Content Writing Create A Killer Digital Marketing Proposal – Stand Out and Win More Clients

If you are new to the world of digital marketing projects, you may be struggling with creating a digital marketing proposal. It is common for blooming digital marketers to Hit AND Miss opportunities. However, you should not let the missed chanced discourage you. In this blog post, we cover how to create a compelling digital marketing proposal to win more clients. Moreover, we have added a free proposal template for you!

Digital Marketing Proposal Creation Process Challenges

Composing a digital marketing proposal is a challenging process. Since every client has a different need, you must adjust accordingly. Thus, being a marketer requires focus, attention to detail and information clarity. Some of the common challenges of creating a digital marketing proposal include:

Highly Time Consuming

Digital marketing is a vast service area and it gets very time consuming. You must cover every aspect in succinct detail. Time consumption is a big challenge that you must overcome. You must manage time while applying on a myriad of digital marketing projects. 

Therefore, narrow your information down to the most relevant details for a specific project only. Do not create huge proposals, instead focus on writing compelling points.

Results Take Time to Show

Since digital platforms involve lots of unforeseen challenges, the results of digital marketing take time to show. According to an estimate, the results take 6 to 12 months to show. ^[1]

Therefore, your potential clients may tend to be impatient. Therefore, clarify to your potential clients that the project execution. Also, clarify that the result tracking will take some time. Consider the scope of the proposal and take on the tasks you are confident to deliver accurately.

Elements of a Digital Marketing Proposal

High converting digital marketing proposals are more than just generic paragraphs discussing a service provider’s experience. They are more about how a digital marketer is equipped with expertise, action plan and skills needed to meet and exceed client expectations. Thus, you can divide your digital marketing proposal into two main information sections:

1. Project Information
2. Convincing Information

Project Information in Digital Marketing Proposal

Start your digital marketing with focus on your client’s project needs instead of blabbing about your personal expertise.

Discuss Client’s Needs

Are you one of those people who starts a digital marketing proposal with personal introduction? And then goes on boasting about your experience? Stop doing that! Your clients want to know how you can help them, not about your irrelevant success stories. After greeting the client, start your digital marketing proposal by discussing clients needs. Establish the following things in view of your client:

1. Your understanding of the project
2. Your understanding of client’s expectations
3. Action plan to address, meet and refine your client’s expectations

Convincing Information in Digital Marketing Proposal

The second component of the digital marketing proposal emphasizes upon convincing information for your potential clients. In this section, you need to discuss your experience. Moreover, tell what sets you apart and how you can serve the client. Also, mention any terms and conditions you have to successfully work together. Here are the main elements of a convincing digital marketing proposal:

Start with an Overview

You have established your understanding of the client’s needs. Now, it is time to fully introduce yourself. Share your executive summary. Additionally, share details about your business or services you offer. Also, cover in detail every aspect of digital marketing services relevant to your client. Keep in mind that the different digital marketing service types include:

• Content Marketing Strategy
• SEO Analytics and Optimization
• Display Campaign Strategy
• Social Media Management and Marketing
• Paid Campaign Management and Marketing
• Visuals and Graphics Development Plan
• Website Design and Development
• Target audience identification plan
• …any other digital marketing services that you offer

You can cover all the above-mentioned services. Alternatively, you can emphasize only on those services relevant to your client.

Discuss your USPs

USPs, or unique selling points, are pointers that you share with your clients to convince them that you are the best match for their needs. In this part of your digital marketing proposal, discuss the unique benefits of your services for your clients. Ideally, you can adopt a problem-solution approach. Moreover, present case studies, testimonials and reviews from successful clients in the past. Pitch your unique digital business marketing idea.

The USPs section helps your potential clients identify why your services are better than others when they compare it with other options. Instead of presenting run-of-the-mill USPs, focus on establishing your value proposition and how it benefits your clients.

Mention Deliverables

In the next step, you will discuss deliverables with your client. Once your client finds you as a suitable match for their digital marketing needs, they will want to know more about your service. This is a great place to start discussing what you can do for your client’s unique requirements.

Share step-by-step deliverables with your client along. First, make sure to add time duration, cost, contingencies and performing parties involved at every stage of the project. Secondly, deliverables should be mentioned in the form of a succinct table or a chart. Thus, it can help you remove any ambiguity that your client may have.

Propose Milestones

Discussing deliverables is different from proposing milestones. Ideally, your milestones should align with your deliverables. However, for multi-faceted projects, milestones and deliverables are different. Thus, you need to present definite milestones for every stage of your project. For example:

If you are focusing on developing a content marketing campaign strategy, the first deliverable will be market research. However, the first milestone will be a complete content marketing plan. Milestones help your clients identify exactly how you plan to work. Moreover, it helps you organize and deliver the work within a specified timeframe.

Discuss Next Steps

Discussing expectations and next actions with your client is an important element of a digital marketing plan. Therefore, in this section, you discuss how the client can reach you. Ask for a call or message if they are interested in your service. Also, you can ask questions and feedback from clients. Next steps will compel your potential client to choose you. Thus, these next steps show just how serious you are about the project and its needs.

Clarify Terms and Conditions

A common mistake most new digital marketers make is to ignore terms and conditions. If you fail to establish your Terms of Reference and any conditions at the beginning, your client can exploit you in the future. Therefore, to avoid problems in future, specify your TORs.

Get Signing!

Has your client successfully gotten back to you? Or better yet, agreed to all digital marketing proposal’s information? Congratulations! It is time to sign the contract. Moreover, you can also make some edits to be flexible with your client’s needs before signing. 

Common Platforms for Winning Digital Marketing Projects

The most common online platforms for winning digital marketing projects and find more digital marketing clients include:

1. Upwork
2. Fiverr
3. Freelancer
4. Guru
5. People Per Hour
6. LinkedIn
7. Social Media Communities and Pages
8. Guest Blogs
9. YouTube

Digital Marketing Proposal Example Template

Struggling to jot everything down in an organized manner? Don’t worry, we have got you covered! Here is a digital marketing proposal template for you to use as you wish!

Bonus Tip: Use AI To Create Stunning Digital Marketing Proposal

As discussed above, digital marketing proposal planning and composition is a time taking process. Fortunately, our AI powered digital marketing proposal writing tool can help you save time and effort. Use AI for digital marketing to convince your clients successfully. 

Wrapping it Up!

Have you got all the information you need to start composing your digital marketing marketing proposal? In this blog post, we have discussed some great tips to compose killer digital marketing plans. So, prepare to win more digital marketing clients using AI and these tips.

References:
[1] Digital Marketing Results – MetricMarketing