App description is perhaps the most neglected aspect of ASO marketing and development. If you have a solid app in any space, you would be missing a lot of download chances if your app fails to impress your audience. So, what do you do?
Did you know that over 88% of total screen time is spent on apps? [1]
With such a huge number of hours spent on smartphone apps, you have a considerable opportunity to get more app downloads. But to do this, you need to ensure things:
- Your App Should be visible and available to download on the Android or App store
- Your app should have a clear description to win over the viewer’s interest
What is an App Description?
An app description is text that clearly describes the theme of your app, its features, intended audience and what the users should expect from downloading the app. The description is the first point of interaction between the user and your app. Thus, you need to ensure that it is clear, compelling and engaging. It usually comprises upon two sections:
Short Description
Short description is a one liner text explaining the top feature of your app. It is usually around 80 characters in length.
Long Description
Long description is a detailed text describing your app, its features, how to use it, how to download it and which users are the best fit for your app. Usually, the long description is around 4000 characters on Android Store and App Store.
Which Platforms Require an App Description?
Almost all app hosting platforms require a description. Whether your app is directly listed on stores or you are planning to market it on third-party promotional websites, you will need a description. Direct app distribution platforms which require description include:
- App Store (iOS)
- Play Store (Android)
- Amazon App Store
- Huawei App Gallery
- Blackberry World
- FireFox Marketplace
- HP App Catalog
- Microsoft Store
- Nokia Store
- Ubuntu Software Center
What is App Store Optimization
ASO or App Store Optimization is the process of analyzing app statistics and user trends to find suitable keywords and practices for ranking your app on top of App store Search results. Every platform has unique user trends specific to every category. An ASO Specialist understands user trends, analyzes top search results and finds out the best strategies to boost app rankings. Writing an ASO friendly description is a part of the process for improving app rankings.
ASO plays an indirect role in SDET (Software Development Engineer in Test) by ensuring app success. If you want to learn more about SDET and its role, Wedevx is one of the best platforms that offers one of the best SDET software training.
How to Write an Effective App Description?
Writing an app description is a matter of skill. If you are a talented writer, mastering the art of description writing should be a breeze. Here are some top tips on how to write a compelling app description:
Start with Introduction
Your description shall have a clear introduction. Usually, asking questions relevant to the user is a good idea to hook the reader into reading the rest of the description. Make sure that you use all the top ASO keywords within the first 150 words of the introduction paragraph. Adding ASO keywords in the introduction helps in getting more visibility. Double check your content for any grammatical errors.
Also Read: Common Writing Mistakes and How to Avoid Them for Better Writing
Create Subheadings
Creating subheadings to describe various features of the app is another great way to get more app visibility. Make sure that the subheadings are more about how the app benefits the user instead of what the app contains. You can also expand onto the subheadings in 2-5 lines under every sub-heading.
Create Bullets List
You will be surprised to see just how professional your app description will look upon adding a bullet list of features. Create at least 5-7 bullet list features for your description. On Amazon App Store, you will need to create up to 10 bullet list features.
Add Some Emojis
Adding some emojis in your description conveys the emotion behind your words. However, be careful about overdoing the emoji use. Avoid using irrelevant emojis or excessive emojis.
Add a CTA
Finally, invite your users to download the app in the final sentences. Create a compelling CTA and invite the reader to download the app. If your app has certain terms and conditions, you can also include them after the CTA.
Also Read: What is CTA in Digital Marketing – Find Out its Role in Bringing Conversions
Pro Tip 1:
Analyze your audience’s likes and dislikes. Adopt your tone of voice in description writing according to your target audience.
Also Read: 11 Brand Voice Tips: Detailed Content Style Guide for Consistent Content Marketing
Pro Tip 2:
Use an AI Writing Assistant to create ASO Friendly App Titles and ASO Friendly App Descriptions in minutes!
Additional Tips to Boost App Visibility
Since ASO involves elements beyond an app description, you need to do additional things. Paying special attention to the following guidelines will help in getting better app visibility:
- Optimize the App Title and App Sub -Title with appropriate keywords
- Include high-quality app Screenshots in the app listing
- Add a high-quality app video of atleasts 15 seconds in app listing
- Choose the appropriate category for your app
- Invite your friends and app users to leave a solid app review
Android vs iOS Vs Amazon App Description
| App Description Elements | Android App | iOS App | Amazon App |
| Short Description | 80 characters | 80 characters | 1200 Characters |
| Long Description | 4000 Characters | 4000 Characters | 4000 Characters |
| Promotional Text | Not Required | Required | Not required |
| Feature Bullet Points | 5-7 Bullet Points Recommended | 5-7 Bullet Points Recommended | At Least 5-10 Bullet Points Required |
Conclusion
App description writing is a skill that requires time, patience and practice. However, with the right guidelines and AI tools at your disposal, you can create compelling app descriptions in no time!
References:
[1] Mobile App Stats – Insider Intelligence
