- 1) What is Hashtag Research
- 2) What is the Importance of Hashtag Research?
- 3) How to find Best Hashtags for Instagram Post?
- 4) How to Do Hashtag Research for Social Media?
- 5) How do Top Hashtags boost Organic Social Media Growth?
- 6) What type of hashtags shall I choose for my brand?
- 7) How to Review Your Instagram Hashtag Analytics?
- 8) The Bottomline
Hashtag research is an essential part of any successful social media marketing strategy. By conducting hashtag research, businesses and individuals can gain a better understanding of how hashtags are being used and can use this information to improve their social media marketing efforts. In this blog post, we will provide a step-by-step guide on how to conduct hashtag research for social media marketing. From identifying the goals of your research to analyzing the results, we will show you how to use hashtag research to improve the effectiveness of your social media marketing efforts. By following these steps, you can identify the most popular and relevant hashtags in your industry and use them to increase the visibility and reach of your content.
Did you know that a single hashtag can improve your social media post visibility by 12.6%?
With such a considerable opportunity to gain more visibility, it is important to use hashtags in your social media. [1]
What is Hashtag Research
Hashtag research is the process of identifying and analyzing the use of hashtags on social media platforms. This can be done for a variety of reasons, such as to understand how a particular hashtag is being used, to see how it compares to other hashtags, or to determine its popularity and reach. Hashtag research can be useful for businesses or individuals looking to use hashtags effectively in their social media marketing efforts.
What is the Importance of Hashtag Research?
Hashtags are an important tool for organizing and categorizing content on social media platforms. They allow users to easily find and follow discussions or topics that are of interest to them. By conducting hashtag research, businesses and individuals can gain a better understanding of how hashtags are being used and can use this information to improve their social media marketing efforts. For example, they can identify popular hashtags in their industry and use them to increase the visibility of their own content. Hashtag research can also help businesses and individuals to avoid using hashtags that are irrelevant or unpopular, which can help to improve the effectiveness of their social media marketing efforts.
Growing your Instagram followers is not a tough nut to crack. If you have exciting content to post, you can supplement your instagram account reach with the proper hashtags.
To find the best hashtags for an Instagram post, you can follow these steps:
Use Instagram Search
Identify the goals of your post. What do you want to achieve with your post? Are you looking to increase engagement, drive traffic to your website, or reach a new audience?
Use Instagram’s search function to find relevant hashtags. Search for keywords related to your post or industry, and take note of the hashtags that appear in the search results.
Check Hashtag Popularity and Relevance
The golden rule for picking social media hashtags is to pick hashtags based on popularity and relevance. Check the popularity of the hashtags you’ve found. You can do this by looking at the number of posts that have used the hashtag, as well as the engagement those posts have received. Use hashtags that are relevant and popular. Incorporate a mix of popular and less popular hashtags into your post, as this can help to increase its visibility and reach.
Monitor, Adjust and Improve
Monitor the performance of your hashtags. Use Instagram’s analytics tools or third-party tools to track the engagement and reach of your posts. This can help you to identify which hashtags are working well and which ones you should consider using in the future. Adjust your hashtag strategy as needed. As the popularity of hashtags can change quickly, it’s important to regularly conduct hashtag research and update your strategy as needed.
Don’t forget to use hashtags for various Popular Types of Social Media Content To Revamp Your Social Presence.
So, you have mastered the process of using the right hashtags on Instagram. So, what about growing your social media account on other platforms like Facebook, Twitter and Linkedin? Here are some steps to conduct hashtag research for social media:
Set Specific Goals
Identify the goals of your hashtag research. What do you hope to achieve by conducting this research? For example, are you looking to identify popular hashtags in your industry, or are you trying to find out which hashtags are being used in a particular campaign?
Use social media listening tools to track and analyze the use of hashtags. These tools can help you to see which hashtags are being used, how often they are used, and who is using them.
Keyword Research
Conduct keyword research to identify relevant hashtags. Use tools like Google AdWords or social media analytics tools to see which keywords are popular in your industry or among your target audience.
Analyze Results
Analyze the results of your research. Look for trends and patterns in the use of hashtags, and use this information to identify the most popular and relevant hashtags for your business or campaign.
Use the results of your research to improve your social media marketing efforts. Incorporate the most popular and relevant hashtags into your social media posts, and track the results to see how they impact your reach and engagement.
Monitor and Improve
Monitor and adjust your hashtag strategy over time. As the popularity of hashtags can change quickly, it’s important to regularly conduct hashtag research and update your strategy as needed
Hashtags are an important tool for organizing and categorizing content on social media platforms.
Increase Engagement and Visibility
By using relevant and popular hashtags in your posts, you can increase the visibility and reach of your content, making it more likely to be seen and engaged with by your target audience.
This can help to support organic social media growth by increasing the visibility and reach of your content without the need for paid advertising. Hashtags can also help to increase engagement with your content by making it easier for users to find and follow discussions or topics that are of interest to them. By using hashtags effectively, you can improve the performance of your social media posts and drive organic growth for your brand or business on social media.
Useful Tips:
- Incorporate the top hashtags into your social media posts. Use a mix of popular and less popular hashtags in your posts to increase their visibility and reach.
- Engage with your audience using the top hashtags. Like and comment on other posts that use the same hashtags, and participate in relevant Twitter chats or Instagram challenges that use the top hashtags.
- Use AI Powered social media post caption writer to automatically create the most relevant post captions for your social media posts.
Once you have gathered a list of suitable hashtags for your brand social media, the next step is to filter the list and find:
- Related Hashtags
- Time Related Hashtags
- Popular Hashtags
- Category Hashtags
- Branded Hashtags
- Trending Hashtags
- Location-Specific Hashtags
- Hashtags specific to content theme
It is recommended to add 30 hashtags or anywhere between 25 to 30 hashtags on your social media. You can define 1-5 hashtags fixed for every post. Later on, you can add more hashtags according to your social media post’s message and goal. Keep in mind the more related and popular hashtags you use, the more your social media account will rank.
Also Read: Craft Your Social Media Ad Copy To Perfection – Top 5 Tips
How to Review Your Instagram Hashtag Analytics?
Instagram hashtag analytics are data and insights about the use of hashtags on the Instagram platform. Instagram’s analytics tools provide information about the performance of specific hashtags, including the number of posts that have used the hashtag, the engagement those posts have received, and the reach of the hashtag. Instagram hashtag analytics can be useful for businesses and individuals looking to use hashtags effectively in their social media marketing efforts. By analyzing the data and insights provided by Instagram’s analytics tools, businesses and individuals can identify popular and relevant hashtags and use them to improve the effectiveness of their social media marketing efforts.
Access Instagram’s analytics tool:
You can do this by going to your profile, clicking on the three lines in the top right corner, and selecting “Insights.”
Select “Content” from the menu on the left-hand side. This will show you the performance of your posts, including the engagement and reach of each post.
Click on a specific post to view more detailed analytics:
This will show you the hashtags that were used in the post, as well as the engagement and reach of the post.
Look for trends and patterns in the use of hashtags, and use this information to identify the most popular and relevant hashtags for your business or campaign.
Incorporate the most popular and relevant hashtags into your social media posts, and track the results to see how they impact your reach and engagement.
The Bottomline
Conducting hashtag research is an essential part of any successful social media marketing strategy. By identifying the goals of your research and using tools like social media listening and keyword research, you can gain a better understanding of how hashtags are being used and identify the most popular and relevant hashtags in your industry. By incorporating these hashtags into your social media posts and monitoring their performance, you can improve the effectiveness of your social media marketing efforts and increase the visibility and reach of your content. Regularly conducting hashtag research and updating your strategy as needed can help to ensure that you are using the most effective hashtags for your business or campaign.
References:
[1] Instagram Study – SimplyMeasured
