Are you wondering exactly what content quality means? Quality content writing is an important part of organic SEO and engaging your audience with your brand. However, the problem is that everyone thinks that they have the best content quality. But that is not the case every time. The importance of quality content extends beyond writing original content. Producing high quality content is more about meeting your searcher’s intent and conveying your brand message effectively. In this blog, we discuss content quality benchmarks and how to maintain content quality consistently.
What is Content Quality?
If you want to boost digital marketing results, create high quality content. But what is the real quality content meaning? Essentially, it should meet your marketing goals. Moreover, it should be:
- Engaging
- Helpful
- Comprehensive
- Clean and Presentable
- Educational
- Factually Correct
- Best match to user’s query
- SEO-Friendly
Content quality varies depending upon your content marketing goals. For example, if your goal is to engage social media users, then post captions are supposed to be more engaging, succinct, and to the point. Similarly, if you are offering helpful customer guides, then content should be extensive and shed light to new points of usefulness for the reader.
Content Quality Benchmarks and KPIs
In any case, the content quality benchmarks are similar to one another. Moreover, good content shall boost your content marketing efforts. Some KPIs for excellent content include:
- Top SERP ranking for target keywords on Google or any search engine
- Raising brand awareness and garnering customer loyalty
- Educating your audience and converting readers into customers
- Boosting CTR and reducing the bounce rate of your website
- Getting more likes, shares and mentions on social media platforms
- Improving on-site organic traffic, conversions and bottom-line revenue
- Attracting more backlinks from authoritative sources
Quality content achieves these KPIs efficiently. If your content is not performing up to the mark, you should look into ways to improve content quality.
Tips on Producing High Quality Content
KPIs give you direction on how to produce quality content. Once you have set your content marketing KPIs, the next step is to get into the practical phase. Here is how you can product quality content using 10 helpful tips:
Understand Audience’s Search Intent
Unlike the common belief that gathering helpful information in a piece of content constitutes quality, the reality is that you need to match the user’s search intent. Search intent is the primary reason that compels someone to search for information online.
While some users might be looking for general information to learn about a certain topic, others might be looking for ways to solve their existing problems. Thus, your content shall address a specific search intent and provide in-depth information accordingly.
The rule of thumb for understanding a user’s search intent is to figure out your audience segment and the stage of the funnel they are at. Understand how your audience will find your content and in what ways you can engage them. Similarly, keep in mind the channels where your audience is coming from.
Include Appropriate Calls to Action
Are you trying to sell a product or service? Or are you building your email subscriber list? Consider the needs of your audience and how you can align your content to meet their needs.
Once you have taken care of your user’s search intent, understanding what type of Call to Action to include becomes easier. For example, if you are selling something, you can ask them to try a free sample in CTA.
Post Clean Content with Proper Formatting for Readability
One of the most neglected aspects of content quality is presentation and readability. Unlike the common belief, presentation extends beyond fixing content margins and setting up content sections. It is more about creating proper sentences and structuring appropriate content paragraphs under relevant subheadings. Similarly, you also need to consider different formatting options and bold important text, highlight important information, break down long sections and offer bonus actionable tips in your content. A well-formatted content improves user engagement and also helps in search engine crawling, indexing and ranking.
Check Existing Trends and Create a Content Calendar
Every niche is evolving rapidly. No matter which niche you select, you must keep a close eye on emerging trends. Apart from following existing trends, you have to set new trends and keep a close eye on future trends.
Check the trends and include relevant topics that will interest your audience. Another way to do this is to check your competitors and what they are doing. Brainstorm content ideas and keep a backlog of new topics in your content ideation plan.
In the next step, prepare personalized content topics revolving around fresh content ideas. Add your own perspective in content creation to boost the content quality. Prepare a content editorial calendar including all the important content publishing schedule such as dates for writing, reviewing and publishing the content.
Include Authentic Research and Personal Experiences/Expertise
Instead of regurgitating existing content, capitalize on your personal research, experiences and expertise. According to a report, consumers trust in brands at an all time low. This means that consumers are more likely to trust a brand offering more authentic, research-backed information including a touch of verifiable personal expertise. [1]
Remember that it is important to support your personal experiences with verifiable research sources. You can also enable Google Alerts to find out more actions you need to take to improve your online content presence.
How to Continuously Improve Your Content Quality?
Here are some tips on how to improve your content quality:
Review, Edit and Update Content Periodically
Content is information and information is ever-evolving. Keep a close eye on latest updates related to your niche and include new information in your content regularly. After every couple of weeks, review your content and make necessary edits to enhance content’s authority.
Gain Content Analytical Insights and Adjust Your Strategy
Use content analysis and website traffic analysis tools to find out your content’s performance based on numbers. If your high-quality content is not getting the desired results in terms of reader engagement or conversions, it is time to review your content and make some necessary adjustments. Track your content’s performance based on your pre-set KPIs and make sure that everything is going in the right direction.
Improve Content Quality Using AI Content Writing Assistant
If you want to enhance your content creation efforts, take help from an AI writing Assistant. Our improved AI Content writing assistant scales your content creation efforts so you can put more focus on enhancing your content quality. Create complete long form blogs and interesting short form content pieces using an AI writing assistant like WriteMe.Ai.
Conclusion
Multiple factors influence content quality. There is no one-size-fits-all approach to write and maintain content quality. Including your unique perspective and factual information to match the user’s intent can help you boost your content’s standard efficiently.
References:
[1] Consumer Trust Barometer – Edelman
