the heart and mind of your audience is to talk to them. You can conduct Q&A Surveys to get to know your target audience better.
Write and Promote High-Quality Content
Writing and promoting quality content extends beyond writing error-free sentences. It is more about how well your content relates to your audience. Since your affiliate sales volume depends upon your extent of influence on people, excellent content is the way to impact your audience. Consult with SEO content specialists and write content which not only meets the demands of your segment but also meets the SEO standards of most search engines. Instead of writing content full of claims and self-praising, promote content which connects with your audience on a more personal level.
Thus, instead of creating run of the mill educational blogs, try creating detailed product buying guides. Allow your audience to explore their potential options and let them BE THE DECISION MAKER when it comes to making the final purchase. Your content shall be powerful enough to nudge your audience into buying the offering that you want them to buy from your website! However, your content shall not be biased towards your offering.
Some good examples of powerful affiliate content include reusable templates, checklists, eBooks, product comparisons and even videos. Ensure easy sharing of all content pieces by introducing social share and blog share buttons.
Also read: Customer Buying Guide: How Consumers Make Buying Decisions?
Keep up with SEO Updates
Search engine algorithms are updating faster than ever. Google recently launched its helpful content update which has shaken the foundations of many affiliate blogging websites. However, this does not mean that you start to give up. In fact, it is high time that you adapt to the new SEO updates to grow your blogging and affiliate marketing website traffic. Ranking on top of search engines is important to make money from affiliate marketing, so you need to keep up with the SEO updates. The updated SEO Checklist of the affiliate blogs include:
- Write original, error-free content
- Include expertise in your content
- Make sure content brings value to readers
- Add authoritative information sources
- Optimize blog visuals and presentation
- Include primary keywords in the beginning of blog
- Make sure that the content does not look replicated
- Include appropriate internal and external links
- Aim for Zero position ranking viz a viz featured snippet
- Optimize for voice search
- Add appropriate headings and subheadings
You can also install appropriate WordPress SEO plugins to track your SEO progress and bridge gaps in your content optimization.
Also read: Google SEO Recommendations: What Google Loves the Most Nowadays
Use Affiliate Blog Booster Tools
Affiliate blogging is a lot of work to do, starting from research till content creation and optimization. However, choosing the right affiliate tools for your blog can save you a lot of time and effort. When choosing a WordPress affiliate blogging tool, consider the following characteristics:
- Ease of integration and use
- Ease of adding affiliate links
- Affiliate performance tracking
- Dashboard for Organizing and managing links
- Ease of ad creation and pop up displays
- Ease of tracking clicks on affiliate CTAs
- Create and share affiliate blog on various platforms
Content creation and scaling tools are another good recommendation if you are planning to pace up your affiliate blog growth. With AI Writer like WriteMe.Ai at your assistance, you can not only speed up content creation but also enhance your audience.
Track Performance of Affiliate Blog
The final phase in affiliate blog growth optimization is to decide on an affiliate performance tracking method. Track the following things to optimize your affiliate blog performance:
- how many clicks you are receiving on your affiliate links
- how many of those clicks are turning into sales
- which of your affiliate campaigns are doing better than others
- how can you improve affiliate campaigns to get desired results
Stay Consistent!
Starting and growing an affiliate blog is a lot of work and requires a considerable amount of time. Launching it as a side gig or full-time business has its own challenges and perks. However, choosing the right website focus and knowing your audience can help you create content that drives better sales!
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References:
[1] Affiliate marketing stats – TruelistCo
