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Have you ever wondered why successful businesses pay a lot of attention to their mailing list subscribers? Email is a gold mine for businesses who want to get closer to their customers and build better brand relationships. Sending an email to your new and existing subscribers lets your audience know that you actually care about staying in touch with them. In this blog post, we have prepared some amazing tips on how to prepare different types of email sequence for different types of mailing list subscribers.
Before we dive into the details of preparing an email sequence, it is important to understand what an email sequence is. In general words, an email marketing sequence is a series of emails which are fed into a marketing software and sent to your emailing list at different times. The email sequence can be prepared for every list subscriber during their different points of interaction with your brand. In fact, you can not only turn your new visitors into potential customers but also compel your existing customers to buy again from you simply by using email marketing.
Designing an email sequence begins with your marketing goals. For most content marketers, the goals of preparing email sequence can be:
If you want to achieve any of the above-mentioned goals, preparing an email sequence for your mailing list subscribers is important for you. Businesses that have hundreds of thousands of mailing list subscribers can make good ROI from personalized email sequences.
Time-based sequence emails | Trigger/Event-based email sequences |
Sent on predefined intervals or on specific occasions like:- Anniversary or birthday emails.- Lead nurturing emails- Informative emails | Event orTrigger-based emails are sent when users take a specific action defined by you. For example, – Order confirmation emails- Transaction receipts for purchases – Click a Link Email- Reminder Emails |
The first thing you need is a powerful CRM. Using your CRM, you can send personalized email sequences to your mailing list subscribers. Here are some general steps you can take to create your email sequence for different purposes:
The benefits of outsourcing your email sequence content writing to an AI email writer include:
Here are some useful types of email sequence you need and how to prepare content for them:
Type of Email Sequence | Recommended Number of Emails | Recommended Email Flow Time |
Welcome/Onboarding | 5 | 1-2 weeks |
Lead Nurturing | 4 | 2-3 weeks |
Event Webinar Promotion | 5 | 1 week |
Lead Magnet | 3-4 | 4-5 Days |
Re-engagement | 2-3 | 1 Week |
Every good brand wants their customers or even visitors to feel welcomed. On that note, creating a welcome/onboarding email series helps you send emails to your new subscribers and users. Therefore, you can enrich user experiences and build a better relationship with your audience.
Remember that compelling onboarding emails increase your chances of turning mere visitors into repeat customers.
Here are some types of emails you can include in your onboarding email series:
Having potential leads is not enough, you need to nurture leads and turn them into customers. The Lead Nurture email series helps you warm the cold leads, build better brand image, cultivate brand interest and nudge them to convert. Usually, a lead scoring criteria is used to measure the level of lead’s interest into your offering. Using thar score, you can target different types of leads using specific emails.
Cold Lead Nurturing email sequence may include:
Growing as a brand means more events, webinars and promotions. Event related emails get a good open rate of 28%. Thus, it means that you can get more event registrations and raise better event awareness using this email series. [1]
Event promotion email series may include:
Losing touch with your mailing list subscribers is common when your business is expanding, re-branding or improving its operations. However, this does not mean that you forget about your mailing list members. Take help from an email creator to write a re-engagement email series. A re-engagement email series helps you regain your user’s interest and revive your email marketing efforts.
Your re-engagement email series may include:
The number of emails in a campaign depends upon the goal of the email series. An email series should have at least 3 emails scheduled for sending on specific intervals.
An email sequence helps you connect with your brand visitors and leads on a personal level. It helps you achieve specific marketing goals by showing you the right use of email marketing.
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References:
[1] Email Marketing Best Practices – CampaignMonitor