Have you ever wondered why successful businesses pay a lot of attention to their mailing list subscribers? Email is a gold mine for businesses who want to get closer to their customers and build better brand relationships. Sending an email to your new and existing subscribers lets your audience know that you actually care about staying in touch with them. In this blog post, we have prepared some amazing tips on how to prepare different types of email sequence for different types of mailing list subscribers.
What is an Email Sequence?
Before we dive into the details of preparing an email sequence, it is important to understand what an email sequence is. In general words, an email marketing sequence is a series of emails which are fed into a marketing software and sent to your emailing list at different times. The email sequence can be prepared for every list subscriber during their different points of interaction with your brand. In fact, you can not only turn your new visitors into potential customers but also compel your existing customers to buy again from you simply by using email marketing.
What Are The Goals of Email Sequence Marketing?
Designing an email sequence begins with your marketing goals. For most content marketers, the goals of preparing email sequence can be:
- To get a reply from prospects
- To Get sign ups from prospects
- For raising better brand awareness
- To keep in touch with prospects
- To understand future trends among prospects
If you want to achieve any of the above-mentioned goals, preparing an email sequence for your mailing list subscribers is important for you. Businesses that have hundreds of thousands of mailing list subscribers can make good ROI from personalized email sequences.
What are the General Categories of Email Sequences?
| Time-based sequence emails | Trigger/Event-based email sequences |
| Sent on predefined intervals or on specific occasions like:- Anniversary or birthday emails.- Lead nurturing emails- Informative emails | Event orTrigger-based emails are sent when users take a specific action defined by you. For example, – Order confirmation emails- Transaction receipts for purchases – Click a Link Email- Reminder Emails |
How to Create Your Email Sequence?
The first thing you need is a powerful CRM. Using your CRM, you can send personalized email sequences to your mailing list subscribers. Here are some general steps you can take to create your email sequence for different purposes:
- Design every email sequence campaign from start to finish
- Choose a suitable template for your email content formatting
- Craft personalized email subject lines and email body
- Target specific user segments with personalized information
- Schedule email campaigns according to recipients time zone
Outsource Your Email Sequence Writing to an AI Email Generator:
The benefits of outsourcing your email sequence content writing to an AI email writer include:
- Save time and effort
- Create personalized content
- Target different segments easily
- Send user-context rich emails
What are the Different Types of Email Sequence You Need?
Here are some useful types of email sequence you need and how to prepare content for them:
| Type of Email Sequence | Recommended Number of Emails | Recommended Email Flow Time |
| Welcome/Onboarding | 5 | 1-2 weeks |
| Lead Nurturing | 4 | 2-3 weeks |
| Event Webinar Promotion | 5 | 1 week |
| Lead Magnet | 3-4 | 4-5 Days |
| Re-engagement | 2-3 | 1 Week |
1. Welcome/Onboarding Email Sequence
Every good brand wants their customers or even visitors to feel welcomed. On that note, creating a welcome/onboarding email series helps you send emails to your new subscribers and users. Therefore, you can enrich user experiences and build a better relationship with your audience.
Remember that compelling onboarding emails increase your chances of turning mere visitors into repeat customers.
Here are some types of emails you can include in your onboarding email series:
- Next Steps Email: Describe what your users can expect from your service and future emails.
- Make the Most of Your Account: Describe what your users can do to make the most from their sign up.
- Successful Action Completion: Make your users feel appreciated for every action they take successfully.
- Share Testimonials: Generate more user interest by sharing testimonials and case studies with your users.
- Final Reminders/Last Calls: Remind your customers that your offer or your product’s free trial will end soon.
2. Lead Nurturing Email Sequence
Having potential leads is not enough, you need to nurture leads and turn them into customers. The Lead Nurture email series helps you warm the cold leads, build better brand image, cultivate brand interest and nudge them to convert. Usually, a lead scoring criteria is used to measure the level of lead’s interest into your offering. Using thar score, you can target different types of leads using specific emails.
Cold Lead Nurturing email sequence may include:
- Share Useful Resources: Help your leads get more information about your offering via ebooks, webinars, blog post links and past interactions with your brand.
- Follow Up and Feedback: Ask for a follow up meeting and request them to share their feedback to see their preferences.
- Customer Success Stories: Share case studies and reviews to build better trust and brand authenticity.
- Nudge: Compel them to try out your offering using offers and incentives.
3. Event/Webinar Promotion Email Sequence
Growing as a brand means more events, webinars and promotions. Event related emails get a good open rate of 28%. Thus, it means that you can get more event registrations and raise better event awareness using this email series. [1]
Event promotion email series may include:
- Event Registration Acknowledgement: Acknowledge your user’s sign up for your upcoming event and share event highlights.
- Countdown: Send an email stating how many days are left in the event.
- Event Reminder: Send a reminder email 2-3 days before your event
- Final Hour Reminder: Send a reminder email 2-3 hours before your event
- Last Minute Reminder: Send a reminder email 10-15 minutes before your event
4. Re-engagement Email Sequence
Losing touch with your mailing list subscribers is common when your business is expanding, re-branding or improving its operations. However, this does not mean that you forget about your mailing list members. Take help from an email creator to write a re-engagement email series. A re-engagement email series helps you regain your user’s interest and revive your email marketing efforts.
Your re-engagement email series may include:
- Exciting News: Let your subscribers know that you have an exclusive offer that compels them to open email.
- Follow Up Emails: if they don’t open email the first time, send a follow up email to check if they are interested.
- FOMO and Urgency: Set countdown timers and limited time offers to create urgency and compel them to engage/buy.
Email Sequence – Frequently Asked Questions
How do you write a good email sequence?
- Describe the objective of your email series
- Plan the number and frequency of emails
- Create content for your email subject and body
- Align tech specs with the email series
- Add more people to your email series
- Analyze the performance of your series
How many emails are in a sequence?
The number of emails in a campaign depends upon the goal of the email series. An email series should have at least 3 emails scheduled for sending on specific intervals.
Conclusion
An email sequence helps you connect with your brand visitors and leads on a personal level. It helps you achieve specific marketing goals by showing you the right use of email marketing.
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References:
[1] Email Marketing Best Practices – CampaignMonitor
