Content Marketing Blogging Vs Vlogging – What’s the Difference and Which one To Choose?

There is no denying the fact that the 21st century is all about finding new ways to interact with people. In the past decade, the content creation industry has witnessed major revolutions. Blogging and vlogging are among the most popular content creation avenues for engaging your audience. However, many people often tend to understand the difference between blogging vs vlogging. In this blog post, we cover the difference between blog vs vlog, along with their pros and cons.

Blogging Vs Vlogging – What are Their Pros and Cons?

Here is a complete breakdown of the definition, pros and cons of blogging vs vlogging:

What is a Blog?

A blog post is a content in the written form published on a blog website. Anyone ranging from an individual to a group of people and even an organization can manage a blog website. Bloggers create content to engage and help the audience. Bloggers create content on trending topics to either engage the audience or to promote an offering. Blogging is an activity where a blogger writes articles and shares them with the audience to build an online community of followers, customers and visitors.

What Are The Pros of Blogging?

Here are some pros of blogging:

SEO Friendly

If your goal is to rank on top of SERPs, blogging is your best bet. Search engines, like Google, have very specific SEO standards for bloggers. Thus, you can easily optimize your blog for better SEO reach.

Grow Your Mailing List and Niche Authority

If you plan on building customer trust and niche authority, blogging is the best way to do that. You can gain more active mailing list subscribers which can turn into valuable customers.

Long Lasting Results

Blogging is among the most resilient means of getting an audience’s attention for a long time. It has become more popular with time and is expected to stay relevant in the upcoming future. Moreover, you can repurpose blog content for various goals.

What are the Cons of Blogging?

Here are some cons of blogging:

Blogging is Time-consuming

Blogging is very time-consuming and involves a lot of effort. When scaling your blog content, you need to figure out the best strategy and work on it. Thus, blogging requires a lot more than just passion. It requires a good chunk of your time and growing a blog is all about how well you can pace up content scaling efforts.

Suggested Read: 7 Tips to Boost Your Writing Productivity – Finish Writing an Article in Minutes!

Writer’s Block

Contrary to popular belief, bloggers run out of content ideas more often than other creators. However, you can easily overcome writer’s block using an AI writing assistant.

What is Vlog?

A Vlog is a shorter term used to describe Video Blog. As the name suggests, vlogs are video-based content recorded to cover a variety of topics. Vloggers may record serious business promotion content or fun and engaging content to connect with the audience.

What are the Pros of Vlogging?

Here are some top pros of vlogging:

Vlogging is fun

For those who are camera-friendly, vlogging is a fun activity. Since vlogging involves great visual and creative skills, it offers vloggers a chance to show their creativity. Moreover, it is a great way to network with others. 

Suggested Read: 15+ Fun and Helpful TikTok Video Content Ideas to Get Featured on #ForYou Page

Strong Visual Appeal

While blogging has a high written appeal, vlogging has a strong visual appeal. According to statistics, YouTube ranks 2nd among the most frequently visited websites globally. Thanks to vlogging, you can attract a greater pool of audience to your channel. ^[1]

Builds Audience Loyalty

Vlogging is highly engaging and usually hooks in a large number of loyal viewers. People like to watch others in action, be it something fun or serious. Vloggers can easily build a large number of loyal audiences if they are successful in winning their interest.

What are the Cons of Vlogging?

Vlogging has some cons, such as:

Time-Consuming

Vlogging is usually more time-consuming than blogging. The reason is that vloggers have plenty of things to do including working on the script, finalizing the scenes, recording, and editing. After that, comes the promotional phase. All of it requires more time and effort.

Defining Your Brand Voice is a Challenge

Finding your voice in the world of vlogging is a big challenge. In order to stand out from the crowd, your vlogs must have a distinct and consistent brand voice. However, building consistent voice-over vlogs requires a lot of effort.

Haters are everywhere

Vloggers deal with a lot of hate every day. It is very hard to please everyone from your vlogs. Sometimes, people tend to become rude without any reason. Thus, you need to maintain high self-worth and stay persistent!

Bonus Tip: Speed Up Vlogging and Blogging Using AI

Whether you are a blogger seeking faster ways for content scaling or a vlogger looking for fresh content ideas, WriteMe.Ai has got you covered. 

This AI writer enables you to generate blog sections on any topic.

Moreover you can find new video ideas and easily create video descriptions using WriteMe.Ai.

Blogging Vs Vlogging – Key Differences

Although blog and vlog are two popular means of creating content to engage the audience, they have some distinct differences. 

The main difference between Blog Vs Vlog are listed below:

	Blog	Vlog
Type of Content	Text, GIFs, Picture Based Content	Video Content
Platforms	Joomla, WordPress, Wix, Blogger, and many more.	Video Platforms including YouTube, Vimeo, Dailymotion, TikTok, Twitch, Facebook and many more.
Origin and Popularity	Started in 1990 and gained popularity in 2003.	Started in 2000 and gained popularity after 2004,
Maintenance and Expense	Most expenses are limited to web hosting fees and any external writing resources you hire. Blogs are relevantly easier to maintain.	Vlog expenses include equipment cost covering camera, tripods, and microphone. Usually, vlogs do not have any hosting fees and are free or inexpensive.
Pace of Content Creation	Blog scaling is relevantly slower and requires more attention to written details.	Vlog creation is faster and requires more attention to visual details.
Streaming	Online or Live streaming is not possible.	Online or Live streaming is possible and attracts a wider audience.
No. of Visitors	Lesser visitors in the short run	More visitors in the short run
Engaging People	Active content writing and publishing is needed to attract the audience.	The right choice of clever phrases, facial expressions and visual communication attracts the audience.

Conclusion

Now that you have understood the main differences between blogging vs vlogging, it is time to decide which one is better for your audience. Considering your audience’s interests and your target niche, you can choose to do blogging or vlogging. Keep in mind that while vlogs get popular sooner than blogs, there is very little room for refreshing vlog content in future. However, you can always go back and improve your written blogs to update your audience with new information. 

References:
[1] YouTube Stats – HootSuite