Getting website traffic but not getting conversions? Reducing website conversion rate pains every blogger who has something valuable to offer. In most cases, the average conversion rate is between 1% and 3%. This means that a majority of your website traffic will not convert. In some cases, the traffic does not convert at all. However, this is not surprising for bloggers. Converting blog traffic takes a whole different approach as compared to blog creation. In this article, we share some useful tips on how to convert blog traffic into leads or customers. [1]
5 Easy Methods on How to Convert Blog Traffic
Unlike blogging, where your main goal is to get website traffic, converting website traffic requires a different approach. Mainly, you have to understand the goal of writing, what to write in your blog and how to promote your offering without making it sound too salesy.
Customize Your Content According to Your Target Audience
Perhaps, one of the most effective ways to convert blog traffic is to audit your website’s target audience details. Usually, blogs fail to convert because of two main reasons:
- You are writing about what appeals you instead of what your readers want to read
- Your blog language and tone of voice does not resonate with your audience
So, what is the solution? The key to convert blog traffic is to write content from your audience’s point of view. For that matter, you need to dive deep into your audience’s thoughts, emotions, attitudes and behaviors. Find out what they think, what they like, what motivates them, what problems are they having and similar such information. You can also take help from Google Analytics data to see what type of audience has the highest website retention rate.
After that, prepare your target audience avatars. These avatars will offer your blog the much-needed direction you need to resonate with the thoughts and emotions of your target audience.
Offer Helpful Advice and Provide Industry Insights
Anyone can create the generic how-to posts and hope for blog conversions. However, not many of the visitors will be interested in reading the same, old, run-of-the mill content. They want to read something valuable presented from a fresh perspective. If you truly wish to Hook your audience and compel them to buy your offering, the best way to achieve that is to help them. You can do an industry analysis and prepare a report full of insights and actionable tips to offer to your blog visitors in exchange for their email.
Offer them something of value for free and hook them into your mailing list. Once they are in, send them that awesome newsletter with helpful industry insights and actionable tips which help them. The key to offering something of value is to truly know your audience and offer them something that they will actually want. Whether they convert or not, the mailing list subscribers will positively influence your word-of-mouth brand image.
Add CTAs and Lead Magnets Within Blog Content
Some of your website pages may be getting more attention than others. A detailed look on your website’s metrics will help you understand which blog pages are getting more traffic and which are not. Once you have this data in hand, don’t miss the opportunity to turn these pages into conversion magnets. Introduce lead magnets on your blog’s high-traffic pages. Lead magnets are usually in the form of free downloadable, helpful content for your blog traffic. Lead magnets can also be offered in the form of discounts on products and services.
Use call to action in your blog. The blog CTAs are action-focused suggestions which lead your readers to take a desired action. CTAs are often used as “Read More” or “Get the Guide”. Use an AI-Assisted CTA Generator to create custom CTAs for your blog.
Also Read: What is CTA in Digital Marketing – Find Out its Role in Bringing Conversions
Create Customized Landing Pages
Did you know that one of the most common reasons behind failed blog conversions are boring homepages? Instead of playing the same tune over and over, create customized landing pages. Instead of sending unique visitors to your homepage, where there is likely information density, send them to specific, goal-centric, landing pages. You can also add these landing pages in your blog’s navigation menu. In the era of marketing interference, the best strategy to stand out from the crowd is to eliminate distractions and reduce minimalism. Consult a UI/UX Designer for preparing a minimalist landing page. Moreover, you can use AIDA and PASS copywriting frameworks for direct response landing page copywriting.
Once the distractions are removed, your blog visitors will most likely focus on your specific brand message and consider your offer.
Also Read: How to Use AIDA in Content Writing – Leverage The Power of Science-Backed Copywriting
Social proof acts as a catalyst to convert blog leads. You will be amazed at how adding social proof on your website paves your way to gain industry recognition and get more leads. Social proof brings that element of trust between your blog and your audience. In other words, you can say that a social proof is a visual demonstration of just how much your audience or industry partners trust you. When your blog visitors see your offer receiving positive feedback, they are more likely to convert. Since it is in human nature to belong, social proof compels your audience to do what others are doing.
Here are different ways to add social proof on your blog:
- Get expert’s insights or comments on your blog. For example, if your blog is for a tech-forward audience, including tech expert’s comments builds blog trust.
- Submit articles on high authority blogs. The reason for doing this is that it helps you showcase the high authority website’s logo on your blog. So, all you have to do is:
- Analyze their popular posts
- Find a unique perspective
- Pitch them a new topic
- Prepare your guest post
- Submit for approval and publishing
How to Convert Blog Traffic – Frequently Asked Questions
How are blog conversions calculated?
The simple formula for calculating conversion rate for blogs is:
Blog Conversion Rate = Total number of Blog Conversions / Total Number of Unique Blog Visitor *100
Conclusion
If you want to make your blog more profitable, the best way to do that is to learn how to convert blog traffic. Implementing blog traffic conversion strategies into your blog from an early stage will help you reap better results in the long run.
References:
[1] Good Conversion Rate – Adoric
