Content Writing 11 Useful Tips for Writing Content for Website

Are you struggling to create the best website content? How about understanding the difference between content writing vs article writing for a website? In this blog post, we cover some amazing tips for writing content for website.

Amazing Tips for Writing Content for Website

If you want to learn how top writing websites create content, follow these content writing tips:

Understand Your Audience

Although it is quite obvious, many writers tend to neglect their audience’s needs while writing content. Instead of getting straight to writing based on your research, ask yourself some important questions such as:

• Who is primary audience?
• Who is my secondary audience?
• How will the audience reach my content?

These questions will better help you gauge the primary content writing goals. Moreover, you can also specifically target your website visitors through various points of interaction before they reach your content.

Take Help from The Inverted Pyramid Writing Model

Most website owners make the mistake of improper information distribution. However, a good way to overcome this problem is to follow the Inverted Pyramid Model. This type of information distribution requires you to:

1. Place the most important informaiton at the top of the message
2. Follow it by adding more relevant information gradually in other sections
3. Include all the useful resources and authoritative links at the bottom of the page

This type of writing style helps in highlighting the most important information at the top of the page. Thus, your audience can better understand and act upon your message.

Follow the KISS Rule for Writing

The KISS Rule for writing means Keeping It Short and Simple. Smart website content writing requires you to cover comprehensive information in short and simple messages. Include short sentences in your content. Moreover, keep your information simple and easy to understand. Avoid using complex words and nix the industry jargon to maintain the reader’s attention and interest. Keep in mind that your audience has an attention span of few seconds, so short information is useful. Include high impact headlines throughout your website content. It will help you get your message across your audience more effectively.

See how WriteMe.Ai Content Writing Assistant can help you write compelling headlines:

Use as Much Active Voice as Possible

Another common mistake writers make is using too much passive voice. It not only kills your main message but also makes your content look irrelevant. Writing content in active voice is much better for maintaining your audience’s attention and interest.

See how WriteMe.Ai Content Writing Assistant can write better content in active voice for you:

Offer Social Proof, Testimonials and Reviews

Your website content should show customers what to expect from you. Thus, instead of just telling about your offers, add social proof. Another great way to win your audience’s trust is to include verified testimonials and reviews in your content. 

See how WriteMe.Ai Content Writing Assistant can help you write good replies to testimonials:

Maintain a Consistent Brand Voice

Since website content writing is all about pitching an offer and attracting your audience, it requires brand voice consistency. Thus, you need to identify which type of words and phrases go with your brand voice. Moreover, you must smartly incorporate all those words in your website content. Identify what kind of words match your offering and consistenly use them throughout your website content. Follow brainstorming techniques like word clouds to prepare a list of words that resound with your brand voice. Make sure to use the same words across all pages. Thus, it will avoid any kind of confusion for your website visitors.

Also Read: 11 Brand Voice Tips: Detailed Content Style Guide for Consistent Content Marketing

Focus on Formatting

No one likes to go through big chunks of text. Information saturation is a boon, but on the flip side it distracts human brain. Thus, you need to focus on proper formatting while writing your website content. The role of white space in your website content is just as important as the website’s main design. White Space allows the visitor’s brain to pause and resume processing the information. Thus, it enhances the information retention capacity. Moreover, it improves memorability of important information. Include appropriate subheadings to break down different sections of your website content. You shall also include bullet points to enhance the information readability.

Include Visuals and Design Appeal

Did you know that website content containing videos or images received 94% more reviews? The human brain processes visual information faster than textual information. Thus, including videos, images and appropriate graphics at different places on your website is important. You can use simple tools like Canva to design visual graphics and add them into your website content. Moreover, visuals also help in breaking down the information into scannable sections, improving readability. ^[1]

Strengthen Internal Linking

The key for getting consistent website visitors is to strengthen internal linking. In other words, it relates to the practice of layering your website content. It means that your website content shall redirect your visitors to other important pages of your website. Apart from engaging your visitors, internal linking improves your SEO Ranking. Thus, include appropriate redirect links throughout your website content. For example, if your website content reflects the importance of better business decision making, you can include an internal link over the business decision making. This will help your visitors see more relevant content on business decision making.

Include A Strong Call to Action

Leaving your customers wanting for more is the key to win customer loyalty. In fact, this technique is useful in bringing more attention to your website. Include Call to Action in your web writing practices. You will be surprised see how big of a change strong CTAs can bring to your website’s reach. The top rules for good writing direct you to include an unconventional CTA which spurs an element of interest and nudges them to take a “desired action”. For example, if your website is offering business consultation, a suitable CTA can look like:

“Make Better Business Decisions Now”.

Moreover, if you want to build a monthly stream of consistent visitors or web subscribers, you can offer helpful guides. In addition to information, start offering free resources such as Survey Questions and Answers, eBook access, checklists and more.

See how WriteMe.Ai Content Writing Assistant can help you write a solid Call to Action:

Also Read: What is CTA in Digital Marketing – Find Out its Role in Bringing Conversions

Conclusion

Creating good content for your website is a challenging task. However, following the best tips for writing content for website saves you tons of editing time. Make sure that you follow trending website topic ideas to attract your audience. Moreover, don’t forget to include SEO in your website content writing for best results.

References:
[1] Why Content Needs Visuals – SearchEngineJournal