Content Marketing 5 Amazing Benefits of Blogging for Business To Grow Online Presence

Blogging has long been a source of bread and butter for digital aficionados. However, the benefits of blogging for business extend beyond simply generating ad revenue. Instead, benefits of blogging for small businesses include better online presence, improved niche authority, better brand recognition and overall boost in business performance. In other words, blogging helps you not only market your product or service and attract potential customers but also helps you get long term results. In this blog, we discuss some amazing benefits of blogging for business and marketing.

Top Benefits of Blogging for Business Marketing and Growth

Did you know that businesses with a well-established blog receive 126% higher lead growth as compared to non-blogging businesses? Contrary to popular belief, blogging is far from being useless in the upcoming years. In fact, the changing trends in blogging indicate an upstream of blogging trends in the business world.

Here are some of the most popular benefits of blogging for your business:

Blogging Helps Your Website Rank On Top of SERPs

Typically, one of the main reasons blogging becomes a part of content marketing strategy is to reach better SEO rankings. Blogging in your particular niche helps you gain better authority among your competitors. It enables Google to truly understand your business and the products or services you are offering. Blogging supports your offering through expert advice and helpful content.

Suggested Read: Google Helpful Content Update Guidelines for AI Writing

When your web copy includes specific keywords that match your user’s search intent, Google is better able to bring your page on top of search engines result pages. Moreover, authoritative content helps you generate better backlinks. Thus, blogging enables you to establish a better online authority. Therefore, it boosts your SEO and brings you on top of SERP rankings.

Blogging Ensures Consistent Brand Voice 

Establishing a brand voice is an important part of brand recognition and marketing strategy. Blogging helps you align your brand voice with your audience’s expectations. Importance of building a better and consistent brand voice with your audience is a great way to build a better brand image. The style of writing you adopt in your blogs serves as a compass for your branching content marketing efforts. Apart from writing style, the formatting, the visuals and the publishing frequency of your blogs determines your brand voice and style across other content marketing platforms.

Blogging Helps Audience To See You as an Industry Expert

Whether your business sells products or services, you will like to be seen as an industry expert in front of your audience. Since consumers tend to search for solutions for any problems they face online, your blog can become a source of trustworthy information. Having industry experts in your company means that you can leverage their knowledge and expertise to create blogs that truly help your target audience. Including long-tail keywords, offering suitable answers to user queries and creating helpful content can help you build authority. Thus, you can establish your brand or yourself as an industry expert. Moreover, when you demonstrate your expertise, people are more likely to trust you. Thus, you can form a brand community of potential customers and leads. Blogging helps customers to see you as a thought leader in the industry, enabling you to beat your competitors.

Blogging Helps You Bring Organic Traffic To Your Website

Instead of bleeding out your marketing spend on ads, it is recommended to include blogging in your content marketing strategy. The reason is that blogging helps you gain a stream of long term organic traffic over the course of time. Although blogging takes time to bring more traffic to your website, it is actually a great way to boost online presence in the long run. 

Optimizing your blogs for better search engine rankings is another factor that helps you generate more organic traffic. Blogging allows you to consistently update content on your website, so you can continue to keep up with new trends. Thus, you can attract more website visitors and boost the traffic to your website.

Blogging Helps You Repurpose Your Content for Marketing

Content repurposing is probably the most important technique for modern content scaling. It not only helps you align your content with marketing goals but also saves you tons of effort and time involved in scaling. You can repurpose your blog content for social media, email marketing, correspondence, website copies and more. Thus, you can gain better business exposure on various online fronts. Instead of spending hours researching for new social media marketing ideas, you can simply align your blogging strategy with your social media marketing to boost performance. Moreover, you can blow a new life in your brand’s online presence.

Blogging Helps You Bring More Leads and Conversions

If your business is struggling to gain more leads, try blogging. When more traffic comes to see your blogs, they are likely to identify as your potential customers. Thus, you can probe your visitors through various stages of the buying cycle. It all starts from helping a visitor turn into a potential lead and then converting them to a customer. Adding a lead-generating Call to Action in your blog helps you get more leads for different marketing goals. 

Blogging Helps you Generate Sustainable Results

When all else fails, a well-written, SEO blog will continue to highlight your presence online. Evergreen, helpful blogs become sources of sustainable traffic generation. Ensuring consistent content updates and new content publishing frequency allows you to build your online knowledge base. Thus, your brand continues to attract more online visitors.

Outsource Blogging for Your Business to an AI Content Writing Assistant

Do you want to get better benefits of blogging for your business faster? Outsourcing your blog content creation to AI assisted complete blog writer is a great way to write better content faster. See how WriteMe.Ai can help you generate better content for your blog:

Benefits of Blogging for Business – Frequently Asked Questions

How can the use of blogs benefit an organization?

Blogging can help your organization get better visibility online. It helps you build better relationships with your audience. Moreover, it serves a medium for building mutual trust and expanding your brand in adjacent audience segments.

What are the benefits of blogging as an income source?

Blogging helps you generate revenue from digital ads, while also ensuring that you build an online community. You can use your blog for affiliate marketing, ad marketing or as a medium to sell products or services for income generation.

Conclusion

Blogging has helped several businesses gain better online visibility. It is one of the strongest ways to build better trust with your customers. Moreover, blogging lets you bring more customers to your brand. If your business does not have a blog yet, it is about time to start blogging!

References:
[1] Blogging Business – HubSpot